my personal social (new) media learnings
DESCRIPTION
This presentation I gave at Innovdis, a company specialized in Webdesign and Internet applictaions. It focusses on my learnings about the impact of new media on my personal and business life. I borrowed some pictures, please don't sue me ;) But thank you!TRANSCRIPT
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Today is about Social, so interrupt me if you have
questions!!
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Steven Zwerink
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Steven Zwerink
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Steven Zwerink
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Steven Zwerink
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Steven Zwerink
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Steven Zwerink
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Steven Zwerink
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Steven Zwerink - THE RUNNING MARKETEER -
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Steven Zwerink - THE RUNNING MARKETEER -
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Who / What is DSM???
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Who / What is DSM???
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Unlimited.DSMover 100 years of uccessful transformations
Chemical engineering
Polymer technology
Fine chemicals
Material science
Mechanical engineering
Biotechnology
Technological competences
Life Science Products
Coal
Fertilizers
Petro-chemicals
Performance Materials
Bioterials / Biologics
1902 1930 19701950 1990 2000 2010
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What is it that I do?
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Internal Marketing Consultant
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Internal Marketing Consultant
1.000.000.000 euro from innovation
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Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
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Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
Guide to the market
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Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
Guide to the market
Team of professional marketeers
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Social Media for business (and private)My learnings so far....
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Two kinds of people:
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Two kinds of people:
Not interested
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Two kinds of people:
Not interested
Looking for help
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‘I heard you can use Twitter for your business, let’s do it...’
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‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
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‘We want to make the world a DSM community..’
‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
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‘We want to make the world a DSM community..’
‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the crowd to do it for us!’
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‘We want to make the world a DSM community..’
‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the crowd to do it for us!’
‘Let’s use the power of the
people!’
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‘We want to make the world a DSM community..’
‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the crowd to do it for us!’
‘Let’s use the power of the
people!’
‘He, let’s use Social Media!!’
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Don’t force people to get on board
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Everything is changing
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The whole world is upside down
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And just like you....
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16
...I am wondering how the way we do business and communicate is changing..
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It is a new way of doing
business for any company
anywhere!
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The new set of business rules
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The new set of business rules
New Relationship New Publicness
New Economy
New business reality
New Attitude
New SocietyNew Architecture
New Ethic
New Imperatives
New Speed
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New Attitude
“There is an inverse relation
between control and trust”
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New Attitude
Trust the
people
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New Attitude
Listen
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22
New ethic Make mistakes well
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New ethic
Live is a Beta
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New ethic
Be transparent
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New imperatives
Get out of the way!!
http://www.slideshare.net/szwerink/what-would-google-do-book-summary
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Find ways to ignite conversation
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Make sure your content is sharable
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Reach out to your followers
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Become part of the conversation
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Start young
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Listening helps
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Extend your reach beyond the web
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This is HARD WORK
But it will get easier…
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‘legacy is greater than currency...’Gary Vaynerchuk, @Garyvee
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The curious case of E-850
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Follow me on twitter: @szwerinkwww.linkedin.com/stevenzwerink
www.stevenzwerink.nl
Thank you and Good Luck!