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    COMPARISON BETWEEN PERFORMANCE INMUTUAL FUND

    Submitted in Partial Fulfillment in Award Of Degreeof PGDM

    Submitted to:

    MS.SANA MOID

    Submitted byKAUSHLESH SINGH

    SHERWOOD BUSINESS SCHOOL

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    ACKNOWLEDGEMENTI would like to begin in the name ofGOD - THE ALMIGHTY

    without of whose grace and blessing, the present work would not have

    taken this shape.

    I would like to express my deep gratitude and sincere regards for

    all those people who helped in the completion of this report.

    I own the opportunity to thank my parents, family members and

    friends for supporting me at every step and bearing with me.

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    CONTENT

    1. INTRODUCTION

    2. MUTUAL FUNDS

    3. MAJOR PLAYERS

    4. RESEARCH METHODOLOGY

    5. CONCLUSION

    6. SUGGESTION

    7. LIMITATION

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    INTRODUCTION

    MUTUAL FUND

    A Mutual Fund is a body corporate registered with SEBI (Securities

    Exchange Board of India) that pools money from individuals/corporate

    investors and invests the same in a variety of different financial

    instruments or securities such as equity shares, Government securities,

    Bonds, debentures etc.Mutual funds can thus be considered as financial

    intermediaries in the investment business that collect funds from the

    public and invest on behalf of the investors. Mutual funds issue units to

    the investors.The appreciation of the portfolio or securities in which the

    mutual fund has invested the money leads to an appreciation in the value

    of the units held by investors.The investment objectives outlined by a

    Mutual Fund in its prospectus are binding on the Mutual Fund scheme.

    The investment objectives specify the class of securities a Mutual Fund

    can invest in. Mutual Funds invest in various asset classes like equity,

    bonds, debentures, commercial paper and government securities. The

    schemes offered by mutual funds vary from fund to fund. Some are pure

    equity schemes; others are a mix of equity and bonds. Investors are also

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    given the option of getting dividends, which are declared periodically by

    the mutual fund, or to participate only in the capital appreciation of the

    scheme.

    Evolution of Mutual Fund

    The first investment trust (now called mutual fund) began in the Netherlands

    in the early 1800s. The first in the U.S. was the New York Stock Trust,

    which started in 1889. Since Boston was the economic center of the nation

    until the turn of the century, the majority of funds started thereFidelity,

    Pioneer and Putnum Fund, to name a few. A fund that was comprised of

    both stocks and bonds (the Wellington Fund) started in 1928 and is still part

    of Vanguard. As the 20's crashed to a close, there were 10 mutual funds in

    the nation.

    The Sixties saw the growth in aggressive (high risk) funds that were labeled,

    in the vernacular of the times, "hot-shot" or "go-go" funds. They were sexy

    and fast, there were a hundred of them by the late Sixties and a lot of

    people dumped a lot of money in them until the bearish times of 1969

    freaked everybody out: investors yanked out their money and have been

    kicking themselves ever since, because some funds increased in value by

    more than 9,000%.

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    Until this time, people had been paying sales commissions on their funds. In

    the '70s, no-load funds were invented, and the biggest today. Vanguard

    Funds, wasfounded in 1977. At the end of the Sixties, there were nearly 250

    different mutual funds;today, they number over 6,000. But here's the thing:

    the last time a mutual fund went bankrupt was 1940. And mutual funds often

    outperform the stock market.

    Benefits involved in investing Mutual Fund

    There are several benefits from investing in a Mutual Fund:

    Small investments

    Mutual funds help you to reap the benefit of returns by a portfolio spread

    across a wide spectrum of companies with small investments.

    Professional Fund Management

    Professionals having considerable expertise, experience and resources

    manage the pool ofmoney collected by a mutual fund. They thoroughly

    analyse themarkets and economy to pick good investment opportunities.

    Spreading Risk

    An investor with limited funds might be able to invest in only one or two

    stocks/bonds, thus increasing his or her risk. However, a mutual fund will

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    spread its risk by investing a number of sound stocks or bonds. A fund

    normally invests in companies across a wide range of industries, so the risk

    is diversified.

    Transparency

    Mutual Funds regularly provide investors with information on the value of

    their investments. Mutual Funds also provide complete portfolio disclosure

    of the investments made by various schemes and also the proportion

    invested in each asset type.

    Choice

    The large amount of Mutual Funds offer the investor a wide variety to

    choose from. An investor can pick up a scheme depending upon his risk/

    return profile.

    Regulations

    All the mutual funds are registered with SEBI and theyfunction within the

    provisions of strict regulation designed to protect the interests of the

    investor.

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    TYPES OF MUTUAL FUNDS

    Mutual funds are classified in the following manner:

    (a) On the basis of Objective

    Equity Funds/ Growth Funds

    Funds that invest in equity shares are called equity funds. They carry the

    principal objective of capital appreciation of the investment over the

    medium to long-term. They are best suited for investors who are seeking

    capital appreciation. There are different types of equity funds such as

    Diversified funds, Sector specific funds and Index based funds.

    Diversified funds

    These funds invest in companies spread across sectors. These funds

    are generally meant for risk-averse investors who want a diversified

    portfolio across sectors.

    Sector funds

    These funds invest primarily in equity shares of companies in a

    particular business sector or industry. These funds are targeted at

    investors who are bullish or fancy the prospects of

    a particular sector.

    Index funds

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    These funds invest in the same pattern as popular market indices like

    S&P CNX Nifty or CNX Midcap 200. The money collected from the

    investors is invested only in the stocks, which represent the index. For

    e.g. a Nifty index fund will invest only in the Nifty 50 stocks.

    The objective of such funds is not to beat the market but to give a return

    equivalent to the market returns.

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    Tax Saving Funds

    These funds offer tax benefits to investors under the Income Tax Act.

    Opportunities provided under this scheme are in the form of tax rebates

    under the Income Tax act.

    Debt/Income Funds

    These funds invest predominantly in high-rated fixed-income-bearing

    instruments like bonds, debentures, government securities, commercial

    paper and other money market instruments. They are best suited for the

    medium to long-term investors who are averse to risk and seek capital

    preservation. They provide a regular income to the investor.

    Liquid Funds/Money Market Funds

    These funds invest in highly liquid money market instruments. The

    period of investment could be as short as a day. They provide easy

    liquidity. They have emerged as an alternative for savings and shortterm

    fixed deposit accounts with comparatively higher returns. These funds

    are ideal for corporates,institutional investors and business houses that

    invest their funds for very short periods.

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    Gilt Funds

    These funds invest in Central and State Government securities. Since

    they are Government backed bonds they give a secured return and also

    ensure safety of the principal amount. They are best suited for the

    medium to long-term investors who are averse to risk.

    Balanced Funds

    These funds invest both in equity shares and fixed-income-bearing

    instruments (debt) in some proportion. They provide a steady return and

    reduce the volatility of the fund while providing some upside for capital

    appreciation. They are ideal for medium to long-term investors who are

    willing to take moderate risks.

    b) On the basis of Flexibility

    Open-ended Funds

    These funds do not have a fixed date of redemption. Generally they are

    open for subscription and redemption throughout the year. Their prices

    are linked to the daily net asset value (NAV). From the investors'

    perspective, they are much more liquid than closed-ended funds.

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    Close-ended Funds

    These funds are open initially for entry during the Initial Public Offering

    (IPO) and thereafter closed for entry as well as exit. These funds have a

    fixed date of redemption. One of the characteristics of the close-ended

    schemes is that they are generally traded at a discount to

    NAV; but the discount narrows as maturity nears. These funds are open

    for subscription only once and can be redeemed only on the fixed date

    of redemption. The units of these funds are listed on stock exchanges

    (with certain exceptions), are tradable and the subscribers to the fund

    would be able to exit from the fund at any time through the secondary

    market.

    Different investment plans that Mutual Funds offer

    The term investment plans generally refers to the services that the

    funds provide to investors offering different ways to invest or

    reinvest.The different investment plans are an important consideration in

    the investment decision, because they determine the flexibility available

    to the investor. Some of the investment plans offered by mutual funds in

    India are:

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    Growth Plan and Dividend Plan

    A growth plan is a plan under a scheme wherein the returns from

    investments are reinvested and very few income distributions, if any, are

    made. The investor thus only realizes capital appreciation on the

    investment. Under the dividend plan, income is distributed from time to

    time. This plan is ideal to those investors requiring regular income.

    Dividend Reinvestment Plan

    Dividend plans of schemes carry an additional option for reinvestment of

    income distribution. This is referred to as the dividend reinvestment plan.

    Under this plan, dividends declared by a fund are reinvested in the

    scheme on behalf of the investor, thus increasing the number of units

    held by the investors.

    Rights that are available to a Mutual Fund holder in India

    As per SEBI Regulations on Mutual Funds, an investor is entitled

    to:

    1. Receive Unit certificates or statements of accounts confirming your

    title within 6 weeks from the date your request for a unit certificate is

    received by the Mutual Fund.

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    2. Receive information about the investment policies, investment

    objectives, financial position and general affairs of the scheme.

    3. Receive dividend within 42 days of their declaration and receive the

    redemption or repurchase proceeds within 10 days from the date of

    redemption or repurchase.

    4. The trustees shall be bound to make such disclosures to the unit

    holders as are essential in order to keep them informed about any

    information, which may have an adverse bearing on their investments.

    5. 75% of the unit holders with the prior approval of SEBI can terminate

    the AMC of the fund.

    6. 75% of the unit holders can pass a resolution to wind-up the scheme.

    7. An investor can send complaints to SEBI, who will take up the matter

    with the concerned Mutual Funds and follow up with them till they are

    resolved.

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    ORGANISATION OF A MUTUAL FUND

    There are many entities involved and the diagram below illustrates the

    organisational set up of a mutual fund:

    Mutual funds have a typical organisation in which five key parlies or

    players or special bodies or constituents are involved. They are:

    The sponsors, the Board of Trustees (EOT) or Trust Company

    (TC)

    The Asset Management Company (AMC)

    The custodian, and

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    The unit-holders

    They are usually formed by an investment adviser or manager or

    sponsor who selects and appoints a BOT, which, in turn, hires or

    contracts a separate AMC which is run by professional managers.

    The AMC conducts the necessary research, and based on it,

    manages the fund or portfolio. It is responsible for floating, managing,

    redeeming the schemes; it also handles the administrative chores. It

    receives the fees for the services rendered by it. The custodian is

    responsible far coordination with brokers, the actual transfer and

    storage of stocks, and handling the property of the trust. He is

    answerable to the AMC.As per the current regulations in force in

    India, every MF proposed by a sponsor has to be setup as a trust

    under the Indian Trust Act, 1882 (and not as a company under the

    Companies Act, 1956). The UT1, however, was set up under a

    special UTI Act, 1963. All MFs have to be registered with the SEBI. It

    is required that the first four constituents of the MF should maintain

    an arm's length relationship among themselves in order to reduce

    conflict of interests, and to safeguard the interests of the

    investors.Mutual funds can sell their units directly to the investors or

    they may employ the sales forced brokers and agents for that

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    purpose. Some MFs in the US charge their investors a sales fee for

    the costs involved in selling the fund, and they are known as "load

    funds". Those who do not charge, such a fee arc known as "no-load

    funds". All funds charge their shareholders a management fee which

    is paid out of the fund's income.

    Sponser

    The sponsor is the promoter of the mutual fund. He sponsor

    establishes the mutual fund

    Sponsor appoints the trustees .custodians and the AMC with prior

    approval of SEB1,and in and registers the same with

    SEB1.accordance with regualation.

    Sponsor must have at least 5 years track record of business

    interest in the financial markets,

    Sponsor must have been profit making in at least 3 of the above 5

    years-

    Sponsor must contribute at least 40% of the capital of the AMC.

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    Trustee

    The mutual fund, which is a trust,is managed either by a trust

    companies or a board of trustees and governed by the provisions of

    the Indian Trust Act. The AMC and other functionaries are functially

    accountable to trustees.

    The sponsor executes and registers a trust deed in favour of the

    trustees .the third schedule of SEB1 regulation specifies the

    contents of the trust deed.

    The appointment of all trustees has to be done with prior approval

    of SEB1

    There must be at least 4 members in the board of trustees must be

    independent.

    Trustees of one mutual fund cannot be trustees of another mutual

    fund, unless he is an independent trustees in both cases, and has

    the approval of both the boards.

    Asset Management Company

    The trustees on the advise of the sponsors, usually appoint the AMC.

    The AMC has to be SEB1 registered entity and should have a

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    minimum net worth management agreement with the AMC.which

    spells out the functions of the AMC.

    The following are various types of AMC's we have in India:

    AMC's owned by banks.

    AMC's owned by the Indian private sector companies

    AMC's owned by the financial institutions.

    AMC's owned by the foreign institution investors.

    AMC's owned jointly by Indian and foreign sponsors.

    AUDIT

    Legal advisor advise mutual fund on regulatory and taxation issues.

    Every mutual fund has an employee designated as compliance

    officer, who works under the advise of the legal advisor. The AMC

    aiso has its accounts and annual reports, these two sets of accounts

    are required to be statutory audited. SEB1 regulation stipulate that

    auditors of the fund can not also be the auditors of the AMC- the two

    sets of accounts have to be

    audited by to separate auditing firms. audotors charge a fee from the

    mutual fund for these services.

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    Transfer

    As the fund stands ready to redeem the unit on any working day, the

    transfer facility is found redundant. However, if a transferee becomes

    a holder of scheme's units in an official capacity by operation of law

    or is a scheduled bank/ financial institution upon enforcement of a

    pledge, then the trustee shall subject to production of necessary

    evidence, procide to affect the transfer, if the intended transferee is

    otherwise in line with terms of the schemes -In case any

    pledge/charge over the scheme's units is the registered with the

    trustee, transfer will be affected in accordance with the procedure

    outlined in the detailed offer document.

    BANKERS

    A Fund's activities involve dealing with money on a continuous basis

    primarily with respects to buying and selling units, paying for

    investment made, receiving the proceeds on sale of investment and

    discharging its obligations towards operating expenses. A fund's

    bankers therefore play.

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    STRUCTURE OF A MUTUAL FUND

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    Sponsor

    Mutualfund

    Trustees

    ASSETMANAGEME

    NTCOMPANY

    Custodian

    Registrar

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    HOW MUTUAL FUND WORKS

    The flow chart below describes broadly the working of a mutual

    fund.

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    Regulatory Aspect

    1) Investment in debt instrument should be only in rated debt instrument not

    below investment grade rated by a credit rating agency authorized to carry

    such activity under the act.

    2) No mutual fund under all its scheme should own more than 10 % of any

    companys paid up capital carrying voting rights.

    3) Transfers of investment from one scheme to another in the same mutual fund

    shall be allowed only if

    a) Such transfers are done at the prevailing market price for quoted

    instrument on spot basis.

    b) The securities so transfers shall be in conformity with the

    investment objective of the scheme to which such transfer has been

    made.

    4) A scheme may invest in another scheme under the same AMC or any other

    mutual fund without charging any fees, provided that aggregate interscheme

    investment made by all scheme under the same management or in scheme

    under the management of any other AMC shall not exceed five per cent of

    the NAV of the mutual fund.

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    5) The initial issue expenses in respect of any scheme may not exceed six per

    cent of the funds raised under the scheme.

    6) Every mutual fund shall get the securities purchased or transferred in the

    name of the mutual fund on account of the concerned scheme, wherever

    investment are intended to be of long-term nature.

    7) Pending deployment of funds of a scheme in securities in terms of

    investment objectives of the scheme, a mutual fund can invest the funds of

    the scheme in short term deposits of scheduled commercial banks.

    8) Every mutual fund shall be buy and sell securities on the basis of deliveries,

    and shall in all cases of purchases take delivery of relative securities, and in

    all cases of sale deliver the securities, and shall in no case put itself in a

    position whereby it has to make short sale or carry forward transaction or

    engage in badla finance.

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    Who can invest in mutual funds in India?

    The following people can invest in Mutual funds in India:

    Residents including:

    Resident Indian Individuals

    Indian Companies

    Indian Trusts / Charitable Institutions

    Banks

    Non-Banking Finance Companies

    Insurance Companies

    Provident funds

    Non Residents including

    Non Residents Indian

    Other Corporate Bodies (OCBs)

    Foreign Entities, viz.

    Foreign Institutional Investors (FIIS) registered with SEBI.

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    Advantages of Investment in Mutual Fund

    Mutual Funds offer several benefits to an investor that unmatched by the

    other investment options. The major benefits are good post-tax returns and

    reasonable safety, the other benefits in investing in Mutual Funds are

    PROFESSIONAL MANAGEMENT:

    Mutual Funds employ the services of experienced and skilled professionals

    and dedicated investment research team. The whole team analyses the

    performance and balance sheet of companies and selects them to achieve the

    objectives of the scheme.

    POTENTIAL RETURN:

    Mutual Funds have the potential to provide a higher return to an investor

    than any other option over a reasonable period of time.

    DIVERSIFICATION:

    Mutual Funds invest in a number of companies across a wide cross section

    of industries and sectors.

    LIQUIDITY:

    The investor can get the money promptly at the net asset value related prices

    from the Mutual Funds open-ended schemes. In close-ended schemes, the

    units can be sold on a stock exchange at the prevailing market price.

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    TRANSPARENCY:

    Mutual Funds have to disclose their holdings, investment pattern and the

    necessary information before all investors under a regulation framework.

    FLEXIBILITY:

    Investment in Mutual Funds offers a lot of flexibility with features of

    schemes such as regular investment plan, regular withdrawal plans and

    dividend reinvestment plans enabling systematic investment or withdrawal

    of funds.

    AFFORDABILITY:

    Small investors with low investment fund are unable to high-grade or blue

    chip stocks. An investor through Mutual Funds can be benefited from a

    portfolio including of high priced stock..

    WELL REGULATED:

    All Mutual Funds are registered with SEBI, and SEBI acts a watchdog, so

    the Mutual Funds are well regulated

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    Disadvantages of Mutual Funds

    FLUCTUATING RETURNS:

    Mutual funds are like many other investments without a guaranteed return.

    There is always the possibility that the value of your mutual fund will

    depreciate. Unlike fixed-income products, such as bonds and Treasury bills,

    mutual funds experience price fluctuations along with the stocks that make

    up the fund.

    DIVERSIFICATION:

    Although diversification is one of the keys to successful investing, many

    mutual fund investors tend to over diversify. The idea of diversification is to

    reduce the risks associated with holding a single security; over

    diversification (also known as diworsification) occurs when investors

    acquire many funds that are highly related and so don't get the risk reducing

    benefits of diversification.

    CASH, CASH AND MORE CASH:

    Mutual funds pool money from thousands of investors, so everyday

    investors are putting money into the fund as well as withdrawing

    investments. To maintain liquidity and the capacity to accommodate

    withdrawals, funds typically have to keep a large portion of their portfolio as

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    cash. Having ample cash is great for liquidity, but money sitting around as

    cash is not working for you and thus is not very advantageous.

    COSTS:

    In mutual funds the fees are classified into two categories: shareholder fees

    and annual fund-operating fees.

    The shareholder fees, in the forms of loads and redemption fees are paid

    directly by shareholders purchasing or selling the funds. The annual fund

    operating fees are charged as an annual percentage - usually ranging from 1-

    3%. These fees are assessed to mutual fund investors regardless of the

    performance of the fund. When the fund doesn't make money these fees only

    magnify losses.

    MISLEADING ADVERTISEMENTS:

    The misleading advertisements of different funds can guide investors down

    the wrong path. Some funds may be incorrectly labeled as growth funds,

    while others are classified as small-cap or income.

    EVALUATING FUNDS:

    Another disadvantage of mutual funds is the difficulty they pose forinvestors interested in researching and evaluating the different funds. Unlike

    stocks, mutual funds do not offer investors the opportunity to compare the

    P/E ratio, sales growth, earnings per share, etc.

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    TAX ASPECT OF MUTUAL FUND

    DIVIDEND MADE TAX-FREE

    Dividend received from a domestic company and income distributed

    by UTI-I or any MF, to its unit holders has been made tax-free from

    1.4.03 onwards. However, dividend declared, distributed or paid by

    such sources shall be charged a distribution tax of @16.995% flat.

    This distribution tax is in addition to the normal income tax payable by

    them.

    CAPITAL GAIN TAX:

    Capital gains are generated through the sale of stocks, bonds and

    other investments, which have appreciated in value, from the funds

    portfolio. There are no capital grain tax on MF and stock market.

    While STCG are subject to Tax@10% even traded through stock

    exchange and security from action tax has been paid. Unquated

    shares/ MF are subject to tax at normal rate of tax.

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    INCOME RECEIVED FROM MUTUAL FUND:

    The Internal Revenue Service might depend upon the nature of your

    mutual fund investment. Generally, most income generated from a

    mutual fund account, with the exception of tax-exempt money market

    or municipal bond funds, is subject to federal taxes as ordinary

    income or capital gains

    WEALTH TAX:

    Under sec 2(1)(e) of Wealth tax Act it is not treated as an asset.

    Therefore this is exempted from tax liability.

    GIFT TAX:

    Mutual Fund may be given as a gift and no tax is applicable by doner

    or donee

    TDS ON REDEMPTION:

    No TDS is required to be deducted from capital gain at the time of

    redemption in case of mutual fund.

    TAX BENEFITS ON INVESTMENT IN MUTUAL FUND:

    (1)100% Income Tax Exemption on all Mutual Fund dividends.

    (2)Capital Gains tax to be lower of

    10% on the capital gains without factoring indexation benefits and

    20% on the capital gains after factoring indexation benefits.

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    (3)Open-end funds with equity exposure of more than 50% are

    exempt of dividend tax for a period of 3 years from 1999-2000.

    Another Investment Avenue featuring in the list of eligible

    instruments is the Equity Linked Saving Scheme or tax saving funds.

    Simply put, these are mutual fund schemes wherein investment upto

    Rs 100,000 qualify for Section 80 benefits. Investors are given the

    unique opportunity to invest in an equity-linked product and still claim

    tax benefits on the same; which is quite a departure from

    conventional tax saving instruments. Tax saving funds have a

    mandatory 3-Yr lock in period, which distinguishes them from

    conventional equity-oriented funds, which have no constraints on

    liquidity.

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    Tax saving funds: Smart long-term performers!

    Tax Saving Funds NAV (Rs) 1-Yr 3-Yr 5-Yr SD SR

    HDFC LONG TERM

    ADV. 46.63 41.52% 68.36% - 6.17%

    0.76

    %

    BIRLA 35.50 19.55% 55.01% 12.10% 7.23%0.62

    %

    UTI 32.45 47.12% 51.95% 0.13% 7.96%0.64

    %

    PRU ICICI TAX 41.91 30.89% 51.93% 15.76% 7.93%0.59

    %

    HDFC TAX SAVER 61.15 42.46% 51.40% - 5.72%0.78

    %

    (Source: Credence Analytics. NAV data as on 2007 fsys trwuitr.

    Growth over 1-Yr is compounded annualized)

    (The Sharpe Ratio is a measure of the returns offered by the

    fund vis--vis those offered by a risk-free instrument) (Standard

    deviation highlights the element of risk associated with the

    fund.)

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    MUTUAL FUNDS IN INDIA

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    SIX AMCS IN MUTUAL FUNDS

    UTI MUTUL FUND

    BIRLA MUTUL FUND

    HDFC MUTUL FUND

    RELIANCE MUTUL FUND

    ICICI PRU. MUTUL FUND

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    UTI MUTUL FUND

    Introduction

    Vision

    To be the most Preferred Mutual Fund.

    Our mission is to make UTI Mutual Fund:

    The most trusted brand, admired by all stakeholders

    The largest and most efficient money manager with global

    presence

    The best in class customer service provider

    The most preferred employer

    The most innovative and best wealth creator

    A socially responsible organisation known for best corporate

    governance

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    Genesis

    January 14, 2003 is when UTI Mutual Fund started to pave its path

    following the vision of UTI Asset Management Co. Ltd. (UTIAMC),

    which was appointed by UTI Trustee Co, Pvt. Ltd. for managing the

    schemes of UTI Mutual Fund and the schemes transferred/migrated

    from the erstwhile Unit Trust of India.

    UTIAMC provides professionally managed back office support for all

    business services of UTI Mutual Fund in accordance with the

    provisions of the Investment Management Agreement, the Trust

    Deed, the SEBI (Mutual Funds) Regulations and the objectives of

    the schemes. State-of-the-art systems and communications are in

    place to ensure a seamless flow across the various activities

    undertaken by UTIMF.

    Since February 3, 2004, UTIAMC is also a registered portfolio

    manager under the SEBI (Portfolio Managers) Regulations, 1993 for

    undertaking portfolio management services. UTIAMC also acts as

    the manager and marketer to offshore funds through its 100 %

    subsidiary, UTI International Limited, registered in Guernsey,

    Channel Islands.

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    Assets Under Management

    UTIAMC presently manages a corpus of over Rs. 67,978 Crores* as

    on 30th June 2009 (source: www.amfiindia.com). UTI Mutual Fund

    has a track record of managing a variety of schemes catering to the

    needs of every class of citizens. It has a nationwide network

    consisting 114 UTI Financial Centres (UFCs) and UTI International

    offices in London, Dubai and Bahrain. With a view to reach to

    common investors at district level, 1 satellite office have also been

    opened.

    UTIAMC has a well-qualified, professional fund management team,

    which has been fully empowered to manage funds with greater

    efficiency and accountability in the sole interest of the unit holders.

    The fund managers are ably supported by a strong in-house

    securities research department. To ensure investors interests, a

    risk management department is also in operation.

    Reliability

    UTIMF has consistently reset and upgraded transparency standards.

    All the branches, UFCs and registrar offices are connected on a

    robust IT network to ensure cost-effective quick and efficient service.

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    All these have evolved UTIMF to position as a dynamic, responsive,

    restructured, efficient and transparent entity, fully compliant with

    SEBI regulations.

    s received by UTI Mutual Fund

    UTI MF CNBC Award 2009...more

    UTI Mutual Fund sweeps ICRA mutual fund Award 2009...

    UTI MF wins the Best Debt Fund House Award...

    Golden Peacock Innovative Product/Service Award-2008...

    Loyalty Awards - 2009 ...

    Lipper Fund Awards09-UTI Mahila Unit-5 yrs...

    Lipper Fund Awards09-UTI Mahila Unit-3 yrs...

    Readers Digest Trusted Brand 2008...

    Lipper Fund Awards - Gulf 2008...

    Top Performing Infrastructure Fund - Income ...

    Brand loyalty Awards 2008...

    Four ICRA 7 Star Gold Award...

    Four ICRA 5 Star Award...

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    ICRA Mutual Fund Award 2007...

    Lipper Fund Awards 2007...

    CRISIL-CNBC-TV18-Mutual Fund of the year Award

    2007...

    ICRA Mutual Fund Award 2006...

    Lipper Fund Awards...

    CNBC-TV18-BNP Par-ibas Mutual Fund of the year Award

    2006...

    CNBC-TV18-BNP Par-ibas Mutual Fund of the year

    Award...

    ICRA online Mutual Fund Award: UTI NIFTY INDEX FUND

    won the award for the year 2004...

    CNBC India Mutual Fund of the Year Award...

    UTI Nifty Index Fund wins Gold at ICRA Online...

    UTI Dynamic Equity Fund wins Silver at ICRA Online...

    UTI Growth Value Fund has been ranked by CRISIL...

    Investment Philosophy

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    UTI Mutual Funds investment philosophy is to deliver

    consistent and stable returns in the medium to long term with

    a fairly lower volatility of fund returns compared to the broad

    market. It believes in having a balanced and well-diversified

    portfolio for all the funds and a rigorous in-house research

    based approach to all its investments. It is committed to adopt

    and maintain good fund management practices and a process

    based investment management.

    UTI Mutual Fund follows an investment approach of giving as

    equal an importance to asset allocation and sectoral

    allocation, as is given to security selection while managing

    any fund. It combines top-down and bottom-up approaches to

    enable the portfolios/funds to adapt to different market

    conditions so as to prevent missing an investment

    opportunity.

    In terms of its funds performance, UTI Mutual Fund aims to

    consistently remain in the top quartile vis--vis the funds in

    the peer group.

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    Mumbai

    1st Feb 2003

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    Sponsors

    Three leading public sector banks Bank of Baroda, Punjab National

    Bank and State Bank of India and Life Insurance Corporation of India

    (LIC), the largest public financial investment institution and life insurer

    in India are the sponsors of UTI Mutual Fund.

    Bank of Baroda:-

    Bank of Baroda is a commercial bank performing activities in terms of

    Banking Companies (Acquisition and Transfer of Undertakings Act

    1970) under which the Undertaking of the Bank was taken over by

    the Central Government. During the period since inception, it has

    always maintained its practice of sound value based banking to

    emerge as one of the premier public sector Banks of the country

    today. It has a track record of uninterrupted profits since inception in

    1908. The financial strength of the Bank and its long tradition of

    efficient customer service are drawn substantially from the extensive

    reach of its 2732 strong branch network (as of 31.03.2007) covering

    almost every State and Union Territory in the Country. The Bank is

    also one of the few Indian Banks with a formidable presence

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    overseas with 40 branches. Thus, the total branch network is 2,772

    as at 31.03.2007.

    Life Insurance Corporation of India

    Life Insurance Corporation of India (LIC) is amongst the largest

    insurance companies in the world, with 2048 branches and having a

    Fund size of Rs.-5,60,806.33 crore.

    Punjab National Bank

    Punjab National Bank is a commercial bank performing activities in

    terms of Banking Companies (Acquisition and Transfer of

    Undertakings Act 1970) under which the Undertaking of the Bank was

    taken over by the Central Government. The main object of the bank

    under the said Act is as below:- An act to provide for the acquisition

    and transfer of the undertaking of certain banking companies, having

    regard to their size, resources coverage and organisation, in order to

    further to control the heights of the economy, to meet progressively

    and serve better, the needs of the development of the economy and

    to promote the welfare of the people, in conformity with the policy of

    the State towards securing the principles laid down in clause (b) and

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    (c) of Article 39 of the Constitution of India and for matter connected

    therewith or incidental therein. As on 31.03.2007 Punjab National

    Bank has 4539 domestic offices including 421 extension counters, 2

    subsidiaries and a deposit size of Rs.1, 39,860 crores.

    State Bank of India:

    The State Bank of India is the largest public sector bank in India with

    9517 branches in India and 83 offices in 32 countries worldwide. In

    addition to this, SBI also has 21 subsidiaries.

    The sponsors are not responsible nor liable for any loss resulting

    from the operation of the scheme beyond the contribution of an

    amount of Rs.10,000/- made by them towards setting up of the

    Mutual Fund.

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    UTI Asset Management Co. Ltd. (UTIAMC) is a company incorporated

    under The Companies Act, 1956.

    UTIAMC was appointed as the Asset Management Company of the UTI

    Mutual Fund in terms of the Investment Management Agreement

    executed between UTI Trustee Co. Ltd. and UTIAMC on December 9,

    2002. UTIAMC was registered by SEBI to act as the asset

    management company for UTI Mutual Fund vide its letter of January 14,

    2003.

    The paid up capital of UTIAMC has been subscribed equally by four

    sponsors: State Bank of India, Life Insurance Corporation of India, Bank

    of Baroda and Punjab National Bank. UTIAMC, apart from managing

    the schemes of UTI Mutual Fund, also manages the schemes

    transferred/migrated from the erstwhile Unit Trust of India, in

    accordance with the provisions of the Investment Management

    Agreement, the Trust Deed, the SEBI (Mutual Funds) Regulations and

    the objectives of the schemes.

    UTIAMC has also entered into a service agreement with the

    Administrator of the Specified Undertaking of the Unit Trust of India

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    (SUUTI) to provide them with back office support for business

    processes.

    UTIAMC is also a registered Portfolio Manager under the SEBI

    (Portfolio Managers) Regulations, 1993 since February 3, 2004 for

    undertaking portfolio management services.

    Subsidiaries

    UTI International Ltd. (UTIIL) is a 100% subsidiary of UTIAMC,

    registered in Guernsey, Channel Islands, which acts as the manager to

    offshore funds and markets these offshore funds abroad. Towards

    expansion of its activities, UTIIL has signed a joint venture agreement

    with Shinsei Bank Ltd. of Japan to set up UTI International (Singapore)

    Pvt. Ltd.

    UTIIL is focussed on investment management and distribution of

    financial products in the South East Asian region. UTIIL also manages

    funds investing in other jurisdictions.

    UTI Retirement Solutions Ltd. (UTIRSL), is a 100% subsidiary of

    UTIAMC which was incorporated in December, 2007 and started

    operations w.e.f. March, 2008. UTIRSL has been set up to carry out the

    operations as a Pension Fund Manager under the New Pension

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    System set up by Pension Fund Regulatory and Development Authority

    (PFRDA).

    UTIRSL was initially appointed by the NPS to manage the pension

    funds of the government employees. In March, 2009, the Company has

    also been appointed by NPS for management of pension funds for non-

    government employees.

    Directors of UTIAMC

    Shri U. K. Sinha

    Chairman & Managing Director

    UTIAMC Ltd.

    UTI Tower, Gn Block

    Bandra Kurla Complex

    Bandra (East)

    Mumbai - 400 051

    Shri S. C. Bhargava

    Non-Executive Chairman

    OTC Exchange of India

    Flat No.14, Queens Court

    Maharshi Karve Road

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    Churchgate

    Mumbai 400 020

    Dr. K. C. Mishra

    Director

    National Insurance Academy

    B2-32, Elite Empire

    Balewadi

    Pune - 411 045

    Ms. Anita Ramachandran

    Director & CEO

    Cerebrus Consultants Pvt. Ltd.

    13, Navroze Apartments

    Bhulabhai Desai Road

    Mumbai - 400 026

    Shri Prithvi Haldea

    Chairman & Managing Director

    Praxis Consulting & Information

    Services Pvt. Ltd.

    C-101, Rishi Apartments

    Alaknanda

    New Delhi-110 019

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    Shri P. R. Khanna

    Chartered Accountant

    70, Sundar Nagar

    New Delhi - 110 003

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    RELIANCE MUTUAL FUND

    Reliance Mutual Fund (RMF) is one of Indias leading Mutual Funds,

    with Assets Under Management (AUM) of Rs. 93,532 crore (AUM as

    on 29th Feb 08) and an investor base of over 65.73 Lakhs. Reliance

    Mutual Fund, a part of the Reliance - Anil Dhirubhai Ambani Group, is

    one of the fastest growing mutual funds in the country. RMF offers

    investors a well-rounded portfolio of products to meet varying investor

    requirements and has presence in 115 cities across the country.

    Reliance Mutual Fund constantly endeavors to launch innovative

    products and customer service initiatives to increase value to

    investors. "Reliance Mutual Fund schemes are managed by Reliance

    Capital Asset Management Limited., a subsidiary of Reliance Capital

    Limited, which holds 93.37% of the paid-up capital of RCAM, the

    balance paid up capital being held by minority shareholders."Reliance

    Capital Ltd. is one of Indias leading and fastest growing private

    sector financial services companies, and ranks among the top 3

    private sector financial services and banking companies, in terms of

    net worth. Reliance Capital Ltd. has interests in asset management,

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    life and general insurance, private equity and proprietary investments,

    stock broking and other financial services.

    Vision Statement

    To be a globally respected wealth creator with an emphasis on

    customer care and a culture of good corporate governance.

    Mission Statement

    To create and nurture a world-class, high performance

    environment aimed at delighting our customers.

    Corporate Governance

    Our Corporate Governance Policy:

    Reliance Capital Asset Management Ltd. has a vision of being a

    leading player in the Mutual Fund business and has achieved

    significant success and visibility in the market. However, an

    imperative part of growth and visibility is adherence to Good Conduct

    in the marketplace.

    At Reliance Capital Asset Management Ltd., the implementation and

    observance of ethical processes and policies has helped us in

    standing up to the scrutiny of our domestic and internationalinvestors.

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    Management :

    The management at Reliance Capital Asset Management Ltd. is

    committed to good Corporate Governance, which includes

    transparency and timely dissemination of information to its investors

    and unit holders. The Board of Directors of RCAM is a professional

    body, including well-experienced and knowledgeable Independent

    Members. Regular Audit Committee meetings are conducted to

    review the operations and performance of the company.

    Employees :

    Reliance Capital Asset Management Ltd. has at present, a code of

    conduct for all its officers. It has a clearly defined prohibition on

    insider trading policy and regulations. The management believes in

    the principles of propriety and utmost care is taken while handling

    public money, making proper and adequate disclosures. All personnel

    at Reliance Capital Asset Management Ltd are made aware of their

    rights, obligations and duties as part of the Dealing Policy laid down

    in terms of SEBI guidelines. They are taken through a well-designed

    HR program, conducted to impart work ethics, the Code of Conduct,

    information security, Internet and e-mail usage and a host of other

    issues. One of the core objectives of Reliance Capital Asset

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    Management Ltd. is to identify issues considered sensitive by global

    corporate standards, and implement policies/guidelines in conformity

    with the best practices as an ongoing process. Reliance Capital Asset

    Management Ltd. gives top priority to compliance in true letter and

    spirit, fully understanding its fiduciary responsibilities.

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    HDFC MUTUL FUND

    About Us

    HDFC Asset Management Company Limited (AMC)

    HDFC Asset Management Company Ltd (AMC) was incorporated

    under the Companies Act, 1956, on December 10, 1999, and was

    approved to act as an Asset Management Company for the HDFC

    Mutual Fund by SEBI vide its letter dated July 3, 2000.

    The registered office of the AMC is situated at Ramon House, 3rd

    Floor, H.T. Parekh Marg, 169, Backbay Reclamation, Churchgate,

    Mumbai - 400 020.

    In terms of the Investment Management Agreement, the Trustee has

    appointed the HDFC Asset Management Company Limited to

    manage the Mutual Fund. The paid up capital of the AMC is Rs.

    25.161 crore.

    The present equity shareholding pattern of the AMC is as follows :

    Particulars % of the paid up equity capital

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    Housing Development Finance Corporation Limited 60

    Standard Life Investments Limited 40

    Zurich Insurance Company (ZIC), the Sponsor of Zurich India Mutual

    Fund, following a review of its overall strategy, had decided to divest

    its Asset Management business in India. The AMC had entered into

    an agreement with ZIC to acquire the said business, subject to

    necessary regulatory approvals.

    On obtaining the regulatory approvals, the following Schemes of

    Zurich India Mutual Fund have migrated to HDFC Mutual Fund on

    June 19, 2003. These Schemes have been renamed as follows:

    Former Name New Name

    Zurich India Equity Fund HDFC Equity Fund

    Zurich India Prudence Fund HDFC Prudence Fund

    Zurich India Capital Builder Fund HDFC Capital Builder Fund

    Zurich India TaxSaver Fund HDFC TaxSaver

    Zurich India Top 200 Fund HDFC Top 200 Fund

    Zurich India High Interest Fund HDFC High Interest Fund

    Zurich India Liquidity Fund HDFC Cash Management Fund

    Zurich India Sovereign Gilt Fund HDFC Sovereign Gilt Fund*

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    *HDFC Sovereign Gilt Fund has been wound up in March 2006

    The AMC is managing 24 open-ended schemes of the Mutual Fund

    viz. HDFC Growth Fund (HGF), HDFC Balanced Fund (HBF), HDFC

    Income Fund (HIF), HDFC Liquid Fund (HLF), HDFC Long Term

    Advantage Fund (HLTAF), HDFC Children's Gift Fund (HDFC CGF),

    HDFC Gilt Fund (HGILT), HDFC Short Term Plan (HSTP), HDFC

    Index Fund, HDFC Floating Rate Income Fund (HFRIF), HDFC

    Equity Fund (HEF), HDFC Top 200 Fund (HT200), HDFC Capital

    Builder Fund (HCBF), HDFC TaxSaver (HTS), HDFC Prudence Fund

    (HPF), HDFC High Interest Fund (HHIF), HDFC Cash Management

    Fund (HCMF), HDFC MF Monthly Income Plan (HMIP), HDFC Core

    & Satellite Fund (HCSF), HDFC Multiple Yield Fund (HMYF), HDFC

    Premier Multi-Cap Fund (HPMCF), HDFC Multiple Yield Fund . Plan

    2005 (HMYF-Plan 2005), HDFC Quarterly Interval Fund (HQIF) and

    HDFC Arbitrage Fund (HAF).

    The AMC is also managing 13 closed ended Schemes of the HDFC

    Mutual Fund viz. HDFC Long Term Equity Fund, HDFC Mid-Cap

    Opportunities Fund, HDFC Infrastructure Fund, HDFC Fixed Maturity

    Plans, HDFC Fixed Maturity Plans - Series II, HDFC Fixed Maturity

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    Plans - Series III, HDFC Fixed Maturity Plans - Series IV, HDFC

    Fixed Maturity Plans - Series V, HDFC Fixed Maturity Plans - Series

    VI, HFDC Fixed Maturity Plans - Series VII, HFDC Fixed Maturity

    Plans - Series VIII, HFDC Fixed Maturity Plans - Series IX and HFDC

    Fixed Maturity Plans - Series X.

    The AMC is also providing portfolio management / advisory services

    and such activities are not in conflict with the activities of the Mutual

    Fund. The AMC has renewed its registration from SEBI vide

    Registration No. - PM / INP000000506 dated December 8, 2006 to

    act as a Portfolio Manager under the SEBI (Portfolio Managers)

    Regulations, 1993. The Certificate of Registration is valid from

    January 1, 2007 to December 31, 2009.

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    HDFC

    HDFC

    HDFC was incorporated under the Companies Act, 1956, on

    December 10, 1999, and was approved to act as an Asset

    Management Company for the HDFC Mutual Fund by SEBI vide its

    letter dated June 30, 2000.

    The registered office of the AMC is situated at Ramon House, 3rd

    Floor, H.T. Parekh Marg, 169, Backbay Reclamation, Churchgate,

    Mumbai - 400 020.

    In terms of the Investment Management Agreement, the Trustee has

    appointed the HDFC Asset Management Company Limited to

    manage the Mutual Fund. The paid up capital of the AMC is Rs.

    25.161 crore.

    The present equity shareholding pattern of the AMC is as follows :

    Particulars % of the paid up equity

    capital

    Housing Development Finance Corporation Limited 60

    Standard Life Investments Limited 40

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    Zurich Insurance Company (ZIC), the Sponsor of Zurich India Mutual

    Fund, following a review of its overall strategy, had decided to divest

    its Asset Management business in India. The AMC had entered into

    an agreement with ZIC to acquire the said business, subject to

    necessary regulatory approvals.

    On obtaining the regulatory approvals, the following Schemes of

    Zurich India Mutual Fund have migrated to HDFC Mutual Fund on

    June 19, 2003. These Schemes have been renamed as follows:

    Former Name New Name

    Zurich India Capital Builder Fund HDFC Capital Builder Fund

    Zurich India Equity Fund HDFC Equity Fund

    Zurich India High Interest Fund HDFC High Interest Fund

    Zurich India Liquidity Fund HDFC Cash Management Fund

    Zurich India Prudence Fund HDFC Prudence Fund

    Zurich India Sovereign Gilt Fund HDFC Sovereign Gilt Fund*

    Zurich India TaxSaver Fund HDFC TaxSaver

    Zurich India Top 200 Fund HDFC Top 200 Fund

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    *HDFC Sovereign Gilt Fund has been wound up in March 2006.

    The AMC is also providing portfolio management / advisory services

    and such activities are not in conflict with the activities of the Mutual

    Fund. The AMC has renewed its registration from SEBI vide

    Registration No. - PM / INP000000506 dated December 8, 2006 to

    act as a Portfolio Manager under the SEBI (Portfolio Managers)

    Regulations, 1993. The Certificate of Registration is valid from

    January 1, 2007 to December 31, 2009.

    The Board of Directors of the HDFC Asset Management

    Company Limited (AMC) consists of the following eminent

    persons.

    Mr. Deepak S. Parekh

    Mr. N. Keith Skeoch

    Mr. Keki M. Mistry

    Mr. James Aird

    Mr. P. M. Thampi

    Mr. Humayun Dhanrajgir

    Dr. Deepak B. Phatak

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    Mr. Hoshang S. Billimoria

    Mr. Rajeshwar Raj Bajaaj

    Mr. Vijay Merchant

    Ms. Renu S. Karnad

    Mr. Milind Barve

    Mr. Deepak S. Parekh

    Mr. Deepak Parekh, the Chairman of the Board, is associated with

    HDFC Ltd. in his capacity as its Executive Chairman.

    Mr. Parekh joined HDFC Ltd. in a senior management position in

    1978. He was inducted as Wholetime Director of HDFC Ltd. in 1985

    and was appointed as the Executive Chairman in 1993.

    His other Directorships as on March 31, 2009 are as follows:

    Company

    Airport Authority of India Director

    Bharat Bijlee Limited Alternate Director

    Borax Morarji Limited Alternate Director

    Castrol India Limited Director

    Exide Industries Limited Alternate Director

    GlaxoSmithKline Pharmaceuticals Limited Chairman

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    HDFC ERGO General Insurance Company Limited Chairman

    HDFC Standard Life Insurance Company Limited Chairman

    Hindustan Oil Exploration Corporation Limited Director

    Hindustan Unilever Limited Director

    Infrastructure Development Finance Company Limited Chairman

    Lafarge India Pvt. Limited Chairman

    Mahindra & Mahindra Limited Director

    Satyam Computer Services Limited Director

    Siemens Limited Chairman

    The Indian Hotels Company Limited Director

    Zodiac Clothing Company Limited Alternate Director

    Mr. Parekh is a Fellow of the Institute of Chartered Accountants

    (England & Wales).

    Mr. N. Keith Skeoch

    Mr. N. Keith Skeoch is associated with Standard Life Investments

    Limited as its Chief Executive and is responsible for all company

    business and investment operations within Standard Life Investments

    Limited.

    Mr. Skeoch joined Standard Life Investments Limited as Chief

    Executive Officer from James Capel & Co (now HSBC Securities),

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    where he was employed from 1980 to 1999. From his first role at

    James Capel as an International Economist, he went on to become

    the Senior UK Economist in 1982 and Chief Economist two years

    later. In 1993, he was appointed Director of Economics and Strategy

    and was given the responsibilities of Managing Director, International

    Equities in 1998.

    His other Directorships as on March 31, 2009 are as follows:

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    ICICI PRU. MUTUL FUND

    ICICI Prudential mutual fund is a joint venture between ICICI Bank, a

    premier financial powerhouse, and Prudential plc, a leading

    international financial services group headquartered in the United

    Kingdom. ICICI Prudential was amongst the first private sector

    insurance companies to begin operations in December 2000 after

    receiving approval from Insurance Regulatory Development

    Authority (IRDA).

    ICICI Prudential's capital base stands at Rs. 20.26 billion with ICICI

    Bank and Prudential plc holding 74% and 26% stake respectively.

    For the past five years, ICICI Prudential has retained its position

    as the No. 1 private life insurance in the country, with the wide

    range of flexible products that meet the needs of the Indian

    customer at every step in life. In the first quarter of financial year

    2006-07 we have cross the new milestone of insuring the lives of

    more than 2.5 million police holders. Today our nation-wide team

    comprises of over 580 offices, over 234000 advisors; and 22 bank

    assurance partners.

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    ICICI Prudential is also the only private life insurer in India to receive

    a National Insurer Financial Strength rating of AAA (Ind) from

    Fitch ratings. The AAA rating is the highest rating, and is a clear

    assurance of ICICI Prudential's ability to meet its obligations to

    customers at the time of maturity or claims. This rating is

    determined after a thorough evolution of companys financial

    processes, risk management framework , product mix , market

    share, etc. Over the past five years

    We have paid over 2100 claims amounting to more then Rs 26 crore

    and taken several step to assure customers of quick and smooth

    claims process .For the past five years, ICICI Prudential has

    retained its position as the No. 1 private life insurer in the country,

    with a wide range of flexible products that meet the needs of the

    Indian customer at every step in life. We have once again

    maintained our leadership position with a 32% market share

    amongst the private life insurance companies ( figure as of

    Quarter 1,finantial year 2006-07)

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    MARKET SHARE OF ICICI PRUDENTIAL

    Market Share Amo ng Pr iva te C om

    32%

    16%11%10%

    6%

    7%

    6%5% 5% 1%1%

    ICICI Prudent ia lB i r la Sunl ife HDF C StandradBaja j A l l ianz

    M A X N Y L TA TA A ig O M K o tak A V IV A L ife

    ING V y s y a M et L ife A M P S am m ar

    DISTRIBUTION

    ICICI Prudential has one of the largest distribution networks amongst

    private life insurers in India with a network of over 234,000 advisors,

    and having commenced operations in 271 cities and towns in India,

    stretching from Bhuj in the west to Guwahati in the east, and Jammu

    in the north to Trivandrum in the south.

    The company has 22 bank assurance partners, having tie-ups with

    ICICI Bank, of India, Federal Bank, South Indian Bank, Lord Krishna

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    Bank, all regional rural banks sponsored by Bank of India, as well as

    some co-operative banks; as well as over 200 corporate agents and

    brokers. It has also tied up with NGOs, MFIs and corporate for the

    distribution of rural policies.

    Board of Directors

    The ICICI Prudential Life Insurance Company Limited Board

    comprises reputed people from the finance industry both from India

    and abroad.

    Mr. K.V. Kamath, Chairman

    Mr. Barry Stowe

    Mrs. Kalpana Morparia

    Mrs. Chanda Kochhar

    Mr. HT Phong

    Mr. M.P. Modi

    Mr. R Narayanan

    Mr. Keki Dadiseth

    Ms.Shikha Sharma, Managing Director

    Mr. N.S.Kannan, Executive Director

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    Mr. Bhargav Dasgupta, Executive Director

    Management Team

    The ICICI Prudent ia l L ife Insurance Company Limited

    Management team compr ises reputed people f rom the

    finance industry both from

    India and abroad.

    Ms. Shikha Sharma, Managing Director & CEO

    Mr. N. S. Kannan, Executive Director

    Mr. Bhargav Dasgupta, Executive Director

    Ms. Anita Pai, EVP - Customer Service & Technology

    Mr. Azim Mithani, Chief Actuary

    Mr. Puneet Nanda , Chief Investments Officer

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    Vision & Values

    Our vision:

    To make ICICI Prudential the dominant Life and Pensions player built on trust by

    world-class people and service.

    This we hope to achieve by:

    1-Understanding the needs of customers and offering them superior products

    and service .

    2- Leveraging technology to service customers quickly, efficiently and

    conveniently.

    3- Developing and implementing superior risk management and investment

    strategies to offer sustainable and stable returns to our policyholders

    4-Providing an enabling environment to foster growth and learning for our

    employees .

    5-And above all, building transparency in all our dealings.

    The success of the company will be founded in its unflinching commitment to 5

    core values -- Integrity, Customer First, Boundary less, Ownership and Passion.

    Each of the values describe what the company stands for, the qualities of our

    people and the way we work.

    We do believe that we are on the threshold of an exciting new opportunity, where

    we can play a significant role in redefining and reshaping the sector. Given the

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    quality of our parentage and the commitment of our team, there are no limits to

    our growth.

    Our values :

    Every member of the ICICI Prudential team is committed to 5 core values:

    Integrity, Customer First, Boundary less, Ownership, and Passion. These values

    shine forth in all we do, and have become the keystones of our success.

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    RESEARCH METHODOLOGY

    This Research involves the collection of primary data through survey

    approach because data is to be collected only by meeting worker of

    mutual fund Company executives. Survey helps to know that what is

    the strength of company means which worth, publicity and strength.

    Approached executive through various means. We did cold calling,

    targeted on Mutual fund. A meeting that talks about the career

    opportunity being provided and the benefits that a what is the position

    of company in India. Also did surveys, at places like Karvy, UTI, Birla,

    HDFC, Reliance, ICICI pru with a questionnaire taking their

    information.

    Also since how many years was established your company in

    Lucknow city. All this helps in judging who will be a better in 5 MNCs

    companys and who fulfills the criteria we looking out for the most. We

    mainly approached that companys executives who answered truly.

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    In depth interview

    IN-DEPTH INTERVIEW:

    After collecting the data I made an appointment with

    respondents for their detailed interview to check whether the

    candidate have zeal to earn money by making relationship with

    customers. Their qualification and work experience was also

    checked.

    DATA COLLECTION:

    Primary Data: Data collected through market survey

    and cold calling.

    Secondary Data: Data collected from magazines,

    yellow pages and from other indirect sources.

    Primary Data: For collecting data I directly approached to

    persons of different profile with questionnaire. I took the relevant

    information out of them.

    Primary data is the kind of data, which is collected by the investigator

    himself for the purpose of the specific study. The data such collected

    is original in character. The advantage of this method of collections

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    authentic.

    For Primary data we did MNCs Companies surveys where we

    approached people through questionnaire, used posters & banners

    (many people came enquiring & we got questionnaires filled on which

    calls were made later, we also did cold calling on random numbers

    telling people about the career opportunity & those that seemed

    interested were called to the office for formal meeting. The method of

    sampling was the random convenient sampling method.

    MARKET SURVEY

    We carried out various surveys where we approached executives of

    ICICI Prudential, Birla, HDFC, Reliance. We approached executives

    who appeared in interview and they showed interest in my

    programme they are Alpna Dubey Branch Manager HDFC Mutual

    fund, Niraj Kumar cluster head ICICI Pru and executive of UTI, Birla

    and Reliance mutual fund. Their name & contact numbers were

    taken.

    SECONDARY DATA:

    The data that has been already collected by others is called

    secondary data. The secondary data could be collected from journals,

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    Reports, internet and various publications. The advantages of the

    secondary data can be it is economical, both in terms of money and

    time spent.

    For secondary data we used various sources like Directories, CAs

    directory, Yellow pages, references & also data from various internet

    sites like google.com, ask.com where there are few free resumes

    available.

    These data was taken from the following sources:

    Mutual Fund companies executives

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    OBJECTIVE OF THE STUDY

    The Present study has been undertaken with the objective of

    examining, analyzing and interpreting under the title

    Comparison between performance in mutual fund in

    The specific objective can be enumerated as following-

    (1)To study the demographic pattern of investment.

    (2)To know the saving habits of investors.

    (3)To know the interest of customers regarding Investment in

    Mutual Fund.

    (4)To identify the criteria for choosing the schemes amongst the

    following-

    a. Tax benefit

    b. Capital growth

    c. Liquidity

    (5)To identify need of customers/investors according to the

    various schemes available in Mutual Fund, Such as sectoral

    fund, debt fund and equity fund.

    (6)To study the satisfaction level of Investors.

    (7)To identify the investors reaction for the introduction of

    Mandatory Permanent Account Number (PAN) Card.

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    (8)To develop the understanding of various funds available in the

    market.

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    DATA ANALYSIS

    INVESTORS PROFILE

    AGE:

    Age (Years) No %

    20-30 23 19.17

    30-40 48 40.00

    40-50 34 28.33

    >50 15 12.50

    Total 120 100.00

    19.17%

    40.00%

    28.33%

    12.50%20-30

    30-40

    40-50

    >50

    Description:

    Most of the respondents (40%) are in the age group of 30-40 years.

    Least no. of respondents are in the age group of more than 50 years.

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    Sex:

    Male No %

    MALE 94 78.3

    FEMALE 26 21.7

    Total 120 100.00

    78.30%

    21.70%

    Male

    Female

    Description:

    Majority of the respondents are male (about 78%).

    About 22% are female No. of female investors are quite less than that of male.

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    Profession:

    Profession No %

    Govt. Service 23 19.17

    Private Service 45 37.50

    Self Employed 52 43.33

    Total 120 100.00

    19.17%

    37.50%

    43.33%Govt. Service

    Private Service

    Self Employed

    Description: Majority of the respondents are self employed i.e. 43% of the sample size.

    Govt. servant constitute only about 19% lesser than private service holder (about

    37%).

    More of the person are from self employed which determine from the concern

    report.

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    Q.1 Which Income bracket best describe your annual income?

    Income (Rs. in lakh) No %

    Up to One 08 7

    1 to 2.5 36 30

    2.5 to 5 54 45

    >5 22 18

    Total 120 100.00

    7.00%

    30.00%

    45.00%

    18.00% Up to One lakh

    One lakh to 2.5

    2.5 to 5 lakh

    >5 lakh

    Description:

    Majority of the investors comes under the income 2.5 to 5 lakh.

    About 18% respondents come under the income more than 5 lakh.

    Least %age (7%) respondents come under the income up to 1 lakh.

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    Q.2 What % of your income do you invest?

    Investment (in %) Number %

    50 18 15

    Total 120 100.00

    27.00%

    34.00%

    24.00%

    15.00% 50

    Description:

    34% of the respondents invest 15 to 30% of their income where as 27%respondent invest less than 15% of their income.

    24% invest 30-50% income of their income.

    Only 15% respondents invest greater than half of their total income.

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    Q.3 How much of total investment do you invest in mutual fund?

    Investment (in %) Number %

    40 12 10

    Total 120 100.00

    36.00%

    31.00%

    23.00%

    10.00%40

    Description:

    36% of the respondents invest less than 10% in mutual fund out of their totalinvestment compare to 31% who invest their 10-20% of their total investment.

    23% respondents invest 20-40% of their total investment where as respondent

    greater than 40% invest of their total investment in mutual fund.

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    Q.4 What is the Primary objective of your investment?

    Objectives Number %

    Tax benefits 38 32

    Capital appreciation 42 34Dividend 09 08

    Liquidity 31 26

    Total 120 100.00

    32.00%

    34.00%

    8.00%

    26.00%

    Tax Benefit

    Capital

    Appreciation

    Divident

    Liquidity

    Description:

    About 34% of the respondents primary objective is capital appreciation. Tax

    benefit is the second objective of the respondent (31%).

    Liquidity as a primary objective constitute only 26%. 8% invest for the objective

    of dividend.

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    Q.5 Which of the following types of Mutual Fund do you invest in?

    Types of Mutual Fund Number %

    Open Ended 47 39

    Close Ended 12 10

    Both 61 51

    Total 120 100.00

    39.00%

    10.00%

    51.00%

    Open Ended

    Close Ended

    Both

    Description:

    Open ended schemes constitute 39% of the total respondents. Where as only 10%constitute close ended schemes.

    Both open ended and close ended constitute about half of the respondent (51%).

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    Q.6 What is your preference of investment among the following schemes?

    Schemes Number %

    Equity 49 41

    Debt 23 19

    Sectoral 35 29

    Others 13 11

    Total 120 100.00

    41.00%

    19.00%

    29.00%

    11.00% Equity

    Debt

    Sectoral

    Others

    Description:

    Equity schemes are the most preferred (41%), then sectoral schemes (29%).

    Debt schemes constitute 19% and others constitute only 11%.

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    Q.7 Which of the following AMCS (Mutual Fund) did you make maximum

    investment in?

    AMCS (Mutual Fund) Number %

    Reliance 29 24

    ICICI Prudential 07 06LIC 43 36

    Karvy 25 21

    Others 16 13

    Total 120 100.00

    Description:

    Reliance mutual fund is widely expected (second position0 just sfter LIC which

    constitute 36% of the respondents. Karvy on 3rd (21%).

    ICICI Prudential is least popular (only6%).

    Others mutual funds constitute 13% of the respondents.

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    24.00%

    6.00%

    36.00%

    21.00%

    13.00%Reliance

    ICICI

    LIC

    KArvy

    Others

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    Q.8 Do you think that the performance of AMC effect the criteria of Investment?

    Opinion Number %

    Yes 97 80

    No 14 12

    Cant Say 09 08

    Total 120 100.00

    80.00%

    12.00%

    8.00%

    Yes

    No

    Can's Say

    Description:

    Maximum of the respondents (80%) think that the performance of AMC effect the

    criteria of investment whereas 12% dont believe so.

    8% are unable to say anything.

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    Q.9 Are you satisfy with the return or your present investment?

    Opinion Number %

    Highly Satisfied 11 09

    Satisfied 57 47

    Unsatisfied 38 32

    Highly Unsatisfied 14 12

    Total 120 100.00

    9.00%

    47.00%32.00%

    12.00%

    Highly Satisfied

    Satisfied

    Un Satisfied

    Highly UnSatisfied

    Description:

    About half of the respondents (47%) are satisfied with return of their presentinvestment. On the other hand 32% are unsatisfied also.

    9% of the respondents are highly satisfied compare to 12% who are highly

    unsatisfied.

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    Q.10 Do you think that mandatory of permanent account number (PAN) effect the

    investment?

    Opinion Number %

    Yes 93 77

    No 21 18Cant Say 06 05

    Total 120 100.00

    77.00%

    18.00%5.00%

    Yes

    No

    Can't Say

    Description:

    77% of the respondents think that mandatory PAN effect the investment. On the other

    hand, 18% dont believe so.

    5% are unable to say anything.

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    FINDINGS:

    1) Majority of the respondent we met were Male in the age group of 30-40 yrs.

    2) More than 65% of the investor invest only about 20% of their total investment in

    Mutual fund.

    3) Majority of investors have invested in LIC, as perhaps its oldest and reliable

    trust.

    4) Amongst the private player, Karvy Mutual fund is rapidly becoming popular

    among investors.

    5) People invest in Mutual Fund Primarily for capital growth and secondarily for tax

    benefits % liquidity.

    6) Majority of the investors opt for equity schemes.

    7) Open ended schemes have more preference to close ended schemes.

    8) Performance of AMC largely effect the investment.

    9) Introduction of Permanent Account No. (PAN) for investing in Mutual Fund will

    effect the AMC in accumulating funds.

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    RECOMMENDATIONS AND SUGGESTIONS

    1) There is a large scope of Mutual Funds to invest in especially in suburban area.

    2) There is need to have more promotional activities from the very grass root level

    such as installing canopy, advertising through print & electronic medic.

    3) People invest their savings in a trust not in a company. So investors trust should be

    maintained and developed by delivering best services and after safe services, value

    added services and after sale services.

    4) The objective of the investment for mutual fund should be capital growth and fund

    should be invested in equities.

    5) Equity schemes of Mutual Fund are the most preferred amongst investors as they

    give high returns over the other schemes.

    6) Open ended scheme is highly preferred amongst customers as there may be reasons

    for redemption of unit at any period of time.

    7) Performance of mutual should be focused on by providing necessary facts figures,

    award & other achievement of the trust.

    8) Investors got their expected returns from the investment they have make already

    and thus it widen the scope of investment further.

    9) Almost 75% of investor do not want to give their permanent Account No. (PAN)

    while investing in Mutual fund and trust, it should be mandatory for a specified

    amount of investment.

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    LIMITATIONS

    Lead provided me was not sufficient.

    Due to paucity of time, sample size limited up to 120 respondents only.

    Most of the investors did not respond well & might have replied incorrectly.

    it was difficult to fix appointment with clients due to their tight schedule.

    The reliability of data collected and analyzed depends upon the sources of data.

    Some investors did not want to reveals fact figures of their earnings and

    investment.

    The lead provided me was limited to Lucknow only. It was not enough to my

    summer training Topic.

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    QUESTIONNAIRE

    INVESTORS PROFILEAGE:

    Age (Years)

    20-30

    30-40

    40-50

    >50

    Sex:

    MaleMALE

    FEMALE

    Profession:

    Profession

    Govt. Service

    Private Service

    Self Employed

    Q.1 Which Income bracket best describe your annual income?

    Income (Rs. in lakh)

    Up to One

    1 to 2.5

    2.5 to 5

    >5

    Q.2 What % of your income do you invest?

    Investment (in %)

    50

    Q.3 How much of total investment do you invest in mutual fund?

    Investment (in %)

    40

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    Q.4 What is the Primary objective of your investment?

    Objectives

    Tax benefits

    Capital appreciation

    Dividend

    Liquidity

    Q.5 Which of the following types of Mutual Fund do you invest in?

    Types of Mutual Fund

    Open Ended

    Close Ended

    Both

    Q.6 What is your preference of investment among the following schemes?

    Schemes

    Equity

    DebtSectoral

    Others

    Q.7 Which of the following AMCS (Mutual Fund) did you make maximum

    investment in?

    AMCS (Mutual Fund)

    Reliance

    ICICI Prudential

    LIC

    Karvy

    OthersQ.8 Do you think that the performance of AMC effect the criteria of Investment?

    Opinion

    Yes

    No

    Cant Say

    Q.9 Are you satisfy with the return or your present investment?

    Highly Satisfied

    Satisfied

    Unsatisfied

    Highly UnsatisfiedQ.10 Do you think that mandatory of permanent account number (PAN) effect the

    investment?

    Yes

    No

    Cant Say

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    11. If S.I.P then how would you like to invest?

    a. Daily

    b. Monthlyc. Quaterly

    d. Six monthly

    12. When would you like to invest in future?

    a. 1 To 6 months

    b. 6 to 12 monthsc. After one year

    13. how do you expect your current income to change?

    a. Decrease dramatically

    b. Decrease slightly

    c. Remain about the same

    d. Increase dramatically

    14. Do you know about karvy stock brokring LTD?

    a. Yes

    b. No

    15. If yes how you came to know about karvy stock brokring LTD?

    16. Have you ever invested through karvy stock brokring LTD?

    17. If yes please name the product.