7PRINCIPLES FOR

PRESENTATIONS

by Alexei Kapterev

Here are some principles that I follow

In my work as a consultant and coach

They are not “effective”, “successful”or “right”

This is just something I believe in

Yes, they come from years of experience

But also from some books I’ve read as a child

So without further ado, principle # 1 is...

WHATis far more important than how

Presentations are not about acting

Rather, they are about being authentic

Why most coaches work on body language?

Because it’s difficult to work on content

But content is far more important

When speaker is comfortable with the content

Body language just comes naturally

communication

peer-to-peer

Presentations are not about manipulating

Other people into doing stuff for you

Rather, they are about communication

Same root as community, yes

They are about sharing ideas

They are about giving your audience a choice

And making clear what your position is

PLEASE INTERRUPT ME

Presentations are conversations

Conversations are unpredictable

So heavily scripted presentations will suck

(About 99% of the time)

Are you still with me? I need your feedback.

Feedback comes from laughter and applause but also from facial expressions and questions

We have to ask for it, notice it and react to it

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Let’s make the small print

BIG

If I cannot fix it I will feature it

But I will not hide it, because

The audience will discover it sooner or later

They’ll get upset and I’ll lose their trust

Also I need that problematic part

To make my story work (no problem — no story!)

Strengths and weaknesses ARE the same thing

YOUARETHE

HERO

In a presentation it’s ok to talk about yourself

A LOT

Not because you’re awesome, but because

Best talks come from experience

It’s not about showing off or bragging

It’s about revealing yourself

Being transparent and honest

My target

audience is simply

“humans”

Target audience” is an abstraction

So talking to “target audience” is pointless

Of course trying to please everyone

Is equally pointless, but the trouble is

With the word “please”

Rather than “pleasing” we should create

An emotional connection with other humans

“

TECHNOLOGYMATTERS

Speakers can accomplish a lot more by using:

Slide-ware / Clicker / Microphone

Lots of people are scared of technology

Because it feels like surrendering your control

To something that never quite works

But learning to handle those devices

Makes them work so much better

If these principles resonate with you, there’s a chance you’ll like the book !

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