my quiz mkt621 4 by soban

8/7/2019 My Quiz Mkt621 4 by Soban

http://slidepdf.com/reader/full/my-quiz-mkt621-4-by-soban 1/19

To get the More entertain and

Study related e-mail

Kindly visit and Join the group.

VU And COMPANY. (http://groups.google.com.pk/group/vu-and-company?hl=en)

Muhammad Soban

0333-7637637

MC090410137 : Muhammad Soban Badar

Quiz Start Time: 06:53 PM

Time Left 73

sec(s)

Question # 1 of 15 ( Start time: 06:53:43 PM ) Total Marks: 1

Which of the following is an element of an organization’s internal-environment?

Select correct option:

Competitors

Employees

Wholesalers

Retailers

Click here to Save Answer & Move to Next Question

MC090410137 : Muhammad Soban BadarTime Left 88

sec(s)

http://groups.google.com.pk/group/vu-and-company?hl=en






Which one of the following major benefit advertising is providing to the society?


Providing information about a new product

Using latest media

Using latest technology

Using celebrities in the advertisements




Time Left 88

sec(s)


Which section of the marketing plan states: “Why a particular segment of total market is growing or declining”?


Competitive Situation

Distribution Situation

Product Situation



End user situation




Time Left 89

sec(s)


Which one of the following promotional technique represents "Below the line media" promotion?


TV

Radio

Cinema

Direct mail




Time Left89

sec(s)


In which of the following medium potential market is highly targeted &/or scattered over a wide geographical area?


Newspaper



Television

Radio

Magazine




Time Left 89

sec(s)


If a company's customers are concentrated in a small geographic area and the company sells technical products, which one

of the following promotion methods is better?


Advertising

Publicity

Personal selling

Public relation




Time Left 89

sec(s)




While choosing a production company by the advertiser which of the following point is not kept in mind?


Ensure company has broadcast quality equipment

Beware of a company bragging about equipment

Know about company charges before hand

Know about number of persons doing work in a com




Time Left 89

sec(s)


Which one of the following is NOT included in the components of positioning?


Benefit

Target

Competition

Price






Time Left 88

sec(s)


ABC Motors Company is producing a new van with four-wheel drive. Which one of the following would be a likely

variable for segmenting the market for this new model?


Cars are not sold on segment bases

Income Bases

Price Sensitivity Bases

Geographic Bases




Time Left 88

sec(s)

Question # 10 of 15 ( Start time: 07:01:43 PM ) Total Marks: 1Which one of the following components accesses the actual behavior of the customer towards a particular advertising

campaign?


Pre campaign

Mid campaign



Post campaign

Future campaign




Time Left 89

sec(s)


To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:


Brand Promotion

Channel Promotion

Consumer Promotion

Trade Promotion




Time Left 89

sec(s)


Which one of the following is the limitation of TV as an advertising medium?




Cost

Clutter

Fleeting message

All of the given options




Time Left 89

sec(s)


Amount spend by my target’s potential daily /weekly /monthly / yearly give information about which of the following?


Target’s purchasing habits

Target’s media usage

Demographics of target market

Product service benefits


MC090410137 : Muhammad Soban Badar Time Left 89




sec(s)


Which one of the following is first step in developing media plan?


Evaluation & control

Selection of media

Media strategy implementation

Market situation analysis




Time Left 89

sec(s)


Which of the following appeals used in advertising that is directed to audience for a social cause?


Rational

Moral

Emotional



Economical





VU And COMPANY. (http://groups.google.com.pk/group/vu-and-company?hl=en)

Muhammad Soban

0333-7637637


Time Left88

sec(s)


Which of the following refers to potential audience might be exposed to the advertising

message?


Reach

Frequency

Scheduling





Coverage

Click here to Save Answ er & Move to Next Question


Time Left89

sec(s)


Which one of the following is NOT included in physical distribution components?


Channels

Coverage

Transportation

Public relation



Time Left88

sec(s)


Which one of the following is included in macro factor in SWOT analysis?




Supplier

Economic

Competitor

Creditor



Time Left88

sec(s)


Which of the following styles are used to maximize the impact of advertising?


Visual devices

Music

Sequel






Time Left84

sec(s)


Which of the following advertising medium can bring immediate response for your sale &

promotion?


Radio

Magazine

New spaper

Television



Time Left88

sec(s)


Which one of the following is mostly closely associated with the concept of Intermediaries?


Market targeting



Market segmentation

Channels of distribution

Marketing information



Time Left89

sec(s)


The buyer channels for a milk producing company can be:


Wholesalers’ buyers

Retailer buyers

Wholesaler to Retailer



Time Left 86 sec(s)





Which one of the following element putts problems aside in creative process?


Orientation

Ideation

Incubation

Synthesis



Time Left89

sec(s)


Which one of the following problem solving techniques is considered old one?


RACE

ROPE



RIPE

RISK



Time Left70

sec(s)


Which one of the following can be an example of direct marketing?


Banner

Transit

Yellow pages

Email



Time Left85

sec(s)


Which one of the following is the primary objective of a product in marketing process?




Convenience

Communication

Customer solution

Customer cost



Time Left86

sec(s)


If a company's customers are concentrated in a small geographic area and the company sells

technical products, which one of the following promotion methods is better?


Advertising

Publicity

Personal selling



Public relation



Time Left89

sec(s)


In which of the following medium potential market is highly targeted &/or scattered over a

wide geographical area?


New spaper

Television

Radio

Magazine





VU And COMPANY.



(http://groups.google.com.pk/group/vu-and-company?hl=en)

Muhammad Soban

0333-7637637



my quiz mkt621 4 by soban

Documents