mwg go mobile - inan aras (google)
TRANSCRIPT
![Page 1: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/1.jpg)
Google Confidential and Proprietary
Time for Mobile is now!
Inan ArasIndustry Manager Mobile
![Page 2: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/2.jpg)
Google Confidential and Proprietary
Human?
![Page 3: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/3.jpg)
Google Confidential and Proprietary
Check this out!
![Page 4: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/4.jpg)
Google Confidential and Proprietary
Mobile Ad Formats: Search – New UI
![Page 5: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/5.jpg)
Google Confidential and Proprietary
4
Mobile Ad Formats: Search (video)
5
Hyperlocal
2Site-Links
3
1Click-to-call
Click-to-download
![Page 6: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/6.jpg)
Google Confidential and Proprietary
Mobile Ad Formats: Search – Location Extensions
Location Extensions with Multiple Addresses on GMM
![Page 7: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/7.jpg)
Google Confidential and Proprietary
Mobile Ad Formats: Search - Product Extensions
![Page 8: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/8.jpg)
Google Confidential and Proprietary
8
Display Ads Video Display Ads
Audio
Canvas
Video
Web
iTunes
Maps
App Store
Call
Social Media
Multi-PanelScrolling Canvas
Interactive Video Animated GIF
Expandable8
Mobile Ad Formats: Display – AdMob (video)
![Page 9: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/9.jpg)
Google Confidential and Proprietary
![Page 10: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/10.jpg)
Google Confidential and Proprietary
Relevant?
![Page 11: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/11.jpg)
Google Confidential and Proprietary
Mobile Internet is growing faster than Desktop Internet did in the beginning
2009*2001 2003 20072008
Quelle: adapted from Ovum Estimates, Morgan Stanley Research 2009, *Forecast
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000Desktop Internet
Mobiles Internet
2002 2004 2005 200620002009 2011* 2013*2012*2010*
GAP 8 Years
Dat
en
verk
eh
r T
B/M
on
at
In the next years there will be more Users using the internet via mobile devices than via desktop PCs.
Usage
![Page 12: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/12.jpg)
Google Confidential and Proprietary
10%12
![Page 13: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/13.jpg)
Google Confidential and Proprietary
Video Tesco & AXA
![Page 14: MWG Go Mobile - Inan Aras (Google)](https://reader035.vdocuments.site/reader035/viewer/2022081504/556aea38d8b42a86218b4c95/html5/thumbnails/14.jpg)
Google Confidential and Proprietary
14
But businesses are not keeping up with demand