mutual fund project outline

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    A STUDY ON INVESTMENT PATTERNS AND PREFERENCE OF

    INVESTORS WITH REFERENCE TO MUTUAL FUNDS

    NEED FOR THE STUDY

    To study the various factors affecting the investors for investing in mutual

    funds.

    To know the level of awareness about various investment methods and

    investors overall preference towards mutual funds.

    This study also tries to identify the possible measure to increase the

    investors interest towards mutual funds

    SCOPE OF THE STUDY

    The scope of the study is to analyze and interpret the investment pattern and

    preference of various investment methods.

    The research records around a general awareness level and precaution

    towards mutual funds.

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    Analysis and interpret the factors affecting the choice of Mutual Fund and

    investors preference towards mutual fund sector and the various mutual fund

    scheme.

    OBJECTIVE OF THE STUDY

    PRIMARY OBJECTIVES:

    To find all the investment patterns of investors and their preference towards

    mutual funds.

    SECONDARY OBJECTIVES

    To find out the investors objective of investment.

    To know the time frequency of the investors while investing.

    To find out the investors preference towards mutual fund sectors and

    schemes.

    To find out the reason for investing in mutual Funds and reason for not

    investing in mutual funds

    To find out the satisfaction level of service provided by karvy

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    RESEARCH METHODOLOGY

    INTRODUTION

    Research methodology is a way to systematically solve the research problem

    is to how research is done scientifically. It consists of the different steps that are

    generally adopted by a researcher to study his research problem along with logic

    behind them. It is necessary for the researcher to develop certain tests.

    5.1 RESEARCH DESIGN

    Research design is a plan, structured to answer whom, when, where and

    how of the subject under investigation conceived so as to obtain answers to

    research questions. Here in order to meet the research objectives, descriptive

    research design is used.

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    DESCRIPTIVE RESEARCH DESIGN

    It is undertaken when the researcher wants to know the characteristics of

    certain friars such as age, gender, education level, income, occupation etc.

    The study, which is carried out, is descriptive in nature, because the research

    is done after an analysis of the problem and the survey, which is followed in order

    to collect primary data.

    5.2 DATA COLLECTION METHOD

    Primary data

    Secondary data

    PRIMARY DATA

    Primary data consists of original information collected for specific purpose

    in the study, primary data has been used. To obtain this primary data, a well-

    structured questionnaire, personal interview and survey method has been

    conducted.

    SECONDARY DATA

    Secondary data consists of information that already exists in the fact sheet,

    journals and website of the companies.

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    5.3 SAMPLING DESIGN

    Sampling

    Sampling is the process of selecting a sufficient number of elements from

    the population, so that a study of sample and an understanding of its properties or

    characteristics would make it possible for us to generalize such properties or

    characteristics to the population elements.

    Sampling size

    The total numbers of respondents are termed as sample size. The sample size

    for this analysis is 200 respondents.

    SAMPLING UNIT

    The sampling unit for this analysis includes investors of Karvy stock

    broking company limited

    5.4 SAMPLING METHOD

    Sampling method /procedure is about How respondents should be chosen.

    The sampling procedure that was adopted in the research was non- probability and

    convenient sampling

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    RESEARCH INSTRUMENT

    Questionnaire

    In this method, a questionnaires is sent to the persons concerned with the

    request to answer the questions and return the questionnaire. A questionnaire

    consists of number of questions printed or typed in a definite order on a form.

    In the research close ended questions were used were used.