My own brand--Eve By Joyce Wang

The idea…

Goals

Create my own brand ⏎ Create my own style Start an online store Write a business plan

Process—create my own brand

• Name of the brand Slogan: Do you want to have your own personal style of

accessories? Eve will satisfy you forEVEr.

• Logo /character

• Customers

• Products

Goals

Create my own brand Create my own style ⏎ Start an online store Write a business plan

Process—create my own style

• Use of Colors

• Inspiration

• Use of materials

• Photoshop

Goals

Create my own brand Create my own style Start an online store ⏎ Write a business plan

Process—start an online store

• iWeb: make a website

• Dreamweaver: cart

• Price

Goals

Create my own brand Create my own style Start an online store Write a business plan ⏎

Process—write a business plan

• Market analysis

• Strategy and implementation

• Web plan

• Financial analysis

Goals

Create my own brand Create my own style Start an online store Write a business plan

Challenges

• Keep the style same

• Make the logo and character effective

• Technology

• Make the business realistic

Skills and knowledge

• iWeb: make a website • Dreamweaver: shopping cart • How to write a business plan • Come up with new ideas of design

Future…

Conclusion

• I learned how hard to start a real business. • I learned how hard to be a designer.

I really enjoyed the whole process.

Thank you!!!

Questions??