my resume · title: my resume.pdf created date: 6/29/2019 2:19:34 am
TRANSCRIPT
- Contributing Writer: The Alligator Newspaper (2016)- Digital Marketing Assistant - Jumpem Agency (2017)- Spa Coordinator - Conrad Miami (2017)- Creative Writer (2011-Present) - short stories, novels and poems
ADDITIONAL EXPERIENCE
JANUARY 2017 - APRIL 2017
SOCIAL MEDIA INTERN UF INTERNATIONAL CENTER, GAINESVILLE, FL
MAY 2017 - AUGUST 2017
PUBLIC RELATIONS INTERN MAX BORGES AGENCY, MIAMI, FL
- Researched relevant media contacts using CisionPoint & Sysomos; built media lists- Assisted on several client accounts across the agency (AT&T, Cricket, Pioneer)- Drafted press releases and media pitches, built relationships- Media clipping to determine effectiveness of PR strategy
AUGUST 2017 - MAY 2019
CONTENT STRATEGIST/SOCIAL MEDIA MANAGEREVENT TICKETS CENTER, GAINESVILLE, FL
- Edited HTML to format and post blog articles on CMS- Analyzed Google Analytics to monitor site performance and understand audience- Created and implemented strategic communications plan for social media branding- Managed seven social channels including Facebook, Twitter & Instagram - Scheduled and published social media posts using Buffer, Later and Hootsuite - Built Facebook and Instagram ads using Ads Manager, adjusted bids, set budgets- Applied public relations strategies for image management (customer reviews/feedback)- Content writing for blog using SEO- Used Photoshop, Illustrator & Canva to create graphics for blog, social media, etc.
MARCH 2019 - PRESENT
CONTENT COORDINATOR COLIBRI CONTENT, REMOTE, PART-TIME
- Delegated content to interns and edited their work- Uploaded content onto WordPress- Created copy for social media, scheduled posts- Created content and social media graphics using Visme and Canva- Researched relevant ranking keywords for blog and content brief- Employed SEO and UX tactics to write blog articles for clients under various topics
Melissa Rodriguez
305-794-2120 [email protected] https://melissassilem19.wordpress.com
Communications professional with an interest in SEO, social media and content creation.
Self-proclaimed workaholic who thrives in a creative, collaborative environment.
SKILLS AND CERTIFICATIONS
University of Florida, Gainesville, FL- Master of Arts Mass Communication - OnlineAugust 2017-2018- Bachelor of Science Public RelationsConcentration in Business AdministrationGraduation: April 2017
EDUCATION
LEADERSHIP AND AFFILIATIONS - Alachua County Emerging Leaders: Content, social media, public relations- Public Relations Student Society of America: Communications Committee (2015-2018- University of Florida Advertising Society: Member (2015-2018)- University of Florida American Marketing Association: Member (2016-2018) - University of Florida Software Engineering Club: Member (2016)
- Developed marketing materials such as summaries for scientific inventions and mailing lists. - Identified potential licensees or investors using KSS database and online research.
AUGUST 2016 - APRIL 2017
MARKETING FELLOW UNIVERSITY OF FLORIDA OFFICE OF TECHNOLOGY LICENSING, GAINESVILLE, FL
- Created graphics using Adobe Photoshop and Canva - Researched content produced by competitors and potential recruits on social media - Analyzed the effectiveness of posts on social media
AUGUST 2016 - DECEMBER 2016
FLORIDA GATORS RECRUITING GRAPHIC DESIGNER UNIVERSITY OF FLORIDA ATHLETIC ASSOCIATION, GAINESVILLE, FL
Melissa Rodriguez
- Billingual: English & Spanish - Hootsuite Certified - Google Analytics Certified - AP Style - SEO - Adobe Photoshop, InDesign, Illustrator - Microsoft Office - Social media management - HTML editing - Creative Writing
- Managed main Facebook and Twitter study abroad pages with Hootsuite - Created copy, events, and uploaded original content (live streams, pictures)
Writer, artist, dog enthusiast