The Myanmar Cosmetic Industry: Consumer Behavior and Trend

As presented from the private sector

SHWE PYI NANN GROUP

Established in 1940

Celebrating 76 years of thriving in the

Myanmar Cosmetic Industry

Traditional Distribution

Retail Distribution

Direct Sales Distribution

Over 1600

Employees

SubsidiariesShwe Pann Taing Trading Co.,

Ltd.

Shwe Pyi Nann Jade Jewelry

Co., Ltd.

SPN Distribution Co., Ltd.

Shwe Pyi Moe Htet Trading Co.,

Ltd.

Shwe Pyi Nann Thanakha

Museum and Resort

Nature’s Story Trading Co., Ltd.

Beauty Diary Company Limited

Craftwings Trading Co., Ltd.

SHWE PYI NANN GROUP

SubsidiariesShwe Pann Taing Trading Co.,

Ltd.

Shwe Pyi Nann Jade Jewelry

Co., Ltd.

SPN Distribution Co., Ltd.

Shwe Pyi Moe Htet Trading Co.,

Ltd.

Shwe Pyi Nann Thanakha

Museum and Resort

Nature’s Story Trading Co., Ltd.

Beauty Diary Company Limited

Craftwings Trading Co., Ltd.

SHWE PYI NANN GROUP

COMPANY LIMITED

Goal.

OPERATIN

G

STORES

Pyay Roadin Yangon

50Beauty Diary

stores

by 201812 stores

Sayarsan Road

Hledan Center

Yaykyaw

Chinatown

Insein

Myaynigone

Mandalay

Kyaukmyaung

more to come…

Taunggyi

Pyay Road

UPCOMIN

G

STORES

Brief Overview of Myanmar

• Where is Myanmar

• What is Myanmar?

• What Myanmar is known for?

Overview of Myanmar Market

• Based on Demographic

• Based on Country’s Political situation

• Based on Country’s Social and Developmental trend.

• Based on Market Trend

• Consumer Behavior in different segments.

Exploring the Demographic

• Population : 55 Millions

• Gender Breakdown: 48:52 Male to Female

• Age Breakdown: 65% consist of 15-64 year olds

• Average Income: USD 200

• National Trade income: 11.7 Billion USD **based on

2010 trade value

The Cosmetics Market in Relation with Politics

• Two important period of time that shaped the Myanmar Cosmetics Market Today;

Exploring the Political Eras

Military Era (1988-2011)

• International Sanctions

• Import and Foreign Investments primarily comes from: China, Singapore, South Korea, India, and Thailand

• Market saturated by Chinese and Thai Cosmetic products.

Economic Liberation (2011-Present)

• Majority of Sanctions lifted

• Favorable economic situation

• Improved International relation

• “Gold rush Mentality” for International Cosmetics Brands

Exploring Myanmar’s Social and Developmental Situation

• Globalization made possible by change in economic policies

• Shift from a conservative consumer set of mind

• Rapid expansion of infrastructure, including but not limited to communications, regulatory, and transportation.

Beauty Diary

MARKETING

Unparalleled

Digital Marketing Expertise

Beauty Diary

MARKETING

Well established

relationships with

top beauty

bloggers in

Myanmar

Located in the heart of Myanmar’s Archeological Capital, Bagan

Exploring Myanmar’s Cosmetic Market Trend

• Significant spike in Facebook users

• Desire to be up-to-date latest fashion and cosmetic trend.

• Higher knowledge of cosmetic application, as well as quality

• Influx of new international brands allows for more consumer choice.

Question and Answers