SSUMMER UMMER PPROJECTROJECTPPRESENTATIONRESENTATION

ONONHERBAL HEALTHCARE HERBAL HEALTHCARE INDUSTRY IN INDIAINDUSTRY IN INDIA

(with refference to Himalaya Drug (with refference to Himalaya Drug Company)Company)

Presented By :Saurabh rustagiBBA – GeneralA3906409059

Faculty Guide :MS. Ranjana Sharma

OOBJECTIVESBJECTIVES

To study the growing healthcare industry in india, ayurveda and its use

To study the need of herbal products and their popularity among the consumers

To study the ayurvedic industry in india

To study the Himalaya Drug Company, its product line and future prospects

AYURVEDAAYURVEDA Ayurvedic medicine is a system of Ayurvedic medicine is a system of traditional medicinetraditional medicine native to the native to the

Indian subcontinentIndian subcontinent and practiced in other parts of the world as a form of and practiced in other parts of the world as a form of alternative medicinealternative medicine

HerbHerb is a plant with a non woody stem which withers and dries down after is a plant with a non woody stem which withers and dries down after flowering. The term applies to all plants whose leaves, stems, roots, flowers, flowering. The term applies to all plants whose leaves, stems, roots, flowers, fruits and seeds have medicinal uses.fruits and seeds have medicinal uses.

India is called “India is called “Botanical Garden of the worldBotanical Garden of the world” as it is the largest producer ” as it is the largest producer

of medicinal herbs.of medicinal herbs.

Out of more than 25000 plants, only 10 % are used for their medicinal value. Out of more than 25000 plants, only 10 % are used for their medicinal value. Around 1800 species of medicinal herbs are systematically documented in the Around 1800 species of medicinal herbs are systematically documented in the codified Indian systems of medicine. These herbal products are preventive, codified Indian systems of medicine. These herbal products are preventive, protective, nutritive and curative. protective, nutritive and curative.

Growth In Healthcare SectorGrowth In Healthcare Sector Healthcare is one of India’s largest sectors, in terms of revenue and Healthcare is one of India’s largest sectors, in terms of revenue and

Employment, and the sector is expanding rapidly. Employment, and the sector is expanding rapidly.

India followed by China is the largest producer of medicinal plants, having India followed by China is the largest producer of medicinal plants, having more than 40% of global diversity. more than 40% of global diversity.

India has 15 Agroclimatic zones, 4700 different plant species and 15000 India has 15 Agroclimatic zones, 4700 different plant species and 15000 medicinal plants. medicinal plants.

The private sector accounts for more than 80% of total healthcare spending in The private sector accounts for more than 80% of total healthcare spending in India. India.

Indian herbal market is likely to reach Rs.14,500 crore (Rs 145,000 million) by Indian herbal market is likely to reach Rs.14,500 crore (Rs 145,000 million) by 2012 and exports to Rs.9,000 crore (Rs 90,000 million) with a 2012 and exports to Rs.9,000 crore (Rs 90,000 million) with a Compound Compound Annual Growth RateAnnual Growth Rate of 20% and 25% respectively of 20% and 25% respectively

THE AYURVEDIC MEDICINE THE AYURVEDIC MEDICINE INDUSTRY IN INDIA INDUSTRY IN INDIA

Ayurvedic medicines are produced by several thousand companies in India, Ayurvedic medicines are produced by several thousand companies in India, but most of them are quite small, including numerous neighborhood but most of them are quite small, including numerous neighborhood pharmacies that compound ingredients to make their own remedies. pharmacies that compound ingredients to make their own remedies.

Ayurvedic production in India is on the order of one billion dollars (U.S.). Ayurvedic production in India is on the order of one billion dollars (U.S.). The industry has been dominated by less than a dozen major companies for The industry has been dominated by less than a dozen major companies for decades decades

The key suppliers in Ayurveda are The key suppliers in Ayurveda are Dabur, Baidyanath, and ZanduDabur, Baidyanath, and Zandu, which , which together have about 85% of India's domestic market. Other companies like together have about 85% of India's domestic market. Other companies like The Himalaya Drug Company, Charak, Vicco, Emami, Aimil The Himalaya Drug Company, Charak, Vicco, Emami, Aimil and Ayur Ayur are mentioned repeatedly by various writers about the Ayurvedic business in are mentioned repeatedly by various writers about the Ayurvedic business in India.India.

HIMALAYA HERBAL HIMALAYA HERBAL HEALTHCARE HEALTHCARE

Himalaya was Himalaya was establishedestablished in the year in the year 1930 by Mr. M.Manal1930 by Mr. M.Manal..

introduced “introduced “SerpinaSerpina”, world’s first anti-hypertensive drug in the ”, world’s first anti-hypertensive drug in the year 1934.year 1934.

Pioneered the Pioneered the use of modern scienceuse of modern science to validate ayurveda’s to validate ayurveda’s secrets.secrets.

Was awarded an ISO 9001:2000 certification in the year 2003.Was awarded an ISO 9001:2000 certification in the year 2003.

CEO of the company- Mr. Ravi PrasadCEO of the company- Mr. Ravi Prasad

MissionMission

Establish Himalaya as a science-based, problem-solving, head-to-heel brand, Establish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed from nature's wealth and characterized by trust and healthy lives. harnessed from nature's wealth and characterized by trust and healthy lives.

Develop markets worldwide with an in-depth and long-term approach, Develop markets worldwide with an in-depth and long-term approach, maintaining at each step the highest ethical standards.maintaining at each step the highest ethical standards.

Respect, collaborate with and utilize the talents of each member of the Respect, collaborate with and utilize the talents of each member of the Himalaya family and the local communities where Himalaya products are Himalaya family and the local communities where Himalaya products are developed and/or consumed, to drive our seed-to-shelf policy and to developed and/or consumed, to drive our seed-to-shelf policy and to rigorously adopt eco-friendly practices to support the environment we rigorously adopt eco-friendly practices to support the environment we inhabit.inhabit.

Ensure that each Himalaya employee strongly backs the Himalaya promise to Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the expectations of the consumer, each time and every time. Nothing exceed the expectations of the consumer, each time and every time. Nothing less is acceptable less is acceptable

Research & DevelopmentResearch & Development Each Himalaya product undergoes years of primary research and clinical trials Each Himalaya product undergoes years of primary research and clinical trials

before it reaches the market.before it reaches the market.

Himalaya has a well-defined Research and Development policy. It states that no Himalaya has a well-defined Research and Development policy. It states that no investment is too much when it comes to scientifically creating safe drugs and investment is too much when it comes to scientifically creating safe drugs and therapies.therapies.

Himalaya's constant endeavor is to create innovative products that satisfy Himalaya's constant endeavor is to create innovative products that satisfy the health and personal care requirements of contemporary living.the health and personal care requirements of contemporary living.

Himalaya is a completely research-oriented company. Indeed, it is this Himalaya is a completely research-oriented company. Indeed, it is this emphasis on R&D that allows Himalaya to produce safe, efficacious and emphasis on R&D that allows Himalaya to produce safe, efficacious and consistent remedies using ayurvedic principles.consistent remedies using ayurvedic principles.

ProductsProducts

Himalaya's products can broadly be categorized Himalaya's products can broadly be categorized into three main ranges :into three main ranges :

PharmaceuticalPharmaceutical

Personal CarePersonal Care

Animal HealthAnimal Health

SWOT ANALYSIS FOR HIMALAYASWOT ANALYSIS FOR HIMALAYAStrengthStrength

• Wide range of products-Pharmaceutical, Personal care, Animal care.Wide range of products-Pharmaceutical, Personal care, Animal care.• Strong brand image& global presence.Strong brand image& global presence.• Strong distribution channels, International consignment delivery within 48 Strong distribution channels, International consignment delivery within 48

hrs.hrs.• R&D-Regulatory certifications USFDA Quality assurance through GMP, R&D-Regulatory certifications USFDA Quality assurance through GMP,

GLP & GCPGLP & GCP• First company to produce 100% Herbal baby products.First company to produce 100% Herbal baby products.

WeaknessWeakness• Basic Image of HIMALAYA as an herbal health care company.Basic Image of HIMALAYA as an herbal health care company.• Limited no. of botanical supplier and traders.Limited no. of botanical supplier and traders.• inappropriate methods of collection and storage leading to sub optimal inappropriate methods of collection and storage leading to sub optimal

levels of active constituents .levels of active constituents .• Quality constraint Quality constraint

OpportunitiesOpportunities• Huge demand of Herbal and Ayurveda based products in International Huge demand of Herbal and Ayurveda based products in International

marketmarket• Untapped rural market.Untapped rural market.• Next to IT & Biotechnology research in medicinal plants should Next to IT & Biotechnology research in medicinal plants should

emerges as the most sustainable growth sector in the years to come.emerges as the most sustainable growth sector in the years to come.• Targeting diabetic patientTargeting diabetic patient

ThreatsThreats• Major competitors- Dabur, CavinKare, Jyothy laboratories, Paras Major competitors- Dabur, CavinKare, Jyothy laboratories, Paras

pharmaceuticals, Zandu.pharmaceuticals, Zandu.• Manufacturing costs & processing costs are high.Manufacturing costs & processing costs are high.

• Competition from synthetic brandsCompetition from synthetic brands

Future ProspectsFuture Prospects Himalaya is still an urban-centric brand and more popular in

metros and mini-metros where modern formats are established. In order to increase the reach and penetration, they need to grow their presence in general trade outlets.

METHODOLOGY IS DIVIDED IN TWO PARTS

RESEARCH TYPE Descriptive type

DATA COLLECTION Data is all secondary data and is collected from the internet.

Research MethodologyResearch Methodology

ConclusionConclusion The transformation in the practice of traditional medical systems has

resulted in a vibrant trade in medicinal plants. Rapid growth of India’s herbal industry, especially in the recent past, has caused the emergence of the large number of industrial units engaged in manufacture of herbal formulations under various streams of Indian Medical Systems as the largest consumers of herbal raw drugs in the country