mwc 2015 news review - fetch · he believes it is regular network carrier technology that will help...
TRANSCRIPT
MWC 2015
News Review
Strategy & Innovation
March 2015
2
Mobile devices
Item two on the agenda goes here
1
Wearables
Internet of Things
2
3
4
5
Connectivity
Mobile payments
Conte
nts
Mobile Devices
READ MORE
SAMSUNG STOLE HEADLINES
WITH LAUNCH OF GALAXY S6 &
AWARD WINNING S6 EDGE
Huawei’s smartphone brand Honor announced a
significant expansion in its mobile device offerings with
two new devices that they hope will compete with rivals
such as HTC and Samsung. The Honor 6+, an upgraded
version of the Honor 6 device, delivers more detailed,
richer images with a unique bionic parallel 8MP
camera. Whilst the mid-range 4X was unveiled as
Honor’s first 4G smartphone.
READ MORE
HONOR SMARTPHONE
EXPANDED THEIR RANGE WITH
NEW 6+ AND 4X
The HTC One M9 was unveiled, offering an updated
processor, camera and some updates to its overall
design and finish that attempted to address user
issues with previous versions. The Chief Executive of
HTC stated that this was the most competitive HTC
handset to date with the “ third generation of our
iconic design.”
READ MORE
HTC LAUNCHED THEIR MUCH
ANTICIPATED HTC ONE M9
Samsung unveiled its new Galaxy S6 and S6 Edge
claiming that they were the most advanced
smartphones in the world, with capabilities no other
device can match. The Galaxy S6 Edge won the Best
New Handset, Device or Tablet Award at MWC15 seeing
off strong competition from HTC and LG. The S6 Edge
with its ‘three-sided screen’ and more subtle curved
edges is the next generation to the Galaxy Note Edge.
Mobile Devices
SONY ANNOUNCED NEW MID-TIER XPERIA M4 AQUA
In the absence of a massive flagship launch at MWC, Sony opted for revealing a mid-range product in the Xperia
M4 Aqua. Sony is hoping the premium design will be enough to convince users they’re getting a premium device at a
lower cost with clever screen technology and a similar look to the high end Xperia Z3.
READ MORE
MICROSOFT LAUNCHED LUMIA 640 AND 640XL
The Microsoft Lumia 640 was announced, Microsoft’s latest foray into the midrange market along with the phablet
sized Lumia 640 XL the bigger brother of the Lumia 640. Both phones will be powered by a Snapdragon 400 chipset
and initially launch Windows 8.1 but with intention to bring them and other modern Lumias to Windows 10.
READ MORE
BLACKBERRY UNVEILED TOUCH-SCREEN PHONE LEAP
The Blackberry Leap is not the company’s first all-touch phone but it may come as a surprise as Blackberry said last
March their focus was going to be very ‘keyboard centric’. Blackberry believe Leap will appeal to young professionals
and businesses that value security and privacy. They better hope it does!
READ MORE
NOKIA LAUNCHED THEIR N1 TABLET
Yes, Nokia is seemingly still alive. The Nokia N1 launched last year in China has been hard to come by until MWC
where the Nokia Android tablet was showcased. It has a slender profile, unibody aluminium shell and an eye
catching display, plus it has recently been updated to Android Lollipop. Nokia has provided a stylish Android tablet
with a passing resemblance to the iPad Mini.
READ MORE
2
Mobile devices
Item two on the agenda goes here
1
Wearables
Internet of Things
2
3
4
5
Connectivity
Mobile payments
Conte
nts
Wearables
HTC ANNOUNED GRIP, ITS FIRST WEARABLE FITNESS TRACKER
HTC announced its first wearable product following partnership with sportswear company Under Armour. HTC
Grip, a GPS-enabled fitness tracker, will record your route, distance, pace and calories. With a matte black finish,
colour interior band and curved display, the Grip looks like a hybrid of Nike’s FueldBand2 and the Microsoft Band.
HTC is hoping for mass appeal with its first big fitness device.
READ MORE
LG OFFERED UP THE FASHIONABLE LG WATCH URBANE
LG showcased its luxury 4G-enabled smartwatch the LG Watch Urbane and LG Watch Urbane LTE which the
business hopes will be worn and viewed by consumers as everyday accessories, rather than electronic gadgets. This
is evident in the design highlighting how smartwatches are evolving to look more like traditional watches.
READ MORE
Huawei showcased wearables ambitions moving into the smartwatch space. Some argue the classiest watch in the
Android Wear family, available in gold, silver and black and includes 6 axis motion sensor and heart rate monitor.
The Huawei watch, running Android Wear, will be landing in June, some months after the Apple Watch.
READ MORE
HUAWEI ALSO REVEALED TALKBAND N1 AND TALKBAND N2
Huawei’s Talkband N1 and Talkband B2 are fitness trackers with a twist. Talkband N1 is a wireless Bluetooth
headset with a built-in accelerometer that syncs with Huawei’s Talkband app so you don’t have to wear a fitness
band. Talkband B2 is a more traditional fitness tracker but with the addition of a Bluetooth headset embedded
within the band that can pop out.
READ MORE
HUAWEI SHOWCASED ITS STYLISH NEW SMARTWATCH
2
Mobile devices
Item two on the agenda goes here
1
Wearables
Internet of Things
2
3
4
5
Connectivity
Mobile payments
Conte
nts
Internet of Things
READ MORE
HEADPHONE INNOVATIONS AT THE
‘EDGE OF REAL AND VIRTUAL’
Powerley’s app allows users to link their home’s
advanced meter to their smartphone, thereby placing
real-time home energy usage data at the consumers’
fingertips. Once a utility offers Powerley to its
customers, the company will ship the Powerley Energy
Bridge with Advanced Meters. Customers simply plug
the small hardware device into their home network,
download the Powerley app, and will then see a
complete, real-time breakdown of their home’s energy.
consumption. READ MORE
POWERLY HELPS YOU KEEP
TRACK OF HOME ENERGY
CONSUMPTION
TV remote Peel has announced it will be upgrading its
services to make your home smarter than ever before.
The updated Peel app will cover a wide range of
smart home electronics including lighting, air
conditioning and locks. I t will also work on new
devices the HTC One M9 and Samsung’s Galaxy S6
and S6 Edge. This aims to be replace the traditional
remote by simplifying it with fewer buttons and more
images.
READ MORE
ONE APP TO RULE THEM ALL
Avegant demonstrated the new prototype of Glyph, a
headset that looks and acts like noise-cancelling
headphones, but when flipped down to cover the eyes
serves as a screen. Users will be able to explore 360
degree videos, something YouTube has said it will
support and see image through this headset just by
moving their head around.
2
Mobile devices
Item two on the agenda goes here
1
Wearables
Internet of Things
2
3
4
5
Connectivity
Mobile payments
Conte
nts
Connectivity
GOOGLE’S PROJECT LOON AMBITIONS HAVE GROWN
Google’s ambition to connect the unconnected, and bring wireless connectivity to even the most remote areas of the
globe, were re-confirmed. Google’s Project Loon balloons, which act as floating cell towers, have been successfully
tested around the world and can now stay afloat for 6 months.
READ MORE
FACEBOOK OFFERED SIMPLER APPROACH TO CONNECTING UNCONNECTED
Zuckerberg gave an update on his Internet.org project to bring Internet access to the world’s billions who lack it
today. He believes it is regular network carrier technology that will help achieve this not sci-fi ideas such as Google’s
Project Loon. He tried to persuade mobile operators that offering free basic internet services would help grow their
businesses faster in emerging markets.
READ MORE
Google confirmed that it is working on a wireless service. The strategy points to Google’s growing focus on mobile as
well as the perception that existing wireless carriers have left untapped opportunities on the table. Many see an
opportunity for someone like Google to come in and innovate how wireless services are packed and priced.
READ MORE
THE PROSPECTS FOR 5G CONNECTIVITY WERE DISCUSSED
As the latest Internet of Things gadgets were on display at MWC the topic of conversation amongst telcos, tech
vendors and regulators is increasingly about what comes after 4G. While 4G was about offering increased capacity
and speeds for data-hungry mobile users, then 5G is all about coping with the rise of the connected machines.
READ MORE
GOOGLE TO BECOME AN MVNO IN US
2
Mobile devices1
Wearables
Internet of Things
2
3
4
5
Connectivity
Mobile payments
Conte
nts
Mobile Payments
READ MORE
SAMSUNG ROLLED OUT SAMSUNG
PAY AS RIVAL TO APPLE PAY
Google officially unveiled its new mobile payment
platform, Android Pay. While Apple Pay looks like it will
become a successful service for mobile payments, Google
wants Android Pay to become a successful platform.
Google exec Sundar Pichai confirmed, "We are doing it
in a way in which anybody else can build a payments
service on top of Android."
READ MORE
GOOGLE CONFIRMS WORK ON
ANDROID PAY
Klarna aims to eliminate the barriers to purchase on
a smartphone or tablet, such as entering a password,
to improve mobile conversions. Klarna seperates
buying and paying on mobile by letting consumers
pay for their goods at a later date, removing friction
from the process. I t essentially takes on that risk on
behalf of merchants.
READ MORE
KLARNA ANNOUNCED SOLUTION
TO TAKE ON RISK TO BOOST M-
COMMERCE
Samsung jumped into the mobile payment ring with the
launch of its own Samsung Pay. Samsung Pay is
launching on the company’s new Samsung Galaxy S6
and the S6 Edge. I t uses technology from LoopPay,
which the company recently acquired, and that could
give it a bit of an edge.
