Agonia1. Última luta contra a morte.2. Momento que antecede a morte. = ESTERTOR3. [Figurado]  Ânsia, aflição.4. Desfecho próximo (precedido de grande perturbação).

Fonte: Dicionário Priberam da Língua Portuguesa

MVSCaju Valley

Wagner Silva @silvawbr

VIABLE

PRODUCTVALUABLE

SERVICE

MVP MVSMINIMUM

MINIMUMlaser-focused on the minimum offer

Thanks for your service MVP. Welcome WVS

Design is crucially important.

We can’t have advances in technology any longer,

unless design is integrated from the very start

The MVP is aways late

Lean Startup Hypothesis:

Value tests whether the offer really delivers value to customers once they are using it

Growth tests the scalability potencial of the business, or how new customers will discover it

SERVICE

Learn

Use

Remember

Services are co-produced journeys

The means, the value is only realized by the user when engaging with the service

In the end, it is the memory that matters, not the experience per se

VALUABLEDeeply connect to users’ needs and desires

VALUABLE

The MVS structure

Humanize

Crystalize

Humanize :: Projection

Humanize :: Perspectives

is about getting into other people’s shoes in order to see the world with their eyes

The ideation phase: perspectives of hero-like users

The Hero Profile

Crystallize :: Playground

Crystalize :: Polish Off

Interaction = Intention + Avatar

Intentions: WHAT Avatars: HOW

Threshold access

Effort time and money

Performance convenience/comfortable

Excitement delight

Positive impact customer experience

OBRIGADO!

Wagner Silva @silvawbr