8/10/15 1

Myers-Briggs Profile

A Tool for Audience Analysis

8/10/15 2

1. Orientation

n  A tool for understanding differences

n  A tool for shaping messages n  A tool for predicting potential

concerns n  Focus on the thought process,

not the results

8/10/15 3

2. Cautions

n  Like any tool, we are making tradeoffs l  reification l  hardening of the categories

n  Scores are not good or bad, only different

n  Scores may be mistaken n  There are alternative

classification systems

8/10/15 4

3. Administration

n  Take the in-class version n  Take the extended version in

counseling center n  Take the web version

8/10/15 5

4. Historical Perspective

n  Carl Jung n  1950’s developed by Myers &

Briggs n  Widely used today n  Certification process

8/10/15 6

5. Interpreting your scores

n  Extrovert vrs. Introvert (Energy) n  Sensing vrs. iNtuition

(Perception) n  Thinking vrs. Feeling

(Judgment) n  Judgment vrs. Perception

(Living)

8/10/15 7

Extroverts & Introverts

Extroverts n  Social n  Expressive n  Many n  Broad n  Interaction n  Outward n  Act – Speak -

Think

Introverts n  Private n  Quiet n  Few n  Deep n  Concentration n  Inward n  Think - Speak

8/10/15 8

Sensors & iNtuitors

Sensing n  Facts n  Experience n  Present n  Practicality n  Enjoyment n  Realism n  Using

Intuitors n  Possibilities n  Novelty n  Future n  Aspiration n  Development n  Idealism n  Changing

8/10/15 9

Thinkers and Feelers

Thinking n  Analyzing n  Objective n  Logical n  Criticism n  Onlooker n  Decides on

principle n  Long-term view

Feelers n  Sympathizing n  Subjective n  Personal n  Appreciation n  Participant n  Decides using

values n  Immediate view

8/10/15 10

Judgers and Perceivers

Judgers n  Close n  Decide n  Structure n  Organize n  Firmness n  Control

Perceivers n  Open n  Explore n  Meander n  Inquire n  Flexible n  Spontaneity

8/10/15 11

6. What are the outward signs of type

n  Office n  Speaking Style n  Nonverbals n  Job duties n  Responses to situations n  Principle – Look for multiple cues n  License Plate? n  Quiz

8/10/15 12

7. Adapting your comm. style

n  Channel choice (oral vrs. Written)

n  Data presentation n  Process descriptions n  Expectation management n  Content/relationship orientation n  Timing n  Abstraction levels

8/10/15 13

Comm. With Extroverts

Sign n  Talk-Think-Talk n  Like action n  Uncomfortable

with silence n  Likes groups n  ↑Talk ↑Energy

So What? n  Be energetic,

enthusiastic n  Use agenda to

control discussion

n  Avoid assuming that talk = commitment

8/10/15 14

Comm. with Introverts

Sign n  Think-Talk-

Think n  Thoughtful n  May appear

aloof n  Don’t like to be

interrupted n  ↑Talk ↓ Energy

So What? n  Avoid lots

of ??? n  Allow thinking

time n  Provide time to

write n  Distribute

agenda before meeting

8/10/15 15

Comm. with Senors

Sign n  Ask for specifics n  Present time

focus n  Likes order in

arguments

So What? n  Show steps,

process n  Provide facts,

figures, evidence

n  Be direct n  Present tangible

objects, documents

8/10/15 16

Comm. with iNtuitiors

Sign n  Looks for big

pixs, relationships

n  Works in bursts n  Has a future

focus n  Culls out details

So What? n  Show main idea n  Avoid details n  Emphasize

possibilities n  Let them dream

8/10/15 17

Comm. with Thinkers

Sign n  Leery of

psychology n  Objective n  May appear

unemotive n  Wants to hear

both sides of story

So what? n  List pros and

cons n  Present

emotions as facts to be weighed in decision

n  Be concise

8/10/15 18

Comm. with Feelers

Sign n  Avoids conflict n  Concerned with

personal relationships

So what? n  Get to know them

personally n  Talk to person b4

biz n  Watch how you

say things n  Talk about impact

on people n  Be careful when

offering criticism

8/10/15 19

Comm. with Judger

Sign n  Organized n  ♥ lists n  ♥ Office Max

So What? n  Show timetable n  Avoid surprises n  Allow prep time n  Show that you

will follow-through

n  Meet deadlines

8/10/15 20

Comm. with Perceiver

Sign n  Creative n  Easily distracted n  Appears “flighty”

at times n  Doesn’t like

routine or rigid structure

So What? n  Provide options n  Allow things to flow n  Allow time to

explore new ideas and complexity

n  Tolerate tangential discussions

8/10/15 21

8. Using M-B as AA tool

n  Lion approach n  Dual track n  Divide/conquer n  Majority rule

8/10/15 22

9. Translations

n  Employees are dissatisfied. T & F n  Employees need to give $ to United

Way. E & I n  Employees need to come to a

communication seminar. S & N n  The new project will be operational

on January 1. J & P