mystery shopping toolkit - tern consultancy
TRANSCRIPT
Mystery Shopping Services / Compliance Audits / Customer Satisfaction Surveys
Mystery Shopping Benefits and Process1. Help improve customer service and loyalty2. Identify areas of business weakness through research3. Understand business opportunities4. Build staff competence and improve through training5. Boost sales performance and increase profitability
Recognise great performance and reward your staff.
Mystery Shop Visit Types
Combined Mystery Shop Programme
In StoreOnline By Phone
Methods of Measurement
Universal Online Dashboard
Audio Recording
Video Recording
Written Reports
Understand Overall Performance
Review the Data
Identify Operational Issues
Identify Staff Issues
Link to Sales Performance
Correlate Performance Data back to Mystery Shop Scores
Quickly drilldown to see area performance focusing in on the areas which require the most urgent attention.
Mystery Shopping Services / Compliance Audits / Customer Satisfaction Surveys
Net Promoter Score (NPS)The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company's products or services to others.
Mystery Shoppers can be asked to give a score from 0-10 to help build the NPS Score for the programme.
Train - Mentor - Coach and Reward
Training can be distributed to staff using a fully auditable online manager action plan, helping you to improve on service performance over time. Giving everyone the ability to achieve key targets
The results of the mystery shopping exercise will allow managers to focus on the key elements which impact the overall performance.
For more information on these slides or for more information on mystery shopping in general please contact us on [email protected] - Telephone - 01939 235555 or via the website www.tern.co.uk