myhijau mark branding guideline · 2019-07-01 · printing greentech malaysia and kettha logos...

MyHIJAU MARKBRANDING GUIDELINE

THE MINISTRY OF ENERGY, GREEN TECHNOLOGY AND WATER (KeTTHA)

MyHIJAU MARKBRANDING GUIDELINE

Table of Content

02

01 Introduction

The Mark

MyHIJAU Mark Branding Guideline | Table of Content

The Business of Our Future 1

About MyHIJAU Mark 9 - 10

About MyHIJAU: MyHIJAU Milestones, Benefit from MyHIJAU! 2 - 4

Typeface 11 - 13

MyHIJAU Vision 5

The MyHIJAU Mark 6

Build Your Competitive Edge with MyHIJAU Mark 7

MyHIJAU Directory 8

MyHIJAU Mark Branding Guideline | Table of Content

Applications for Advertising and Promotion Purposes

Applications for Product Packaging Purposes04

03

Printing the Mark on Product and Product Packaging 37 - 42

Listing Number Placement 43

44 - 45Printing GreenTech Malaysia and KeTTHA Logos alongside MyHIJAU Mark

46Contact Information

Digital

Print

Billboard, Banner, Bunting, Brochure, Flyer, and Pamphlet 18 - 23

Web Banner 32

Magazine and Newspaper Advertisements 16 - 17

Website 31Web Advertvisements 30

Collaterals: Business Card, Letterhead, Pen and Company Profile 24 - 27

Social Media PlatformsSocial Media Platforms 33 - 34Email 35

Video 28 - 29

Printing the Mark for Advertising and Promotion Purposes 15

Congratulations, your decision to produce and provide green products and services show you care enough to save our future. We hear many stories and reasons to go green, now it is time to act. The business of our future is not just about human or economic growth, but also the sustainability of life on earth. As advocates of sustainable lifestyle, we encourage wide and continued use of green products and services by providing incentives and support to develop and promote green products and services further into the market. Together we can build a better, more secure future for all. GreenTech Malaysia, through MyHIJAU, aims to recognize green products and services in pursuit of green economy development in Malaysia. MyHIJAU Mark is Malaysia’s official Green Recognition Scheme endorsed by the Government of Malaysia (the Ministry of Energy, Green Technology and Water), bringing together certified green products and services that meet local and international environment standards under one single mark. Therefore, to embrace the mark is to claim authenticity and commitment to saving the environment, enabled and observed by local authoritative bodies. Use the Mark responsibly.

The Business of Our Future

MyHIJAU Mark Branding Guideline | Introduction

1

Introduction

About MyHIJAU

GreenTech Malaysia is proud to introduce MyHIJAU, an initiative by the government to support development of Green Technology. Approved by the National Green Technology and Climate Change Council (MTHPI) in October 2012, this programme encourages local manufacturers, producers and suppliers to produce green products and services that are competitive in both local and global markets. MyHIJAU is implemented by the Ministry of Energy, Green Technology and Water (KeTTHA) and GreenTech Malaysia, to promote the sourcing and purchasing of green products and services in Malaysia. Endorsed by the government through KeTTHA, MyHIJAU Mark is Malaysia’s official green recognition scheme. Its goal is to encourage adoption of environmentally-friendly practices in the country, while catalysing the growth of Malaysia’s green economy. MyHIJAU focuses on a two-prong concept of sustainable development:

1. Sustainable Production, addressing the products and service providers’ role; and

2. Sustainable Consumption, addressing the consumers’ role.

MyHIJAU is also part of the government’s initiative to develop Small and Medium Enterprises (SME) under the National SME Master Plan (2012-2020).

Today, the global marketplace offers immense opportunities to

businesses that employ green technology to produce and

supply eco-products and services. Therefore, employing green

technology, as our new growth engine, is no longer an option.

It is a must.

Prime Minister, Dato’ Seri Najib Tun Razak International GreenTech and Eco Products Conference 2012


2

rd3

2012

2013

2014

20152016

KeTTHA launched MyHIJAU Programme

MyHIJAU Directory and Mark were launched

Partnership with Mydin for green product show

More than 200 products and services registered for MyHIJAU Mark. Target 20% GGP by 2020.

Target more than 1000 products and services registration with MyHIJAU Mark. Government announced tax incentives to promote use of green products.


3

MyHIJAU Milestones

4


Benefit from MyHIJAU!

Businesses ConsumersCorporate and Government

Benefits from MyHIJAU

Green Investment Tax Allowance (GITA) Green products and services through MyHIJAU Directory

MyHIJAU Mark and MyHIJAU Directory

Green Income Tax Exemption (GITE)

Government Green Procurement (GGP)

INCENTIVE

GGP

GITA

GITE

GP

TA

TE

MyHIJAU Vision

5


Simple and clear way for consumers to distinguish green products and services from green washing elements through the usage of a single, trusted logo, called the MyHIJAU Mark.

Comprehensive online platform for businesses to promote their green products and services to new markets.

A movement of Malaysians choosing to make smart, educated decisions about their shopping habits that will lead to a cleaner, greener future for all of us.

More companies seeking the proper environmental certification in order to reap the benefits of carrying the MyHIJAU Mark and being listed on the MyHIJAU Directory.

The MyHIJAU Mark

6

MyHIJAU Mark is Malaysia’s official green recognition scheme endorsed by the Government of Malaysia (under the Ministry of Energy, Green Technology and Water), bringing together certified green products and services that meet local and international environmental standards under one single mark. Consumers today are more conscious about their purchases and environmental impact; therefore, products and service providers can build consumers’ trust by carrying the MyHIJAU Mark.


Build Your Competitive Edge with MyHIJAU Mark

The MyHIJAU Mark is a testament of your commitment for a sustainable environment. By utilising the MyHIJAU Mark, consumers can identify you as an authentic green product and service provider, giving you a competitive advantage. GreenTech Malaysia provides several marketing tools to promote your green products and services in the market:

Listed in MyHIJAU Directory Listed in MyHIJAU Apps

Product or service offering at Info Page on MyHIJAU website

Showcased in Green Gallery at GreenTech Malaysia

MyHIJAU Mark certificate

The MyHIJAU Mark can be utilised alongside registered companies’ corporate branding as part of promoting green lifestyle and business

7

Listed in MyHIJAU eBook


MyHIJAU Directory

MyHIJAU Directory is a comprehensive source of information regarding certified green products and service providers carrying the MyHIJAU Mark. The MyHIJAU Mark Directory is developed to be effective and user-friendly. Information provided also includes information on tax incentives related to green procurement.

Procurers from members of the public or corporate and government bodies may find information about green products and services recognised by GreenTech Malaysia listed in the MyHIJAU Directory.

Access the Directory through:

8


MyHIJAU eBook, downloaded via website Directory page

Download MyHIJAU mobile app from Play Store or App Store

The website at www.myhijau.my

About MyHIJAU Mark

MyHIJAU Mark, styled in a simple and easy-to-understand design by consumers, portrays support and responsibilities of protecting the environment.

The solid circle in the mark symbolizes environmental protection and the leaf icon is synonymous with the environment.

The name MyHIJAU on the mark will help consumers identify and choose products and services based on the indicator ‘green environment’, and so will spend more responsibly, taking into account the environmental impact. Products and service providers utilising the MyHIJAU Mark will gain opportunity to participate in the Government Green Procurement (GGP), market their products with the Mark and are eligible for Green Tax Incentives.

This mark is officially registered with the Intellectual Property Corporation of Malaysia (MyIPO) since 2016, under class 16 and class 42. GreenTech Malaysia is the sole owner and distributor of the MyHIJAU Mark.

Action will be taken if unregistered companies are found utilising this mark, not adhering to the environmental standards recognized by GreenTech Malaysia or using the mark irresponsibly.

MyHIJAU Mark Branding Guideline | The Mark

9

The Mark

10


MyHIJAU Mark Signature

Symbol

Word Mark

Listing number under MyHIJAU Mark Listing number

Listing Number Placement

Listing number is to be used on products and/or product packaging. For advertising and promotion purpose, the use of MyHIJAU Mark only is sufficient. Without limitation for any publication, ensure that the Mark is clearly visible, recognizable and properly displayed.

MyHP 00001 15/ - E001

Shorten Form MyHIJAU

Category:Product (P)/Service (S)

Sectors:Building (B) / Energy (E)

Transport (T) / Waste (W)/ Water (D)

RunningNumber

YearApproved

ProductSeries

MyHP 00001 / 15 - E001

11


12


Design Example: Product Listing Number on Recycled Printing and Writing Paper

13

Design Example: Product Listing Number on Packaging Box


14

MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes

Applications for Advertising and Promotion Purposes

15


The following visuals are samples of the Mark in use for advertising and promotion activities. They are in no way limiting the creative production, so long as the Mark is clearly visible, recognizable and is properly displayed.

The size and position of the Mark is not limited so long as the Mark is clearly visible, recognizable and is properly displayed.

Printing the Mark for Advertising and Promotion Purposes

Design Example: Magazine Advertisement

P r i n t

16


Design Example: Newspaper Advertisement

17

NEWSLOREM IPSUM DOLOR SIT AMET

NO:1234 /03:08:2017

LOREM IPSUM DOLOR SIT AMET

LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET


Design Example: Billboard

18


Design Example: Banner

19


Design Example: Bunting

20

Logo Logo Logo Logo

o Logo

Logo Logo Logo Logo


Design Example: Brochure

21


CopyHere

Front side of the Brochure Back side of the Brochure

22

Design Example: Flyer


23

Design Example: Pamphlet


Front side of the Pamphlet Back side of the Pamphlet

24

Design Example: Business Card

Back side of the Business Card

Front side of the Business Card


25

Design Example: Letterhead

Logo

Logo


26

Green Colour mark example

Black Colour mark example

Design Example: Pen


27

Design Example: Company Profile


Images/Copy Here

Front side of the Company Profile

Back side of the Company Profile

Video

28

Design Example: Placement on “Youtube” Video Platform


29

Design Example: Placement on “Vimeo” Video Platform


30

Digital

Design Example: Placement on Web Advertvisements

Minimum size: 1024 x 768 pixels


Copy HereLorem ipsum dolor sit amet, consectetuer adipiscing elit.

Images/ Copy Here

Copy Here

Images/ Copy Here

Lorem ipsum dolor sit amet, consectetuer

Lorem ipsum dolor sit amet, consectetuer.

amet, consec-

31

Design Example: Placement on Website

Minimum size: 1024 x 768 pixels


32

Design Example: Placement on Web Banner

Images/ Copy Here


33

Design Example: Placement on Facebook Banner


Images/ Copy Here

34

Design Example: Placement on Twitter and Instagram Posts


35

Design Example: Placement on Email


36

MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes

Applications for Product Packaging Purposes

Printing the Mark on Product and Product Packaging

37


The following visuals are samples of the Mark in use on product and product packaging. They are in no way limiting the creative production, so long as the Mark is clearly visible, recognizable and is properly displayed.

The size and position of the Mark is not limited so long as the Mark is clearly visible, recognizable and is properly displayed.

38

Design Example: Placement on Heavy Equipment

Using black and white sticker for heavy equipment


Placement on Product

Design Example: Placement on Biodegradable Lunch Box

39

Stamping for packaging (natural colour/ product colour)


40

Design Example: Placement on Plastic Product

Plastic printing (print according to product colour)


41

Design Example: Placement on Cloth Tag


Brand Tag with the Mark Washing instruction tag with the Mark

* Inside shirt


42

Design Example: Placement on Product Packaging

PRODUCT BRAND

Placement on Product Packaging

43


Listing number is to be used on products only.

For advertising and promotion purpose, the use of MyHIJAU Mark alone is sufficient.

If company chooses to use its listing number, kindly apply it in the correct manner, as shown under Listing Number Placement (page 22).

Listing Number Placement

44


Printing GreenTech Malaysia and KeTTHA Logos alongside MyHIJAU Mark

Registered companies are allowed to use MyHIJAU Mark. The use of GreenTech Malaysia and KeTTHA logos are reserved exclusively for the respective organizations. Action can be taken against companies using GreenTech Malaysia and KeTTHA logos for any advertising and promotion or product packaging purposes.

45

Placement Example on Bunting

Logo Logo Logo Logo Logo Logo

Logo Logo LogoLogo


For additional information on MyHIJAU Mark Branding Guideline, please contact or visit us:

+603-8921 0800

+603-8921 0801

Website: www.myhijau.my

Email: [email protected]

Malaysian Green Technology Corporation (462237-T)No.2, Jalan 9/10, Persiaran Usahawan, Seksyen 9,43650 Bandar Baru Bangi, Selangor.

46

MyHIJAU Mark Branding Guideline | Contact Information

MyHIJAU Mark Branding Guideline

Visit us at www.myhijau.my

MyHIJAU MARK BRANDING GUIDELINE2017

A Flagship Project By: Paper Certified By PEFC (Environment Paper) Endorsed By:

THE MINISTRY OF ENERGY, GREEN TECHNOLOGY AND WATER (KeTTHA)

myhijau mark branding guideline · 2019-07-01 · printing greentech malaysia and kettha logos...

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