Steve Harding, traveler enthusiast amazing uncle, supportive friend, sportsman,

SENS Fan, cultured, outgoing, dog owner, optimistic, PB lover…

A deeper more clearer understanding of where my professional life has taken me

PARTNERSHIPDEVELOPMENTOfficialFitnessPartner-SponsorshipReviewLocations–Orleans,Trainyards,Kanata,BarrhavenObjectives;• increasebrandawarenessinformingthemarketoftheirarrival• LeveragetheOttawaSenatorsLogo&Markstoenhancetheirothermarketingassetsandresonatemore

withthecommunitythroughthisofficialstatusDemographicVaried-21-65-Male/WomenMediaBuy#1–LEDRotationalRinkboard

• ThetotalaudienceviewinggamesoriginatingfromCanadianTireCentreduringthe2014-2015regularseasonwasover20million

• AMA 154,000 • Eventhoughthisisconsideredanationaladvertisingasset,80%ofsenatorsTVaudienceisrepresented

bytheOttawaMarket,thereforetheclientwishedtoreachasmanyeyeballsaspossiblelocally.

(Rotatesthroughupto10partners)PurchasedClientsbrandvisibleminimumof14minutesinlengtheverysinglegameoverthecourseofaregularseason44homegames.Rotatesthrough10otherpartners

THEPOWEROFTSNandRDS:• TSNandRDS:14.5millionsportsviewersweekly-byfarthe#1sportsANDspecialtychannelinthe

country(for20consecutiveyears!)• MorethandoublethenumberofCanadiansnamedTSNasthenetworkwiththebestsportsprogramming,

thanSportsnet• Largersubscriberbase,distributionandpenetrationthantheircompetitors

MediaBuy#2-LEDDOMINATION

• CanadianTireCentrehas5LEDringsinthebuilding.

• Topandbottomofthescoreclock,surroundingtheentire100levelfasciaandatbothendsofthe200levelfascia

• Alladvertisingonthissystemrunsina'fulldomination'mode-enablingyourcompany'sbrand/colour/messagetodominateintheeyesofthefan

Purchased4x30secondmessages/game22games/FullSeason

MediaBuy#3–RotationalBenchPanels

• 67feetofcontinuousbacklitsignagethatrunsbehindbothplayers'benches,lockerroomentrancesandoverthezamboniexit• Thissignagerotateswitheverystoppageinplayandalllocationsappearsimultaneously• Thebenchsignageshouldbedesignedwithtelevisionclose-upsinmindastheyoftenappearinTVshotsofthebench(smalllogomultiplesworkbesthere)

• BenchadvertisingdeliversexposuretomajormarketsinbothCanadaandtheUnitedStatesviatelevisionbroadcasts.

Purchased7Panels-TeamBench/Zamboni/PlayerEntranceRotatesthroughupto15partnersRotationalshareoverthefullgameMediaBuy#4–OfficialUseofSenatorsMark&Logo’s

• Advertiserhastherighttouseaco-brandedlogotopromoteit’saffiliationwiththehockeyclub• LeveragestheadvertisersbrandwiththatoftheOttawaSenators• Abilitytousethislogoinallmarketingcollateraltoenhancecurrentmarketingstrategy

SponsorshipReview-OfficialFurniturePartnerLocations–Orleans,Trainyards,Nepean,Kanata,BarrhavenObjectives;• increasetraffictoalllocations• increasebrandawareness• LeveragetheOttawaSenatorsLogo&Markstoenhancetheirothermarketingassetsandresonatemore

withthecommunitythroughthisofficialstatus

Demographic35-54PrimarilyWomenMediaBuy#1–OfficialUseofSenatorsMark&Logo’s

• Advertiserhastherighttouseaco-brandedlogotopromoteit’saffiliationwiththehockeyclub• LeveragestheadvertisersbrandwiththatoftheOttawaSenators• Abilitytousethislogoinallmarketingcollateraltoenhancecurrentmarketingstrategy

MediaBuy#2–LEDRotationalRinkboard

• ThetotalaudienceviewinggamesoriginatingfromCanadianTireCentreduringthe2014-2015regularseasonwasover20million

• AMA 154,000 • Eventhoughthisisconsideredanationaladvertisingasset,OttawaMarketrepresents80%ofsenators

TVaudience

(Rotatesthroughupto10partners)PurchasedClientsbrandvisibleminimumof14minutesinlengtheverysinglegameoverthecourseofaregularseason44homegames.Rotatesthrough10otherpartners

THEPOWEROFTSNandRDS:• TSNandRDS:14.5millionsportsviewersweekly-byfarthe#1sportsANDspecialtychannelinthe

country(for20consecutiveyears!)• MorethandoublethenumberofCanadiansnamedTSNasthenetworkwiththebestsportsprogramming,

thanSportsnet• Largersubscriberbase,distributionandpenetrationthantheircompetitors

MediaBuy#3-CANADIANTIRECENTREVISION(CTCV)

Withmorethan700HDscreensstrategicallylocatedthroughoutthearenas,yourbrandwillengagesportsandeventpatronsalikeCanadianTireCentreVisionallowsyoutocreatemomentsofbranddominanceandhighvisibilitytogeneratestrongawarenessandlastingimpressions.LeveragingthisdigitaltechnologyatCanadianTireCentrealsoenablesyourcompanytocreateinnovativeanddynamicvisuals(static,flashandvideoformatsaresupported)tofurtherauthenticateyourbrandandmaximizeyourbrandplacements

Purchased4minutes(16,15secondmessages)onthe100LConcourse,suitesandPrivateClubs44games/FullSeason

MediaBuy#4-LEDDOMINATION

• CanadianTireCentrehas5LEDringsinthebuilding.

• Topandbottomofthescoreclock,surroundingtheentire100levelfasciaandatbothendsofthe200levelfascia

• Alladvertisingonthissystemrunsina'fulldomination'mode-enablingyourcompany'sbrand/colour/messagetodominateintheeyesofthefan

Purchased4x30secondmessages/game22games/HalfSeason

MediaBuy#5–SocialMediaCampaign• Customizedcampaignsmutuallyagreedupontailoredtothe

client.Couldincludecontestandpromotions,orassistinginsaleseffortsmaintainingalevelofconsistencywithorganicSENScontent.

• Reachingover40,000fanspertweet/postPurchased

• 3postsonFacebookand3tweetsonTwitterperweek.• Socialhandleincludedonsocialmediapushesthrough

FacebookandTwitter.• Linksmaybeincludedtodrivetrafficwhennecessary

PROGRAMING OLYMPICPROJECTSAthleteMusicRequestSurveyProgram

• Musicinsideacompetitionvenueisnotonlyforthespectatorsbutalsofortheathletes.Ourteamwantedtocreate a great atmosphere for the athletes also and therefore I built amusic request survey to get into thewarm-up.IcontactedallrespectedOlympicCommitteesandtheyconnectedwiththeirathletestofilloutthesurveyonline.Outof2,600athleteswehadover500surveyscompleted.

OlympicVenueCelebrityGreetingProgram

• Themissionstatementofmyteamwasto“educate,entertain,inspireandengagespectatorsatthecompetitionvenue”.Wedecidedtocreateaprogramwastocreateadditionalatmosphereforthespectatorsastheyenterintothevenue.Iwasresponsibleforconnectingtoavarietyof“celebrities”suchformerOlympians,musicians,actorsandotherpublicfigures.Iwasabletosecurecelebritiessuchas;ElizabethManley,AntonApolloOhno,CharlesHamelin,BrettButt,DaveGrohl,WayneGretzky,WalterGretzkyandmanymore.Iwasabletosecureover100celebritygreetingsandwasanextremelysuccessfulandfunprogram.

THENIKETESTDRIVEIwasaskedtobeapartofaconsultingteamwiththeNikeTestDriveProgramduringaFour-dayweekendinHuntsville,Ontario@ Deerhurst Resort. Our objective was to turn a 1980’s Ski Lodge at the top of the hill, into a 2006 NIKERUNNINGLOUNGE. Overthenext72hours,this lodgehadnewflooring,newwalls,Nikebrandeddecalsthroughout,withaworkoutareaforathletes,arehabilitationareaandanutritionzone.Thiswasalotofhardworkbutalotoffunas well, as we presented its look and feel to the Nike executives for final approval prior to their official launch thesummerof2006

Suggestedtoconvertameetingroom(previewcentrebygate2)andYspaceintoadaycareongamenights.Thiswouldhelpprovideasolutiontothosewhousefamilyresponsibilitiesasareasontheycan'tattend.Wouldhelpincreasethefemaledemographicwhomayalsobethedecisionmakeranddrivesmoreticketsales.E.g.Fitnessfacilitiescurrentlyapplythistosuccessandhaveincreasedmemberships.

Convertasuiteintoaspa,whichprovidesaestheticservicesand5/10minutemassages.Havethesuitesponsoredbyaspathatwouldprovidetheirstafforhavealocaltradesschoolprovidestudentswhoareinneedofaccumulatingco-ophours.Thiswaythereisnolabourcost.

ESCAPECANADIANTIRECENTRE

Escaperoomsarethenewcrazethesedays.Iapproached“EscapeManor”withtheideaofcreatingan“escapetheCTC”opportunityandIamcurrentlybrainstormingafewideaswiththem.Premiseistoconvertacouplesuitesintoescaperoomsforacouplegamenights,duringa12-minuteintermission.Livevideotobetakenfromthesuiteandshownonthevideoboard.Theycurrentlyhave“escapethediefenbunker”and“escapethemuseumofnature”.Therewouldbegreatpublicityallaroundwithacreativelocalbusiness.TheCTCis20yearsoldbutcreativeideasstillexist.

Behindthescenetours@CTC(runduringthewinterwhentheteamisontheroadandinthesummer.Postsociallyandpromoteguidedtoursandcharge$10perperson.Ifmarketedright,thereisdefinitelyamarketforthis.Helpspromotethebrandandislowcost.(Dallascowboysdothisextremelywellandyoucanthrowafootballonthefieldaswell)

QUATCHIBLIMP@CANADAHOCKEYPLACE(OLYMPICICEHOCKEYVENUE)

IdeawastocreateaflyingblimpthatlookedliketheOlympicMascot.Theblimpwouldhavebeendesignedtoflyaroundtheinsideofthearenadroppingoffprizingduringintermissionstoluckyfans.Iwasinvolvedinthecreativeprocess,researchingandsourcingitsbuild.*wasnotcarriedoutasitdidnotfallwithinallocatedbudget