mwsu admissions page - usability testing methods & results

34
MWSU ADMISSIONS WEBPAGE Nelson (Team Lead) Hicks Khalandi Madannagari

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Page 1: MWSU Admissions Page - Usability Testing Methods & Results

MWSU ADMISSIONS WEBPAGE

Nelson (Team Lead)

Hicks

Khalandi

Madannagari

Page 2: MWSU Admissions Page - Usability Testing Methods & Results

AGENDA

1. Primary Question

a. Developer Needs

2. Testing Methods

a. Tasks

b. Laboratory Testing

c. Guerrilla Testing

3. Results

4. Strengths & Opportunities

5. Conclusion

Page 3: MWSU Admissions Page - Usability Testing Methods & Results

PRIMARY QUESTION What are we looking to find out?

Page 4: MWSU Admissions Page - Usability Testing Methods & Results

DEVELOPER NEEDS

1. We want people to easily find the “Apply” page.

2. We want people to easily find the "Join our Mailing List" button.

3. Can students find information regarding their particular student type?  

4. Are students able to easily schedule a campus visit appointment?

5. Can students easily find the Majors/Minors section of our Admissions website? 

6. Is the scholarships and tuition pages of the admissions page easily navigable?

Hicks Khalandi Madannagari Nelson

Primary Question

Page 5: MWSU Admissions Page - Usability Testing Methods & Results

PRIMARY QUESTION

Is the Admissions page user-friendly?

Are users finding the information they're looking for?

Hicks Khalandi Madannagari Nelson

Primary Question

Page 6: MWSU Admissions Page - Usability Testing Methods & Results

TESTING METHODSTasks

Laboratory Testing

Guerrilla Testing

Page 7: MWSU Admissions Page - Usability Testing Methods & Results

METHODS

Laboratory Setting

• Formal usability testing

• Conducted on campus

• Recruited 5 MWSU undergraduate students

• Signed consent form

• Think-aloud method

• Completed 7 tasks per participant

• Recorded sessions using Camtasia

Guerrilla Style

• Less formal usability testing

• Conducted at Lafayette High School

• Recruited 5 high school seniors

• Signed consent form

• Think-aloud method

• Completed 7 tasks per participant

• Recorded sessions using MoraeTesting Methods

Page 8: MWSU Admissions Page - Usability Testing Methods & Results
Page 9: MWSU Admissions Page - Usability Testing Methods & Results

MEASURES COLLECTED

1. Effectiveness

2. Efficiency

3. Error

4. Task completion rate

5. Satisfaction

Testing Methods

Page 10: MWSU Admissions Page - Usability Testing Methods & Results

RESULTS

Click icon to add picture

Page 11: MWSU Admissions Page - Usability Testing Methods & Results

EFFICIENCYTIME ON TASK

Results

Apply

Mai

ling

Tran

sfer

Step

s to

Enr

oll

Appoi

ntm

ent

Nursin

g

Scho

lars

hip

0

20

40

60

80

100

120

140

160

LabGuerrilla

Tim

e o

n T

ask

(se

c)

Page 12: MWSU Admissions Page - Usability Testing Methods & Results

EFFECTIVENESSNUMBER OF CLICKS

Results

Apply

Mai

ling

Tran

sfer

Step

s to

Enr

oll

Appoi

ntm

ent

Nursin

g

Scho

lars

hip

0

2

4

6

8

10

12

14

LabGuerrilla

Nu

mb

er

of

Cli

ck

s

Page 13: MWSU Admissions Page - Usability Testing Methods & Results

ERRORS

Results

Apply

Mai

ling

Tran

sfer

Step

s to

Enr

oll

Appoi

ntm

ent

Nursin

g

Scho

lars

hip

0

1

2

3

4

5

6

7

LabGuerrilla

Ave

rag

e E

rro

r

Page 14: MWSU Admissions Page - Usability Testing Methods & Results

COMPLETION RATE

Apply Mailing Transfer Steps to Enroll

Appointment Nursing Scholarship0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

LabGuerrilla

Co

mp

leti

on

Ra

te (

%)

Results

Page 15: MWSU Admissions Page - Usability Testing Methods & Results

SATISFACTION

Ease of Completion Time Support Info5

5.2

5.4

5.6

5.8

6

6.2

6.4

6.6

LabGuerrilla

Ave

rag

e S

ati

sfa

cti

on

Results

Page 16: MWSU Admissions Page - Usability Testing Methods & Results

MOST DIFFICULT/FRUSTRATING

Results

Apply

Mai

ling

Tran

sfer

Step

s to

Enr

oll

Appoi

ntm

ent

Nursin

g

Scho

lars

hip

0

2

4

6

8

10

12

14

16

Most FrustratingMost Difficult

Page 17: MWSU Admissions Page - Usability Testing Methods & Results

LEAST DIFFICULT/FRUSTRATING

Results

Apply

Mai

ling

Tran

sfer

Step

s to

Enr

oll

Appoi

ntm

ent

Nursin

g

Scho

lars

hip

0

2

4

6

8

10

12

14

16

Least FrustratingLeast Difficult

Page 18: MWSU Admissions Page - Usability Testing Methods & Results

FUNCTION AS EXPECTED?

Results

YES NO

Page 19: MWSU Admissions Page - Usability Testing Methods & Results

STRENGTHS & OPPORTUNITIES

Page 20: MWSU Admissions Page - Usability Testing Methods & Results

USABILITY SCORE

Strengths & Opportunities

Clicks TimeIncomplete

RateErrors

Usability Score

Page 21: MWSU Admissions Page - Usability Testing Methods & Results

USABILITY SCORES

Strengths & Opportunities

Apply

Mai

ling

Tran

sfer

Step

s to

Enr

oll

Appoi

ntm

ent

Nursin

g

Scho

lars

hip

0

20

40

60

80

100

120

140

160

63.2

100

73.4

150

71.2

139.4

42.447.2

102.6

50.8

139.2

88.4

68.8

53 LabGuerrilla

Usa

bil

ity S

co

re

Page 22: MWSU Admissions Page - Usability Testing Methods & Results

Apply Mailing Transfer Steps to Enroll

Appointment Nursing Scholarship0

20

40

60

80

100

120

140

160

55.7

101.8

62.6

146.6

79.8

104.1

47.7

Usa

bil

ity S

co

re

Strengths & Opportunities

COMBINED USABILITY SCORE

Page 23: MWSU Admissions Page - Usability Testing Methods & Results

COMBINED USABILITY SCORESTRENGTHS

Apply Mailing Transfer Steps to Enroll

Appointment Nursing Scholarship0

20

40

60

80

100

120

140

160

55.7

101.8

62.6

146.6

79.8

104.1

47.7

Usa

bil

ity S

co

re

Strengths & Opportunities

Page 24: MWSU Admissions Page - Usability Testing Methods & Results

COMBINED USABILITY SCOREOPPORTUNITIES

Apply Mailing Transfer Steps to Enroll

Appointment Nursing Scholarship0

20

40

60

80

100

120

140

160

55.7

101.8

62.6

146.6

79.8

104.1

47.7

Usa

bil

ity S

co

re

Strengths & Opportunities

Page 25: MWSU Admissions Page - Usability Testing Methods & Results

COMBINED USABILITY SCOREOPPORTUNITIES

Apply Mailing Transfer Steps to Enroll

Appointment Nursing Scholarship0

20

40

60

80

100

120

140

160

55.7

101.8

62.6

146.6

79.8

104.1

47.7

Usa

bil

ity S

co

re

Strengths & Opportunities

Page 26: MWSU Admissions Page - Usability Testing Methods & Results

CONCLUSION

Page 27: MWSU Admissions Page - Usability Testing Methods & Results

CONCLUSION

• Users were satisfied with the Admissions site overall

• Majority of users were able to complete all tasks

• Main issue we found – Task 4 (Find the steps to enroll)

• Did the site function as expected?

• “No because other colleges have a better layout to find direct access to the necessary

page.”

• “I feel the program could be better, but as a senior I find it the easiest to guide through,

compared to other college websites. I would improve the 'profile' pages and the

'apply/enroll' pages”Conclusion

Page 28: MWSU Admissions Page - Usability Testing Methods & Results

TASK 4

Find the steps to enroll at MWSU

Page 29: MWSU Admissions Page - Usability Testing Methods & Results
Page 30: MWSU Admissions Page - Usability Testing Methods & Results

TASK 2

How would you get admissions information about MWSU sent to you?

Page 31: MWSU Admissions Page - Usability Testing Methods & Results
Page 32: MWSU Admissions Page - Usability Testing Methods & Results

LESSONS LEARNED

• Organization pays off

• Communication

• Better formatting our questionnaires

• High schools offer a great source of users

Conclusion

Page 33: MWSU Admissions Page - Usability Testing Methods & Results

QUESTIONS Don’t be shy!

Page 34: MWSU Admissions Page - Usability Testing Methods & Results

TASKS

1. As a high school student, where would you go to apply to MWSU?

2. How would you get admissions information about MWSU sent to you?

3. Where would you go to find admissions information about transferring to MWSU?

4. Find the steps to enroll at MWSU.

5. Schedule an appointment with the admissions office for November 13th at

1:30pm.

6. Where would you go to find information about majoring in nursing?

7. Where would you go to find information about scholarships for transfer students?Testing Methods