My Magazine Proposal

“BM”

BM• BM stands for Big

Music

• It will cover genres like Indie and Alternative

• Feature articles with local artists

Indie and Alternative

• In my opinion Indie and Alternative are two of the most popular genres in Britain

• They are very popular, and growing

• Should appeal to a lot of teenagers and students

Audience

• My target audience would be teenagers and students

• Socio group BCDE

Tagline

• Big Music - Best Music

Reader profile• He is a male, 15-21. He lives in a town or city and is still in

some form of education. He enjoys going out and listening to music with friends at concerts, bars etc. He takes an interest in the world around him including news, women and friends. He is currently employed part time, maybe by Sainsbury’s, Tesco’s, B&Q or other big chain stores. He always goes on about not being mainstream and not following the crowd. He goes to festivals every year like Reading, Glastonbury and Womad. He likes to relax with music and he is one of those people with a unique I-Pod. Basically an Indie.

Ideas for front cover

Ideas for article

• Band interview

• Concert information

• Music News

Brand Identity

• My logo will be very noticeable on the shelf so that it is easy to remember

• This will boost sales and recognition

• It should give me regular buyers too

USP• The unique selling point will be that it is made for

students, by a student

• Too often music magazines are made by people in their 40’s and not up to date or realist

• By being made by a teenager, it should be more realist and easier to sell

• Teenagers and students will hopefully relate to the writer as they are the same age and make them want to read the magazine again