mydj the digital music store; agnostic online & mobile sign up free
DESCRIPTION
MYDJ The Digital Music Store; agnostic online & mobile SIGN UP FREE. Digital Music Industry. 25% growth to US$3.7 billion in trade value – Aus $40m Digital platforms - 20% of recorded music sales , up from 15% in 2007 “ Monetising" access - multitude of channels & platforms - PowerPoint PPT PresentationTRANSCRIPT
MYDJThe Digital Music Store;agnostic online & mobile
SIGN UP FREE
Digital Music Industry• 25% growth to US$3.7 billion in trade value – Aus $40m• Digital platforms - 20% of recorded music sales, up from 15%
in 2007• “Monetising" access - multitude of channels & platforms • Single track downloads, up 24% in 2008 to 1.4 billion units
globally, continue to drive the online market, but digital albums are also growing healthily (up 36%).
• Generation X & Y is key end user
Mobile Phone Industry
• Mobile is the future – always with you 24/7
• 8.55m 3G handsets (December 08) up 88% - over 10m 2009
• Most ubiquitous device
• The ‘conversation’ – needs to happen seamlessly & consistently across all devices
• Responded quickly (96% SMS read in <20 mins)
MyDJ Journey
• User Experience, Functionality & Console
• The White Label Product
• Technological Developments – What’s Next
• Target Market
• Revenue Opportunities
• The Challenges
MyDJ – the music store• Agnostic online & mobile - compatible across handsets & teleco's
• Exclusive content – direct from the record labels (look at impact on white label)
• 1.5m songs that can be bought, shared and downloaded
• 400 Music Labels including the majors & global distributors - Largest digital music database in southern hemisphere
• 30 genres of music
• Borrow before you buy
• Share favourites with friends – value of recommendations
• Dual Purchase
• Playlist creation tools
• Music Managers Console - service
• ‘64% of consumers will try something recommended by a friend. 69% will forward something they like to from 2 to 6 friends.’
- Jupiter Research Sept 2006
Value of Recommendation
User Experience
• Sign up is free for users
• Personalised playlists
• Users selects 3 favourite genres to customise their music experience
• Unlimited re-downloads of their songs
• Dual download - $1.99 for (mobile & PC)
• Music stored forever – The Vault
Functionality• Access via WAP, through www.m.mydj.com.au or SMS
• No J2ME or application downloads on either PC or mobile
• Libraries of purchased songs are synchronised with their mobile & PC
• The music is protected by custom DRM - compatible with 70% of 3G handsets
• Shopping cart – multiple purchases
Music Managers Console
• Custom built CMS back-end solution – full management
• Reporting
• Revenue earnings
• Activation of tracks
• Integration into any system or product – globally
The White label Product
Why White Label• Value add - giving customers added value
• Interactivity & engagement - community
• A point of difference
• Creating loyalty
• Branding opportunities
• Tailored functionality
• Mobile access & connection
3 Products1. The Content – the value add
– Provide your customers with the latest, exclusive music through MYDJ.
2. The Tool – ease & functionality– Branded– Content – Use the CMS to add your own exclusive music or tailored play lists– Flexibility for independents/events
3. The Package – the managed service– Branded, content, CMS & TigerSpike Service– Tailored solution– Add additional functionality to your product offering - integration
Technological Developments
What’s Next• DRM - Free
• More tailored functionality
• Across more mobiles
• Adserving capabilities
• More interactivity – competitions, user playlists, share address book,
ratings, forums etc.
• Greater in depth search
• Mac friendly content - iPhone
White Label - Target Market
Target Market• Telcos/ISPs
• Handset manufacturers – value add - preloaded app on the phone
• Retailers operating in real & virtual space can promote new service to
their existing and potential client base. e.g. Kmart, Woolworths
• Digital Radio Stations – our favourite Rock playlist
• Retailers providing a service – as add on e.g. Airline, holiday operators,
gyms – your travel/workout playlists
• ARIA lists- all the latest original OZ bands
• Individual DJs – add to current site offering – listen to favourite lists• Organisations that would like to provide special service to their personnel
e.g. ABC/SBS
Revenue Opportunities
Opportunities1. Mobile component
2. The 3 products - & TigerSpike service
3. Revenue share options could include:• MyDJ - Charge for placement in key high traffic areas• Charge for additional elements – advertising, editorial• Freemium sign up to subscription model – look at
revenue opportunities• Carriage & branded bundle with a Telco • For retailers by removing logistics overhead
Challenges
Challenges• 95 per cent of music downloads are
unauthorised, with no payment to artists
& producers
• DRM – DRM free on the way & integration
• Mobile handset support – unpredictable
market
• Integration – new systems challenges
• Merging & integrating - Music Video
watching capabilities, games, latest news,
artists & tours information
Competition – first mover
ABC Stores Leading Edge
Apple iTunes loads.com.au
AroundMusic ninemsn Music
BigPond Music Optus
Chaos Music Ripit
destra Music Soundbuzz
JB HI-FI Triple J
Harvey Norman bandit.fm
MYDJAn online & mobile music
synchronised solution
• Agnostic - handset reach
• Synchronised across mobile/internet
• The TigerSpike service
• Competitive price.
• Exclusive content
• Clear & simple solution
• Large potential market – White Label
Summary