my neighbor 2003
DESCRIPTION
If the office is no longer “the office”you can literally recruit any agent who is not homelessGood agents all over your state are already working from homeThey know real estate and need very little supportThey don’t know how to market themselvesThey are happy to pay someone who doesYou can literally recruit hundreds of agents once you put a 21st century management system in placeTRANSCRIPT
TYPEWRITER COMPANIES
PAY TELEPHONES
TRAVEL AGENCIES
PROPERTY/CASUALTY INSURANCE AGENTS
GAS STATION ATTENDANTS
TRADITIONAL STOCK BROKERS
We help companies make the changes they have to make
The World’s Leading Real Estate Advertising Agency &townsend
tomlin nicks wells
ADVERTISING, INC.
Our website is a powerful creative library for agents and companies
We publish the largest on-line magazine in real estate, 270,000 readers each month
More than 10,000of our advertisements
appear each month
10% of all listings in the U.S. are taken
using our strategies
39 of the top 100 agents in the U.S.
now use our services
More than 1,000 top companies use our
programs
&townsend
tomlin nicks wells
ADVERTISING, INC.The World’s Leading Real Estate Advertising Agency
Featured In
The Wall Street Journal
The Seattle Times
Real Estate Today
LORE Magazine
Advertising Age
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
For most agents a real estate office is not a building anymore
Nor is there is just one kind of real estate agent anymore
The solutions to the retention/recruiting dilemma begins by understanding an irrefutable cultural fact of life about this industry
X
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
When you look at things from the agent’s point of view…
“I’m not making money. I have bills I have to pay. Everything I am hearing says investing more money in my real estate career is stupid.”
I have to get out.
I have to quit spending so much money.
If I stay, I have to change.
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
“If so many of our agents are failing, and so many are quitting, does my company really have the answer?”
Maybe I should quit too.
But, I like the freedom selling real estate has always given me.
I don’t know what to do!
If your agents feel this way,most agents feel this way.
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
Some fairly easy conclusions to reach
1.Agents don’t want to leave real estate
2.Agent’s can not spend money they don’t have
3. Agent’s want alternatives
4.Agent’s do things their way
5.There is more opportunity than ever before if you have real solutions!
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
Our conclusions
1.Let people do what THEY want to do, not what YOU think they should do (you will not win this battle)
2.You have to offer something TRULY DIFFERENT
3.It has to work for THEM, if it’s going to work for YOU
4.If they want to work from home, help them do it right!
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
Our strategy is new, and new is important
1.80% Internet functioned l 20% Positioned Recruiting
2. Offer a NEW option that fits today’s agents… their fears, their problems, their likes, and their rationalizations
3.Introduce it over the internet (a risk-free environment)
4. Position it in an authentic and compatible way, letting them choose what they want to do
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
STEP ONE
Outbound Email Recruitingthat will impact every agent
in your market on a regular basis
You email it to all agents
Email a NEW message to every agent in your
community once a month
This is called a “CLICK CARD”
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
STEP TWO
80% - 85% will CLICK BACK to your recruiting website
Some will respond today Some will respond next time
Some will respond weeks later and some will never respond
Agents click to your landing page site
80-85% of all agents in your community see a fabulous NEW concept of yours without anyone making a phone call
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
STEP THREE
Those that are interested will come intothe office (not a lunch appointment)
You offer them the choices THEY want
You will present them with a menu ofPersonal Business Models
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
STEP FOUR
You have to offer them what they want,not what you want them to have.
You have to show them how it will work.
You have to give them something to support it.
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
Three Choices•New Agent Model•Traditional Agent Model•My Neighbor Model
Many will choose the My Neighbor Model
Some intending to, will choose a Traditional Model The My Neighbor Model needs
to work, we do that through strong neighbor-oriented tools
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
THE POINT IS…
When you give people more choices, you’ll have more people making them
When you give people what THEY want, rather than what YOU want them to have, they’ll buy in
MANAGING CHAOS
Quit trying to make people fit into your box
THE LEAST STRESSFUL WAY OF APPROACHING REAL ESTATE
Personal Business Model Menu
Outbound E-Postcards My Neighbor Recruiting Website
My Neighbor Personal Branding Tools
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
My Neighbor™Agent Marketing Software
Over 150 Ad Agency stunning marketing pieces to support the program
Fliers l Postcards l HangersAd Layouts l BrochuresFeature Fliers l Press Releases
Audio and Video TrainingTomlin/Nick On-Line Services
$595.00 To Participate$395.00 For Seniors (over 60)$45.00 a month to Tomlin/NicksWhatever split you negotiate
They move in and out of programs as they decide they can or want to.
They stay with your companyThey come to your companyThey work from home
Wide Area Potential
&townsend
tomlin nicks wells
ADVERTISING, INC.
&townsend
tomlin nicks wells
ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency
If the office is no longer “the office”you can literally recruit any agent who is not homeless
Good agents all over your state are already working from home
They know real estate and need very little support
They don’t know how to market themselves
They are happy to pay someone who does
You can literally recruit hundreds of agents once you put a 21st century management system in place
LICENSE AGREEMENT
36 Month Agreement (Renewable at your option)
Exclusive Rights In Your Market
Customized Recruiting Website (Up in 72-hours)
All Agent Collateral Marketing Tools & Materials
Custom Personal Business Model Menu
Robust Support and Assistance
Exclusive Rights to our other products
Annual Program Upgrades
The World’s Leading Real Estate Advertising Agency
&townsend
tomlin nicks wells
ADVERTISING, INC.
LICENSE FEE
BASED ON YOUR POPULATION$ 6,250.00………………………… 0 – 10,000$ 12,500.00 ……………………..10,000 – 25,000$ 18,500.00 …………….….…. 25,000 – 100,000$ 24,500.00 …………………. 100,000 – 250,000
$45.00 Per Month Per My Neighbor AgentYou provide a central check due 10th of each month
Over 250,000 Population by Quote
Website changes/modifications $175.00 per hour
Existing Tomlin/Nicks Client Companies receive a 50% discount on this program
You keep the $595.00/$395.00 Annual FeeYou negotiate all commission splits
Thank you so much for your time today.
The World’s Leading Real Estate Advertising Agency
&townsend
tomlin nicks wells
ADVERTISING, INC.