my secret sauce for building online communities

Arne van OosteromOctober 2010

have a brilliant idea!!

that’s all

the end.

not...

ideas are overrated

trust andpassionare underrated

think and act small

think and act smaller

be flexible and scalable

kill your babies

your ideas are no good... get over it

have fundon’t be so serious

be passionate, inspirational, courageous...a leader

keep moving...

if you stop everything stops

do the work... no one else will

no one cares about your ideas the way you do

make other people famousdon’t fake it... really want this

be a team... as much as possible

connect to the physical world...

connect to the physical world...

build a stage for people... give them a voice

or give them tools to build a stage for them selves

let people hang around and do nothing... cherish this

the quiet majority energises the active few

don’t show me the money

look for indirect business opportunities

ROI what ROI?

no one knows exactly what advertisement will do

don’t expect this from social media

it’s new marketing

try, experiment, listen and learn by doing

discover what you are trying to do... and be brutally honest

discover what people are trying to dohelp them

if you can’t do it alonecollaborate

it’s all a matter of finding the right balance... continuously

3C’s ADAPTABILITY MODEL FOR CONTINUES LEARNING... and balance

CONTEXT

CONNECTIONSCOLLABORATIONS

now start making your own secret sauce