EducationBarnard College, Columbia University, New York, NY Bachelor of Arts, May 2014 | G.P.A. 3.80

DreamweaverIllustratorPhotoshopFlashIndesign

HTML/CSSSome JavascriptPagesMicrosoft OfficePhotography

Copywriting &Editing

Palmerlee Design – January - May, 2012Design Intern

Designed various projects, including welcome document to send new clients. Also responsible for tasks involving client relations, such as sending website proposals, and for major organizational jobs, like compiling master proposal templates.

Peniferella Creative – September - December, 2011Design and Project Management Intern

Freelance Designer – 2011-Present

Designed and built website (www.figcookingschool.com) using HTML and Javascript. Also designed range of promotional materials, including brochure, gift certificate, postcard, sticker and recipe packets.

Fig Cooking School, LLC – New Haven, Summer 2009 - PresentGraphic and Web Designer

Co-writer and chief designer of The Fig Test Kitchen. Responsible for designing blog layout and seasonal banners, as well as photographing a wide variety of foods. Posts are routinely featured on Foodgawker, Tastespotting and Tasteologie.

Fig Test Kitchen – Fall 2009 - PresentBlogger, Designer, Photographer

Relevant Experience

Relevant Skills

Designed many projects including postcards and t-shirts, for several New York City businesses and student groups including Umbrella Arts and Orchesis Dance Group.

Worked on many design projects, including websites, posters and dropcards, for clients like The Filling Station and singer Mirel Wagner. Also responsible for product photography to feature on client’s website.

Résumé of Gabrielle Siegel

THe Fig Cooking School

The client wanted a website that was professional, beautiful and easy to use, and that clearly expressed how fun and informative her classes were. The final product includes custom desktop backgrounds, over ten photo galleries and faq, media and testimonial pages that feature pinterest-style blocks with jquery animation.

website | www.figcookingschool.com | programming, photography, copywriting

THe Fig COoking Schoolblog | www.figtestkitchen.com | design, photography & photo editing, writing

Along with designing layout and aesthetic of blog, client wanted custom banners on which the word “fig” was written in a food related to the background photo (i.e. powdered sugar or jam, see below). Periodically articles also featured short recipes written over a photo as well, with a pdf attached for easy printing and reading.

Peniferella Creative

917.763.5658 | hello@peniferella.com | www.peniferella.com

welcome to

peniferella!

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intro

about content

submission guidelines, rules and regulations

the process

revision options and search engine optimization

the process6 simple steps to website nirvana

Proposal & planningYou contact us. You fill out our questionnaire so we know what you’re all about. We talk. You like us because we’re friendly and different. We send you a proposal which outlines everything we plan to do for you and how and when we plan to do it.

Agreement & depositWe like each other, and we’re ready for the next steps. By now we understand your tastes, your wants, needs, and desires, and have an idea of where we’re going. We send you an agreement and an invoice, and if possible, agree to meet face to face.

We both sign the agreement and send them back along with your deposit. This is 50% of the estimated total fee. If you don’t have hosting, you get it now. Please ask us before you do so as it’s very important to have a good host for your specific needs.

Content & hostingWe give you an account on our company extranet which you’re just going to love. Everything about it is awesome, but most importantly, it’s really easy to use. This provides both of us real-time transparency as we build your website. This helps us to streamline the communication process, track our progress and always stay on the same page.

Each client receives a unique login and password for the duration of the development process. This is where we’ll keep the schedule, the to-do lists, upload your files, send and receive messages, edit your copy and all that good stuff. If you need help figuring this out, just ask us and we’ll be happy to help

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5 | the process – how it works

We’ve got your layout, graphical elements and architecture taken care of, but here’s the straight story: your site will only be good as your content, visual and otherwise. This is the part we’ll need you to take care of – the part that makes your site uniquely “you.” The more prepared you are during this pre-production phase of your website, the better your site will be, so get a pencil and a piece of paper and go!

say what you need to sayWe recommend you start writing your copy now. Like, right now. Before you do anything else. Seriously. Without knowing what you have to say, it’s very difficult to organize your site, and one of the most important aspects of the building process is organization. Stay “on point” as much as possible. Don’t ramble. People have short attention spans, so much text on a website is a very bad thing. Don’t forget a spell check and a good old fashioned proof read.

when 1000 words just don’t cut itThere are two basic types of images for your website - images which are part of the interface, and images which are part of the content:

Interface images are used within the design of your site to convey a mood, tell a visual story, give your site some spice.

Content images are photos of, say, you, the owner of the company, or a product you’re selling. We readily accept digital (or digitized) images and charge an extra fee for scanning your images. Remember, you can make your images smaller, but not bigger, so sending them at higher resolution is always a good idea. Don’t worry, we’ll re-size them and optimize them for web.

If you don’t have images and need them we would be more than happy to recommend one of our professional photographer cohorts or put you in touch with a reputable library of stock photography. We will always match you with the best possible purveyor of images for your specific needs.

2 | about content

keys to content-mentwhat makes your website yours

Your website is beautiful. You love it. Your friends love it. Your mother loves it. But naturally, 6 months later, you’ve got content to add, or delete, or change. Here are your options...

We do itWe’d be more than happy to make your updates for you. We charge by our hourly rate for this and there’s a one-hour minimum for updates and revisions. It’s for this reason that we recommend that you consolidate your revision work and send it over all at the same time, so that you can get the most for your money!

Remember, always give us a couple of weeks lead time when booking a round of changes.

Flash clients will most likely need this option, as Flash is a little complicated, and a lot of Action Script has to be written by hand to make it go.

You do itIf we have built a Content Management System into your website, you will be able to update pre-defined portions of your site yourself. We need to know ahead of time if we’ll be doing this. Ask us about this option and we’ll explain it to you!

We are not search engine optimizers, but we can certainly instruct you on how to help increase your results all by yourself. We’ll load your pages with all the appropriate stuff to expedite this process. If you think you need a professional, we’d be more than happy to recommend a specialist to you.

7 | updates and SEO

i love you, you’re perfect...now change

i just googled you!

welcome document | design, some copywriting

Peniferella Creative | Welcome DocumentPeniferella Creative | Welcome DocumentPalmerlee Designwebsite | www.bergenstreetstrategy.com | design

The client wanted a simple, horizontally-scrolling website for her Brooklyn-based marketing firm. I worked with Eric Palmerlee to design this website, most notably designing the center word-graphic framed by the exclamation point, the company’s logo.

website holding page | www.evoolution.ca| design

justmarinara

Just Sauce

justsauce

justmarinara

branding concept | logo and bottle design, copywritingThe client wanted a design and branding concept for a new brand of tomato sauce to market in Brooklyn, NY. Using the color of the sauce as a backdrop, I designed a label that emphasized the sauce’s dietary virtues while showing that it was delicious because it hadn’t been designed with restrictions in mind. I designed a flexible “Just Sauce” company logo that could be easily modified to label each sauce by changing the circle into a tomato for “Just Marinara” or a basil leaf for a future “Just Pesto” launch.

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www. figcooking.288

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THe Fig Cooking Schoolgift certificate | design, copywriting

Lucky You !Y o WFig Cooking SchoY -

www. figcooking . , .288.4142

We cant wait to meet you!

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wait to meet you!

203.675.1293gabriellesiegel@gmail.comemail

phone