mvolution wagner_mobile_strategie

Wie entwickelt man eine Mobile Strategie für Reiseunternehmen?

© mvolution GmbH, March 2011 @ITB eTravel World

Key facts mvolution

© copyright 2011 mvolution GmbH confidential Seite 2

Meta-Mobility Tool

Flights, Trains, Cars, Hotels & Cities

Organizing & Planning

Mapping & Location Based Services

Real Time Traveller Tracking

Real Time

Context Location Awareness

Itinerary

Planning Mobile Nomade

Transactions

Mobile Cross Platform Development

Consulting & Strategy

Concept & Design

Programming & Operations

Appstore Management

iPhone iPad

BlackBerry Android

Palm

Bada OS

Windows Phone 7

Nokia

Qt

MeeGo

mvolution GmbH

mobile travel infotainment

Tracking

Customers


BlackBerry, iPhone, Palm Pre, Nokia

Customers


iPad

Customers


Avis for iPhone Avis for Palm

Avis for BlackBerry

Customers


travelload mobility tool


travelload mobility tool


Email Reisebestätigung an [email protected]

A short market overview


http://blog.appsfire.com



http://www.wiwo.de/technik-wissen/die-app-industrie-im-umbruch-456912/



In Germany in 2010 (BITKOM)

900 million downloads

112% annual growth

357 Mio Euro with apps

(German Apple App Store 02/2011)

18.324 travel apps

72% paid & 28% free apps

more than 16 categories

> 100 different functions

A few questions you should answer


Purpose /

Goals

Branding (showing my brand)

Customer Relationship (value added services)

M-Commerce (selling products)

Value Can we create new value?

Or at least add value to existing services?

Can we learn from user behavior?

Budget Do we want to be an Innovator?

Are we focusing on Premium users?

Do we have sufficient budget?

Your Mobile Strategy in short

Management

Commitment

Management awareness? (mostly with iPhone in hand)

A clear assignment by Management?

The best: there is a Mobile Budget!

Strategy Parameter


Commerce

Services

Branding

Co

sts

Complexity

your move

Where are you in the value chain?


Post-Trip On-the-Go Pre-Trip

95%

2% 3%

Creating Value (user experience, content, easy processes, social context …)

The challenge (most of the time)…


… from Web to App

User Experience

Design-Thinking

Usability Engineering

Content Availability

Interfaces (API‘s)

Note or mindmap key functions, contents, API’s etc.


Workshops with experts and internal stakeholders


Marketing

External Expert

Internal Project Manager

Sales

Internal IT

Idea visualisation (method I)


Idea visualisation (method II)


Detailed concept


Coding on SDK‘s (iOS, BlackBerry, Android etc.)


The marketing of the App


Conclusion


The Winners

those who realise the

Mobile Opportunity

those who can create

value within the chain

those who provide

extraordinary UX

those who committ

The Losers

those who don‘t have a

Mobile Strategy


Thank you

Stefan Wagner Managing Director mvolution GmbH

+49 176 30030080

[email protected]

www.mvolution.de

www.travelload.de

mvolution wagner_mobile_strategie

Documents

idea visualisation

de www

management

iphone

chain

apis

create