myobserver english demo farma
DESCRIPTION
English Demo on Farma IndustrieTRANSCRIPT
Find out what the Perception of Society is about the disease 1
Identify how Patients are affected by the Disease 2
Understand the Patient Disease Process: how they get to know, whom they turn to, what they do… 3
Establish the Action Key Parameters (Media, Messages, Timing…) that lead to the prompt development of the Product Strategy 4
Find Out the Market Key Drivers that allow to put into practice the Medicine release in order to guarantee its success 5
Buzziness®: How MyObserver is adapted to Customer´s Goals
Project Summary R
Concept to Research: Irritable Bowel Syndrome and its Derivatives (i.e.: Irritable Intestine)
Research Period: February, March, and April 2011
Languages: Spanish, English, German, French, and Italian
Scope: All Internet (Social Networks, News, Forums, Blogs, Twitter, and other sites 2.0 (ex. Web Portals))
Drug: Linaclotide
General Concepts: Symptoms and/or Alternative Solutions
Associated Concepts with the Patient: Awareness, Terminology, Symptoms, Ways of Proceeding,…
Associated Concepts with the Doctor: Perception, Patient Frustation…
Associated Concepts with “disinformation”
Other concepts to detect
Key
Concepts 1
Doctors
Gastroenterologists
General Medicine/Primary Healthcare
Drugs
Patients
Carers/Relatives
Possible
Segmentations 2
Competitor #1
Competitor #2
Competitor #3
Competitor #4
Competitor #5
…
Comparative
Buzz share 3
The Briefing: What Customer wants to know
1. Communication: Key Themes oriented to Linaclotide Communication
I. Information: Kind of Information and Patient Search Process
II. Body: Parts of the Organism associated to Irritable Bowel Syndrome
III. Patients: Segmentation of Patients according to the Analized Information
2. Disease: Tems associated to the Disease
I. Related Diseases: Glossary of similar identified Diseases
II. Denomination: Names with what the IBS is known
III. Tests: List of Medical Tests associated to the Disease
IV. Other Diseases Relation: Glossary of Diseases identified when talking about IBS
3. Patients: Critical Concepts Association in the Communication with the Patient
I. Qualtity of Life: Negative aspects that interfere in the Patient Life
II. Advice: Whom they turn to for help
III. Key Concepts: List of Concepts associated to Patient “Happiness and Calmly”
61,34%
242.591 Concep
265.528 extracted Concepts: 8,63% of information removed because of the wide dispersion
1.555 Unique Concepts detected once the dispersion factor was removed
1.058 Concepts related to Business
All Business Concepts have been segmented in 5 Categories and 19 Sub-Categories
148.794 Business
MyObserver: What Customer gets…
4. Remedies: List of Solutions, Remedies and Practices for the Cure of the Disease
I. Food: Different meals that “help” to fight the Disease
II. No Pharmaceutical Options: Dietetics, Exercise, Therapy…
III. Prohibitions: Food, Drinks, Bad Habits,…
IV. Without Prescriptions: Natural Medicine, Herbal Medication and Derivatives
5. Symptoms: Associated to IBS
I. Comorbidity: Anxiety, Depression, Stress…
II. Intolerance: Food, Gluten, Lactose…
III. Discomfort: Pain, Spams,…
IV. Manifestation: List of adittional “Symptoms” named by the Patients
V. Intestinal Transit: Constipation, Hard Stools, Straining,…
61,34%
242.591 Concep
265.528 extracted Concepts: 8,63% of information removed because of the wide dispersion
1.555 Unique Concepts detected once the dispersion factor was removed
1.058 Concepts related to Business
All Business Concepts have been segmented in 5 Categories and 19 Sub-Categories
148.794 Business
MyObserver: What Customer gets…
1. Disease: Diseases and Tests Related to Irritable Bowel Syndrome or its Treatment
2. Report: List of Reports related to the Disease and its Treatment
3. Internet: Sites that are being pointed out when talking about disease aspects
4. Intolerance: Direct Reference to a Product that produces Intolerance and it is related to IBS
5. Drugs: Related with the own disease and similars
6. Non Drug: List of Products that can be used as a remedy of the disease
7. Organization: List of Entities with different characteristics and Action Sectors that are suggested when talking about IBS
8. Key People: List of People from different Sectors that have been associated to IBS
9. Area: Countries and Cities that are named in the communication of the Disease
77,59%
21.931 Entity
17.016 Business
26.244 Extracted Total Entities: 16,43% of information is removed because of wide dispersion
329 Unique Entities are detected after eliminating the dispersions factors
265 Entities related to Business
All Business Entities are segmented in 9 different Categories and 54 Sub-Categories
MyObserver: What Customer gets…
GLOBAL
• Blog: 7
• Search Engines: 2
• Forum: 1
• Marketplace: 3
• News: 3
• Organizations: 4
• Web Portal: 7
• Social Network: 1
• Web: 10
• Web 2.0: 4
SPANISH (Sites: 42) FRENCH (Sites: 30)
ENGLISH (Sites: 210) GERMAN (Sites: 97)
ITALIAN (Sites: 49)
• Total Sites: 428
• German: 22,66%
• Spanish: 9,81%
• French: 7,01%
• English: 49,07%
• Italian: 11,45%
✔ Two languages: over 70% of the Market
✔ Huge Diversity by Type of Site
✖ 28 Sites are the same comparing with ORM1 and 23 with ORM2, 11 are equal in both
• Blog: 5
• Search Engines: 3
• Forum: 4
• Marketplace: 3
• News: 1
• Web Portal: 8
• Web: 3
• Web 2.0: 3
• Blog: 19
• Search Engines: 23
• Forum: 3
• Marketplace: 30
• News: 13
• Organizations: 61
• Web Portal: 17
• Social Network: 3
• Web: 30
• Web 2.0: 11
• Blog: 7
• Search Engines: 6
• Forum:6
• Marketplace: 11
• News: 15
• Organizations: 12
• Web Portal: 16
• Web: 19
• Web 2.0: 4
• Blog: 12
• Search Engines: 1
• Forum: 5
• News: 5
• Organizations: 3
• Web Portal: 11
• Web: 10
• Web 2.0: 2
18,69%
16,82%
13,79% 11,68%
10,98% 8,64%
8,18%
5,61% 4,67% 0,93%
Organizaciones Web PortalBlog Marketplace NoticiasBuscador Web 2.0 ForoRed Social
Organizations Blogs Search Engines Social Networks
Web Marketplaces Web 2.0
Web Portal News Forums
MyObserver: Different countries, languages… and behaviors
Groups of help and consultation for Patients and/or Professionals
MarketPlaces that are Pharmacies Online
Sites with specific content about drugs
Sites with medicine content oriented to Professionals
Sites that talk about Homeopathy, Hypnosis or Natural Medicine
1. Associations
2. Drug Stores
3. Drug
4. Medicine
5. Alternative Medicine
Sites with topics different of ORM’s but that contain IBS 6. Others
Similar to the previous but including Wellness content 9. Health and Beauty
Company Sites that commercialize a Product or a Product Line
Similar to Medicine but focused on advice for patients
7. Product
8. Health
MyObserver: When Sites are not just Webs, Blogs or Forums…
16,82%
428 Sites
72 SItes
Medicine (24) 1
IBS Specialist: 29,17% (7)
General: 20,83% (5)
Information: 20,83% (5)
Symptoms: 8,33% (2)
Digestive Specialist: 8,33% (2)
Cardiovascular Specialist: 4,17% (1)
Dermatology Specialist: 4,17% (1)
Erectile Dysfunction Specialist: 4,17% (1)
Health (15) 2
General: 46,67% (7)
Remedies and Natural Products: 20,00% (3)
Nutrition: 20,00% (3)
Digestive Specialist: 6,67% (1)
Fertilization Methods: 6,67% (1)
Health and Wellness (6) 4
General: 66,67% (4)
Nutrition: 16,67% (1)
Yoga and Pilates: 16,67% (1)
Drugs (5) 5
Product: 60% (3)
Nutrition: 20% (1)
Laxatives and Slimming: 20% (1)
Pharmaceutical (5) 6
General: 80% (4)
Laxatives and Slimming: 20% (1)
Alternative Medicine (4) 7
General: 75% (3)
Specialist Homeopathy: 25% (1)
18,69%
16,82%
13,79% 11,68%
10,98%
8,64%
8,18%
5,61% 4,67% 0,93%
Organizaciones Web Portal
Blog Marketplace Noticias
Buscador Web 2.0 Foro
Red Social
4,17%
5,56%
6,94%
6,94%
8,33%
13,89%
20,83%
33,33%
0% 5% 10% 15% 20% 25% 30% 35%
General
Medicina Alternativa
Farmacéutico
Medicamento
Salud y bienestar
Otros
Salud
Medicina
Editorial, Leisure, Land Registry,
Religión, Insurance, Television,
Economy: 100% (10)
Others (10) 3
General (4) 7
Information: 100% (4)
Organizations
Blogs
Search Engines
Social Networks
Web
Marketplaces
Web 2.0
Web Portal
News
Forums
Medicine
Health
Others
Health and Wellness
Drugs
Pharmaceutical
Alternative Medicine
General
MyObserver: When Sites are not just Webs, Blogs or Forums…
11,68%
428 Sites
50 SItes
Health and Wellness (16) 1
General: 50% (8)
Nutrition Specialist: 31,25% (5)
IBS Specialist: 6,25% (1)
Fitness: 6,25% (1)
Natural Products: 6,25% (1)
Medicine (6) 3
IBS Specialist: 50% (3)
General: 16,67% (1)
Hipertensión Specialist: 16,67% (1)
Lactose Intolerance Spe.: 16,67% (1)
Leisure (5) 4
General: 20% (1)
Press Releases: 20% (1)
Social: 20% (1)
Travel: 20% (1)
Video Games: 20% (1)
Alternative Medicine (3) 7
Hypnotherapy Specialist: 100% (3) Health (11) 2
General: 45,45% (5)
Nutrition Specialist: 45,45% (5)
IBS Specialist: 9,09% (1)
18,69%
16,82%
13,79% 11,68%
10,98%
8,64%
8,18%
5,61% 4,67% 0,93%
Organizaciones Web Portal
Blog Marketplace Noticias
Buscador Web 2.0 Foro
Red Social
2,00%
6,00%
6,00%
10,00%
10,00%
12,00%
22,00%
32,00%
0% 5% 10% 15% 20% 25% 30% 35%
Ciencia y Teconología
Medicina Alternativa
Actualidad
General
Ocio
Medicina
Salud
Salud y bienestar
General: 100% (5)
General (5) 5
General: 100% (3)
Present (3) 6
General: 100% (1)
Science and Technology (1) 8
Organizations
Blogs
Search Engines
Social Networks
Web
Marketplaces
Web 2.0
Web Portal
News
Forums
Health and Wellness
Health
Medicine
Leisure
General
Present
Alternative Medicine
Science and Technology
MyObserver: When Sites are not just Webs, Blogs or Forums…
18,69%
16,82%
13,79% 11,68%
10,98%
8,64%
8,18%
5,61% 4,67% 0,93%
Organizaciones Web Portal
Blog Marketplace Noticias
Buscador Web 2.0 Foro
Red Social
ORM
49,07%
22,66%
11,45%
9,81% 7,01%
en de it es fr
29,05%
14,29%
14,29%
10,95%
9,05%
8,10%
6,19% 5,24% 1,43% 1,43%
Organizaciones Web Marketplace
Buscador Blog Portal
Noticias Web 2.0 Red Social
Foro
49,07%
428 Sites
210 SItes
Organizations
Blogs
Search Engines
Social Networks
Web
Marketplaces
Web 2.0
Web Portal
News
Forums
Organizations
Search Engines
News
Forums
Web
Blogs
Web 2.0
Marketplaces
Web Portal
Social Networks
Alternative Medical Clinic
Medical Clinic
Others
Health
Product
Association
Health and Wellness
Organizations (61)
Medicine
Health
Others
Drugs
Health and Wellness
Alternative Medicine
Pharmaceutical
General
Web (30)
Phamaceutical
General
Health and Wellness
Leisure
Marketplaces (30)
MyObserver: When Sites are not just Webs, Blogs or Forums…
22,66%
428 Sites
97 SItes
18,69%
16,82%
13,79% 11,68%
10,98%
8,64%
8,18%
5,61% 4,67% 0,93%
Organizaciones Web Portal
Blog Marketplace Noticias
Buscador Web 2.0 Foro
Red Social
ORM
49,07%
22,66%
11,45%
9,81% 7,01%
en de it es fr
19,59%
16,49%
15,46% 12,37%
11,34%
7,22%
7,22%
6,19% 4,12%
Web Portal Noticias
Organizaciones Marketplace Blog
Foro Buscador Web 2.0
News (15) Web (19)
Organizations
Blogs
Search Engines
Social Networks
Web
Marketplaces
Web 2.0
Web Portal
News
Forums
Web
Organizations
Forums
Web Portal
Marketplaces
Search Engines
News
Blogs
Web 2.0
Medicine
Others
Health
Health and Wellness
Alternative Medicine
Health
Medicine
Health and Wellness
General
Consumption
Others
Present
General
Health
Pharmaceutical
Web Portal (16)
MyObserver: When Sites are not just Webs, Blogs or Forums…
Sum-Ups and Recommendations C
1. Create a Global Communication Strategy based
on the Site Typology already found
2. Point out special Goals for each country based
on their own language Features and Sites
1. Stablish a Scorecard Internet Mode lbased on
the Linaclotide content on these Sites
2. “Let the Message to spread out” through Push
and Pull Strategies
1. Find a Common Meating Point for all the
Languages, “legible” and with “Visible
Headlines” for any of them
✖ There is no a Common Typology between countries, what should affect the local Strategy
✔ Due to the worldwide use of the English Language, the Strategy must be “Local” for UK (Clinics, Alternative Medicine and Marketplaces) and General (covering the rest of the Countries)
✔ Germany is the only country where News have more relevance and should be focused on Medicine and Health
✔ Italian, Spanish and French follow a similar behavior (Blog, Web Portal and Web) focused on Medicine and Health too, so it enables a common way of communication
✔ Translations into Five Languages could be a Competitive Advantage for Linaclotide placement in the market
MyObserver: Fine Takeaways, Right Decisions
25,45%
24,63% 22,85%
17,16% 9,92% Enfermedad
Síntomas
Comunicación
Pacientes
Remedios
51,60% 31,52%
8,15% 4,51% 4,22% en
de
it
es
fr
0% 50% 100%
de
en
es
fr
it
Total general
Enfermedad
Síntomas
Comunicación
Pacientes
Remedios
Overall Total
Disease
Symptoms
Communication
Patients
Remedies
Disease
Symptoms
Communication
Patients
Remedies
✔ Disease, Symptoms and Communication occupy more than 72% of the total analized content
✖ English and German are the most used languages in the Communication Content, with similar percentages to Number of Sites’
✔ There is a big communication opportunity for the rest of the languages
✔ Evenness defined in the Content by each language compared to General Results
✔ General Strategy for Content, Communication and Marketing Messages must have the same weight
MyObserver: What customers are really talking about
24,63%
148.794 Concep.
36.648 Business
✔ Slang and Symptoms no specified by Almirall
Patient misunderstand Symptoms
They use their own words
They associate Symptoms of other Diseases with IBS
Digesive Problems: Indigestion, Disorders, Bad Digestion,…
Headache: Migraine…
Gastrointestinals Problems: Heartburn, Disorders,…
Belly Problems: Spasms, Sharp pain…
25,45%
24,63% 22,85%
17,16% 9,92% Enfermedad
Síntomas
Comunicación
Pacientes
Remedios
30,98%
22,55% 19,65%
18,17% 8,66%
Manifestación
Intolerancia
Comorbilidades
Malestar
TránsitoIntestinal
Communication Patients Remedies Disease Symptoms
Manifestation
Intolerance
Comorbidities
Discomfort
Intestinal Transit
Disease
Symptoms
Communication
Patients
Remedies
0%
2%
4%
6%
8%
10%
12%
14%
16%
Pro
ble
mas
Dig
est
ivo
s
Do
lor
de
Cab
eza
Pro
ble
mas
Gas
tro
inte
stin
ale
s
Can
san
cio
y F
atig
a
Pro
ble
mas
de
Pe
so
Tras
torn
o d
el S
ue
ño
Infe
ccio
nes
Pro
ble
mas
de
Trip
a
Pro
ble
mas
Est
om
acal
es
Do
lor
de
Esp
ald
a
Mar
eo
s
Ezce
ma
Tras
torn
os
Alim
enti
cio
s
Pro
ble
mas
de
Inco
nti
ne
nci
a
Vir
us
Pro
ble
mas
Inte
stin
ales
Hip
erse
nsi
bili
dad
Fieb
re
Hal
ito
sis
Fisu
ra A
nal
Mu
cosi
dad
Re
ten
ció
n L
íqu
ido
s
Do
lor
Mu
scu
lar
Pro
ble
mas
Res
pir
ato
rio
s
Seq
ued
ad B
oca
Into
xica
ció
n
Esq
uiz
ofr
en
ia
Tras
torn
os
Fun
cio
nal
es
Lesi
ón
An
al
Do
lor
Men
stru
al
Sín
dro
me
Pie
rnas
Inq
uie
tas
Rig
ide
z
Dep
osi
cio
nes
Su
elta
s
Hip
erac
tivi
dad
Co
nvu
lsio
nes
dig
esti
ve p
rob
lem
s H
ead
ach
e
gast
roin
test
inal
pro
ble
ms
tire
dn
ess
and
fat
igu
e
Wei
ght
pro
ble
ms
slee
p d
iso
rder
In
fect
ion
s G
ut
pro
ble
ms
sto
mac
h p
rob
lem
s B
acka
che
D
izzi
nes
s Ec
zem
a Ea
tin
g D
iso
rder
s In
con
tin
ence
V
iru
s in
test
inal
pro
ble
ms
Hyp
erse
nsi
tivi
ty
Feve
r H
alit
osi
s A
nal
fis
tula
s M
ucu
s Fl
uid
ret
enti
on
M
usc
le p
ain
b
reat
hin
g p
rob
lem
s D
ry m
ou
th
Po
iso
nin
g Sc
hiz
op
hre
nia
fu
nct
ion
al d
iso
rder
s A
nal
inju
ry
Men
stru
al P
ain
R
estl
ess
legs
syn
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me
R
igid
ity
loo
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too
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Hyp
erac
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ty
seiz
ure
s
MyObserver: What customers are really talking about
22,85%
148.794 Concep.
33.999 Business
Communication and/or Content Search by Theme:
Research: Data, Surveys, Clinical Research,…
Solutions: Treatments, Drugs, Results, Tests, Innovations…
Suspicion: Symptoms, Causes, Effects, Transmissions…
Confirmation: Risks, Knowledge, Consequences…
Food and Nutrition: Necessities, Types…
Help Request: Contact, Advice…
Detection: Diagnosis, Criteria, Tests…
But they appear disordered…
25,45%
24,63% 22,85%
17,16% 9,92% Enfermedad
Síntomas
Comunicación
Pacientes
Remedios
62,46% 25,02%
12,52% Información
CuerpoHumano
Pacientes
19,06%
18,48%
18,09%
17,10%
13,89%
8,03% 5,36% Investigación
Soluciones
Sospecha
Confirmación
Alimentación y Nutrición
Petición Ayuda
Detección
Communication Patients Remedies Disease Symptoms
Information
Human Body
Patients
Disease
Symptoms
Communication
Patients
Remedies
Research
Solution
Suspicion
Confirmation
Food and Nutrition
Help Request
Detection
MyObserver: What customers are really talking about
22,85%
148.794 Concep.
33.999 Business
25,45%
24,63% 22,85%
17,16% 9,92% Enfermedad
Síntomas
Comunicación
Pacientes
Remedios
62,46% 25,02%
12,52% Información
CuerpoHumano
Pacientes
Suspicion Detection Confirmation Solution Food and Nutrition
Research Help
Hypothetical Patients´ Life Cycle with Irritable Bowel Syndrome
1 2 3 4 5 6 7
Disease
Symptoms
Communication
Patients
Remedies
Communication Patients Remedies Disease
Information
Human Body
Patients
Symptoms
MyObserver: What customers are really talking about
22,85%
148.794 Concep.
33.999 Business
Segmentation extracted from the Internet with independence of the profile’s veracity and accuracy :
✔ Great Worried about how children are affected by IBS, existing different points ot view
✔ Removing Generics (Patients), the Linaclotide target almost coincides with a 20%
✔ Profile not defined by Age but by Sex
25,45%
24,63% 22,85%
17,16% 9,92% Enfermedad
Síntomas
Comunicación
Pacientes
Remedios
62,46% 25,02%
12,52% Información
CuerpoHumano
Pacientes
40,54%
25,15%
19,69%
6,25% 5,12%
1,27% 1,06%
0,92% Niños
Genérico
Mujeres
Adultos
Hombres
Personas Mayores
Adolescentes
Mujeres Embarazadas
Disease
Symptoms
Communication
Patients
Remedies
Communication Patients Remedies Disease
Information
Human Body
Patients
Symptoms
Children
Generic
Women
Adults
Men
Elderly
Adolescents
Pregnant Women
MyObserver: What customers are really talking about
9,92%
148.794 Concep.
14.760 Business
Remedies that appear among Patients as Alternative or “Definitive” Solutions:
Therapy: Generic, Cognitive, Alternative...
Diet: Diet, Dietetic, Diet Without Gluten, Control…
Exercise: Sports, Yoga…
Esotericism: Under advertisement format!!
Hypnosis: Hypnotherapy and Hypnosis
Nutritional Supplements: Supplements, Complements, Calcium…
25,45%
24,63% 22,85%
17,16% 9,92% Enfermedad
Síntomas
Comunicación
Pacientes
Remedios
58,98%
17,66%
14,80% 8,56%
Opciones NoFarmacológicas
Alimentos
Sin Recetas
Prohibiciones
Disease
Symptoms
Communication
Patients
Remedies
Communication Patients Remedies Disease
Non-pharmacological Options
Food
Non-prescription
Prohibitions
Symptoms
0%
5%
10%
15%
20%
25%
30%
Ther
apy
Die
t
Exer
cise
Eso
teri
cism
Vit
amin
s
Hyp
no
sis
Die
tary
Su
pp
lem
ents
Acu
pu
nct
ure
/Ch
ines
e
Med
icin
e
Ho
meo
pat
hy
Rel
axat
ion
/Sp
irit
ual
ity
Hea
t
Mas
sage
Ost
eop
ath
y
Psy
cho
logy
Ho
me
Rem
edie
s
Qu
iet
Ho
listi
c A
pp
roac
h
Ph
ysio
ther
apy
MyObserver: What customers are really talking about
✔ Drug, Region and Internet mean more than 77% of the total analyzed Content
✖ English and German are the main languages, as it happened in the Analysis of Concepts
✔ There is again a communication opportunity for the rest of the languages
✔ There is not a Total Evenness and we will have to make some modifications by Countries according to the communication
28,00%
25,10% 24,41%
11,72%
3,63%
2,76% 2,40% 1,87%
0,11% Medicamento
Región
Internet
Organización
Enfermedad
Persona Clave
Informe
No Medicamentos
Intolerancia
68,21%
25,73%
3,20% 1,90% 0,96%
en
de
it
es
fr
0% 20% 40% 60% 80% 100%
Medicamento
Región
Internet
Organización
Enfermedad
Persona Clave
Informe
No Medicamentos
Intolerancia
Total general
de
en
es
fr
it
Overall Total
Intolerance
Non-drugs
Report
Key People
Disease
Organization
Internet
Area
Drug
Drug
Area
Internet
Organization
Disease
Key People
Report
Non-drugs
Intolerance
MyObserver: Whose customers are really talking about
25,10%
17.106 Entity
4.294 Business
✔ UK is positioned as one of the main exponents with regard to Information about IBS, not only thanks to the numerous Organizations dewvoted to this issue, but also to the number of specialist clinics ,both of traditional and alternative medicine, treating the disease.
✔ Content from the US is obtained from trials carried out by RSearch Engines in universities, laboratories and clinics
✔ Germany is referred to mainly by Specialist Organizations and the media
28,00%
25,10% 24,41%
11,72%
3,63%
2,76% 2,40% 1,87%
0,11%
Medicamento
Región
Internet
Organización
Enfermedad
Persona Clave
Informe
No Medicamentos
Intolerancia
0%
5%
10%
15%
20%
25%
30%
35%
40%
UK
USA
Ale
man
ia
Ital
ia
Ind
ia
Fra
nci
a
Euro
pa
Esp
aña
Irla
nd
a
Au
stra
lia
Jap
ón
Lib
ia
Can
adá
Ch
ina
Wal
es
Sue
cia
Nu
eva
Ze
lan
da
Co
lom
bia
No
rue
ga
Esco
cia
Din
amar
ca
Ho
lan
da
Suiz
a
Lati
no
amé
rica
Sud
áfri
ca
Ira
n
Pak
ista
n
0%
5%
10%
15%
20%
25%
30%
35%
40%
Lon
do
n
Man
che
ste
r
Leic
est
er
Live
rpo
ol
Shef
fie
ld
Surr
ey
Oxf
ord
Esse
x
Ke
nt
Du
dle
y
Lee
ds
Bri
sto
l
Bir
min
gham
Yo
rksh
ire
Ro
che
ste
r
Co
ven
try
War
wic
ksh
ire
Drug
Area
Internet
Organization
Disease
Key People
Report
Non-drugs
Intolerance
Report Non-drugs Intolerance Key People Internet Organizat. Disease Area Drug
MyObserver: Whose customers are really talking about
11,72%
21.931 Entity
1.994 Business
Internet Service Provider: Communities, Forums and Blogs
University: Cambridge, Munich,North Carolina, Adelaide, UCLA…
Help: Bowel Foundation, The IBS Network, National Association Colitis, Colostomy Association…
Hospital:Clinic Mayo clinic, Box Hill, Wythenshawe, Virgen Macarena
Self Help: Gut Trust
Specialists: WDHD, DGVS and ASGE
Clinic: Orthomed and Reflex
28,00%
25,10% 24,41%
11,72%
3,63%
2,76% 2,40% 1,87%
0,11%
Medicamento
Región
Internet
Organización
Enfermedad
Persona Clave
Informe
No Medicamentos
Intolerancia
19,58%
15,10%
13,66% 10,85%
10,32%
8,65%
6,60%
5,61%
4,10%
1,90%
1,82% 1,29%
0,53%
Laboratorio
Salud
Proveedor Internet
Proveedor Información
Universidad
Ayuda
Hospital
Autoayuda
Especialistas
Clínica
Editorial
51,16%
23,26%
10,85%
5,04% 5,04% 4,65%
Bayern
Salix
Novartis
AltheRx Pharmaceuticals
GlaxoSmithKline
Ironwood Pharmaceuticals
64,82%
35,18%
NHS FDA
Laboratories Health
Drug
Area
Internet
Organization
Disease
Key People
Report
Non-drugs
Intolerance
Report Non-drugs Intolerance Key People Internet Organizat. Disease Area Drug
Laboratory
Health
Internet Service Provider
Information Provider
University
Help
Hospital
Self Help
Specialists
Clinic
Editorial
MyObserver: Whose customers are really talking about
3,63%
21.931 Entity
618 Business 28,00%
25,10% 24,41%
11,72%
3,63%
2,76% 2,40% 1,87%
0,11%
Medicamento
Región
Internet
Organización
Enfermedad
Persona Clave
Informe
No Medicamentos
Intolerancia
Doctor: Andrea Favara, Eric Bardot, Dr. Maigne, Peter Layer, Stefano Spina…
Author: M.O. García Alonso, Spiler RC, Mayer EA, Camilleri M, María Escudero…
Hypnotherapist: Margaret Houghton, Paul McKenna and Nigel Magowan
Psychologist: M.A Carrión García and Elena Muñoz Marrón
Researcher: Lin Chang and Marc Pimentel
Blogger: Pari (Italia)
2,76%
21.931 Entity
470 Business
91,09%
6,00% 2,92%
RelacionadasColon Irritable
EnfermedadesRelacionadas
Prueba
Disease
IBS Related Disseases.: Crohn, Epstein Barr and OCD Related Dioseases.: Hay Fever and Hyperplasia Testing: ERCP
44,89%
22,13%
10,43%
7,23%
4,26%
3,19%
2,98% 2,34% 1,91%
0,64%
Doctor
Autor
Hipnoterapeuta
Psicóloga
Terapeuta
Jugador Beisbol
Investigador
Blogger
Ejecutivo/a Organización
Dietista
Key People
Drug
Area
Internet
Organization
Disease
Key People
Report
Non-drugs
Intolerance
Report Non-drugs Intolerance Key People Internet Organizat. Disease Area Drug
IBS Related Diseases
Related Diseases
Testing
Doctor
Author
Hypnotherapist
Psychologist
Therapist
Baseball Player
Researcher
Blogger
Executive Organization
Nutritionist
MyObserver: Whose customers are really talking about
Anselmo Sánchez
Co-Founder
+34.629.58.95.29
www.myobserver.es
@myobserver
Buzziness
Guidance - MyObserver