mystical nymph
DESCRIPTION
A Fashion Trend ProjectTRANSCRIPT
Mystical Nymph
Taylor Hightower
Nayeli Moreno
Table of Contents
Title:
Customer Profile
Consumer Behavior
Trend Introduction Trend Analytical Tracking
Trend Concept Board
Color Section
Concept Images
Fabric Section
Runway/Street Inspiration
Art Movement/Culture Heritage
Technical Drawings
Conclusion
References
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Customer Profile
A. Gender: Female
B. The Generational Cohort:
Millennial Generation
• They favor brands & retailers with strong ecological & humanitarian records
• Their interest in lifestyle brands, cyberspace, or the internet
• Their interest in the best, new, & unique styles or brands
C. Shopping Habits
• Buys for self, significant other, or family
• Rather bargain shop, but will pay full price
• Pays using debit card or in cash if necessary
• Buys to express personality
D. Favorite Retailers
• Anthropologie
• Forever 21
• Gap
• Banana Republic
• 49.8% online shopping,
• 71% offline shopping
Consumer Behavior
Trend Introduction
Mystical Nymph is drawn out of the inspiration of a dark enchanted forest. With
the earth influenced color range that are dark strong and colors that call attraction to the
light soft colors in order to create curiosity. This is to keep eyes on the subject wearing the
garment. In order to give the person a mysterious glow almost conniving feel. Like if the
person was casting a spell. This is an Esmeralda meets Grant Wood and Tim Burton
influenced trend.
The clothing of this whole trend is about creating safe haven for women. So
they can feel secure in what they wear and feel that they can mesmerize a man. That they
can almost put them in a trance as they walk around at the beach or mall. This trend is to
give women a chance to dress comfortable, but strong. The garments are meant to make a
women stand out and to bring out her personality.
Trend Analytics Tracking This shows that people are
interested and have a growing
interest in gypsy influenced lifestyle.
Many people are looking for
something new and refreshing. They
want something that isn’t as hectic
or chaotic as past trends. They are
looking for something more down to
earth and basic.
Tantalize me
Eyes like
Sapphires
Darkest Hour Smokey Fog
Magnetized
Bronze
Noot emerald Mystic Blue
Light
Color Section cont. by Concept Images
Fabric Section
Runway and Street inspired
This trend has many influences most of it comes from Russia due to the fact that
there is about 200,000 Romanian Gypsies in Russia. Who still keep alive there culture and
traditions. So this is greatly influenced by Russian street fashion. The street fashion in
Russia has a lot more according the weather. The street fashion colors are dark and many
have earth tones this is were we grab two of our earth toned colors. We have also been
inspired by a lot of runway garments. The patterns that they choose and the light colors
that bring out the softness in many of the garments than the solid black color that gives the
garment a strength to its structure.
Art and Culture
Art movement and Culture Heritage The first introduction to the gypsy life to many American women was with the
Disney movie the hunch back of Notre Dame. When Esmeralda is introduced to the movie,
she is filled with such grace and mystery. Along with that moment I have spent time
reading about gypsies and their history. During past centuries Gypsies have always been
seen as evil and wicked people. It was once believed that they were witches and that if you
ever passed their path you were to be cursed.
Than looking at these photographs and artistic paintings that express gypsies in
different ways you can see that there are many influences of past beliefs. There is a
darkness in the pictures but yet a soft glow that calls the attention of peoples eyes. Some
pictures portray them as savage untamed flowers that are still soft and fragile. That is really
what women are about these days. Women may be delicate creators though they are also
strong and mysterious. They look fragile and weak but women are competitive and quick
thinkers. We noticed how Gypsies used color to bring life into their dancing to mesmerize
people in the stories they tried to tell. This is another thing that inspires us to also bring a
story into our trend.
Conclusion
Mystical Nymph is drawn out of the inspiration of a dark enchanted forest.
The color range from dark strong colors that call attraction accompanied with light
soft colors in order to create curiosity. This is to keep eyes on the subject wearing the
garment. In order to give the person a mysterious glow almost conniving feel. Like if
the person was casting a spell on someone else. This whole trend is about creating
safe haven for women. So they can feel secure in what they wear feel that they can
mesmerize a man almost put them in a trance. This trend is to give women a chance
to dress comfortable but strong. The garments are meant to make a women stand out
and to bring out her personality.
References
• http://rt.com/news/prime-time/gypsies-face-new-battles-in-russia/ • http://tweetreach.com/reports/7331103?oauth=1 • http://tweetreach.com/reports/7331249?oauth=1 • http://tweetreach.com/reports/7331267?oauth=1 • http://tweetreach.com/reports/7331287?oauth=1 • http://www.polyvore.com/cgi/shop?query=gypsy%20dresses • http://www.polyvore.com/gitane/set?id=68177639 • https://www.facebook.com/GypsysMeltingPot?ref=ts&fref=ts