””My own My own experiences in the experiences in the 1970s from 1970s from marketing & sales, marketing & sales, and my first contact and my first contact in 1978 with in 1978 with computer supported computer supported marketing, gave me marketing, gave me the idea – the idea – The Dialogue The Dialogue ApproachApproach”.”. Lars-Olof Landin, Lars-Olof Landin,

EBCEBC BSc Business BSc Business Administration Administration Senior Dialogue Senior Dialogue ConsultantConsultant

© EBC Efficient Business Communication

The Dialouge LoopThe Dialouge Loop

EBC Dialogue ApproachEBC Efficient Business Communication

1. OUT-formation1. OUT-formation

2.2. IN-formation IN-formation3. Abili3. Ability toty totake care of Responsetake care of Response(Responsibility)(Responsibility)

”Ability to take care of response” = RESPONSIBILITY

EBC Dialogue ApproachEBC Efficient Business Communication

4. Confirmation4. Confirmation

5.5. Confidence Confidence 6. K6. Knownowledgeledge

EBC Dialogue ApproachEBC Efficient Business Communication

7. Continuity7. Continuity

9. Loya9. Loyaltylty 8.8. Commitment Commitment

EBC Dialogue ApproachEBC Efficient Business Communication

1452 - 1519

The pardigm shift of our time

The Titanic syndrome

”More than ever there is a need for Dialogue so we can cross fertilize the arts, metaphilosophy with the economical and technical sciences to create a new art of business.” Professor Ingeman Arbnor

”Already the Scoreboard 2001 report – Towards a Knowledgebased Economy – showed that countries with

knowledgebased industries are the winners. The challenge for Sweden is to accelerate our global top

position in the intellectual capital.”

Leif Edvinsson, the first professor in Intellectual Capital

People with primary needs fulfilled do not work to buy products. They want experiences that meet their wishes and dreams. You therefore have to translate knowledge and service into experiences to win the

new individuals!

Richard Normann, professor and creator of Service Management

Warning signals – 1) unemployment 2) higher and higher wellfare costs 3) young people and immigrants unemployed

4) and other globalisation disadvantages.

Question? Are there other models for leadership and/or management or other cultures that stimulate creativity,

innovation and creation of value better than the existing model and culture?

Sweden

- My bird imitations could save your circus, said the female artist to a circus director. He was almost broke and could use a new artist.

- I´m not interested, he said. There are thousands of people that could sound and sing like birds. I´m really not interested.

- But.................

- No thank you, out!

- Blame yourself, said the artist and flew out of the window......

- No, we cannot give you wings.But we can help you think in

new ways and make ideas fly!

Our relationsOur relationsThe inside worldThe inside world

The outside WorldThe outside World

The intellectual mechanism

Intelligence IQ

EmotionEQ

FANTACYFQ

Fantasy makes us see ”possibility roomsFantasy makes us see ”possibility rooms””

Our fantacy allows us to travel in all dimensions. Our fantacy allows us to travel in all dimensions. And this makes us able to discover what really was – the past – And this makes us able to discover what really was – the past –

and what might be – the future!and what might be – the future!

CultureCulture

NatureNature

How we harmonise with nature is illustrated by this Reflector. How we harmonise with nature is illustrated by this Reflector. Our inside reflects the outside - and vice versa!Our inside reflects the outside - and vice versa!

Reflection create Reflection create points of dialoguepoints of dialogue

CultureCulture

NatureNature

Processes are communicated with Dialogue. Processes are communicated with Dialogue. An intellectual process always starts with ”Why?”An intellectual process always starts with ”Why?”

Identified individuals – or groups of individuals – Identified individuals – or groups of individuals – create communities (= processors).create communities (= processors).

CultureCulture

NatureNature

The Reflector as a Dialogue tool. The processor works inside out. The Reflector as a Dialogue tool. The processor works inside out. The The other way around it becomes a Derivator, which brings us back to the origin.other way around it becomes a Derivator, which brings us back to the origin.

CultureCulture

NatureNature

VISIONVISION

ECOLOGYECOLOGY

ECONOMYECONOMY

Products & Products & ServicesServices

Values & rulesValues & rules THE LAW THE LAW

The human process in summaryThe human process in summary

EcologisticsEcologistics

Market Market DIALOGUEDIALOGUE

Through wordsThrough words DIALOGUEDIALOGUE

Don´t start with your own business

To see the ”possibility rooms”To see the ”possibility rooms”- the new communities

The challenge is to discover ”the possibility rooms” and fill them...

Start with people, and their Start with people, and their wishes and dreams.wishes and dreams.

CrossSensorCrossSensor

Our perception model shows how human Our perception model shows how human enthusiasm, curiousity and desire co-operate.enthusiasm, curiousity and desire co-operate.

THE INDIVIDUAL

Strengthening via senses Prolongment via senses

CrossSensor in practice

IN RELATION

HEALTH

IDENTITY

INTEGRITY

INFLUENCE

EQUALITY

CONSIDERATION

EMPHATY

PASSION

EXPERIENCE

ENGAGEMENT

Optical, mechanical,

thermical and chemical.

Optical, mechanical,

thermical and chemical.

Possibiliy room from our sensesHERARING

ENGAGEMENT

PASSION

EXPERIENCE

INFLUENCE

EQUALITY

INTEGRITY

IDENTITY

HEALTH

Resource- and

Resource- and

value studies

value studies

A

B

C

D

E6 Consideration7 Emphaty8 Engagement9 Passion10 Experience

5 Influence4 Equality3 Integrity2 Identity1 Health

Identification and

Identification and

classification of

classification of

new opportunities

new opportunities

CREAPRENEUR• Interprete and spread ”the new knowledge” that can save

mankind• Bring awareness of the mental and intellectual crisis of Europe• Organize “change-of-mind” meetings and conferences• Initiate and realize projects together with companies and regions