music : your social media optimisation

Rynda LAUREL Vincent BOUTON

Timothée DE L AITRE Pierre-François YVEN

How to use web-based tools

for Social Media Content Creation &

Community Management

Artists & Labels :

TWITTER: @af83media @rynda #mama83

Presented by Rynda Laurel October 15 & 16, 2010

2 © 2010 af83 Tous droits réservés


WHERE DO YOU START?


#1 for sharing pictures

#2 for sharing videos

FACEBOOK 550 million users worldwide (including 19 million in France)

600 million search per day 55 million tweets per day

TWITTER 180 millions users worldwide

(including 150-200,000 in France)

MYSPACE 95 millions unique viewers in august 2010 Still a reference for all music artists.

#1 for sharing videos in France & worldwide 2nd biggest search engine



THE FAB 5


THE FAB 5:

WEBSITE with BLOG and

NEWSLETTER

Social Media Darlings:

FACEBOOK

YOUTUBE MYSPACE

TWITTER


THE FAB 5: Artist Sample


NEWSLETTER

facebook, twitter, myspace, youtube

FACEBOOK

YOUTUBE MYSPACE

TWITTER

MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE…


THE FAB 5: Indie Label Sample


NEWSLETTER

facebook, twitter, myspace, youtube

FACEBOOK

YOUTUBE MYSPACE

TWITTER

MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE…


BUILD A SITE with a BLOG & NEWSLETTER



Rule #1: No flash! Rule #2: Make a strong front page. Rule #3: Keep it simple. Rule #4: Keep it updated. Rule #5: Make it personal. Rule #6: Create a community

From Hypebot http://bit.ly/dfgKFf



1. FACEBOOK


CUSTOMIZE FACEBOOK…


http://www.facebook.com/bandpage?v=info


http://apps.facebook.com/ilike/artist_tour_1


http://www.facebook.com/apps/application.php?id=11423005270


EVENTS

YOUTUBE



2. TWITTER



There are many resources about Twitter etiquitte and language… do some research then jump in…

Learn the following: @reply

RT RT vs ♻

#hashtags #MM (Music Monday)

#FF (Follow Friday)


THIS IS ALL PEOPLE SEE IN THEIR HOME FEED. MAKE IT COUNT.

MAKE IT yours… change design & use a good icon/photo.


NOTE WHEN SLASH TWEETS HE ‘SIGNS” IT SO FANS KNOW IT’S HIM.


MAKE LISTS.. FANS, FRIENDS BRANDS, RADIO, BLOGS, AND YOUR TEAM FEEL SPECIAL.

22 © 2010 af83 Tous droits réservés http://apps.facebook.com/selectivetwitter/

http://twitter.com/goodies/widgets

TWITTER WIDGET FOR WEB OR FACEBOOK SELECTIVE TWEETS FOR FACEBOOK

http://oneforty.com/category/Music

(a few) TWITTER TOOLS


Tweet For A Track: Viral and tracking tool

#TFAT

(a few) TWITTER TOOLS



3. MYSPACE



4. YOUTUBE



BLOGS


SEO: http://wordpress.org/extend/plugins/all-in-one-seo-pack/

GALLERY: (http://wordpress.org/extend/plugins/nextgen-gallery/)

FACEBOOK: http://wordpress.org/extend/plugins/tags/facebook

BOOKMARKS: http://wordpress.org/extend/plugins/sexybookmarks/

TWITTER: http://wordpress.org/extend/plugins/twitter-tools/

YOUTUBE: http://wordpress.org/extend/plugins/smart-youtube/

AUDIO: http://wordpress.org/extend/plugins/audio-player/

NEWSLETTER: http://wordpress.org/extend/plugins/subscribe2/

FLICKR: http://wordpress.org/extend/plugins/flickr-widget/

IT’S ALL ABOUT THE PLUG INS…



VIDEO


YouTube: The reference Dailymotion: made in France Viméo: creative & business

Livestream Ustream

Hey!spread TubeMogul



EXPANDING YOUR REACH WITH WIDGETS & MARKETING

& TOURING APPS



TIME SAVERS MANAGE MULTIPLE TWITTER ACCTS FACEBOOK, MYSPACE ETC…


HootSuite


TweetDeck


Seesmic 2



MONITORING



ALERTS


GET YOUR ALERTS SENT TO YOUR GOOGLE READER!!!



REAL-TIME SEARCH


USE SEARCH AND LISTS TO FIND OUT INFORMATION…

http://search.twitter.com/

AND ON HOOTSUITE…


AUDIENCE MEASUREMENT


How is it working? TWITTER: @af83media @rynda #mama83



Numbers are nice but real-time in-real-life interactions are priceless.

Judge also by your digital downloads, CD & merch sales, and live shows.



SHARE RELEVENT CONTENT



FACEBOOK «!like!» other artists, comment, engage

TWITTER create Lists, RT, #MM (Music Monday)

SHARE MUSIC: Your own and those artists you like use blip.fm, song.ly, last.fm, spotify

SHARE BLOGS: Your own and those relevent to your music…


SHARE RELEVENT CONTENT: PHOTO

More then press shots, upload interesting images

FACEBOOK upload from your mobile…

TWITTER use yfrog & Twitpic PHOTOS: Join Picassa or Flickr

ALWAYS USE YOUR BAND OR ARTIST NAME WHEN NAMING PHOTOS SO THEY APPEAR IN SEARCH


INTERACT WITH YOUR FANS

FACEBOOK TWITTER MYSPACE YOUTUBE: ~check in daily , answer? & RT, comment on

FAN posts ~once a week engage in real-time with your FANS


EXCLUSIVE CONTENT, CONTESTS & EXPERIENCES


GIVE AWAY FREE CONTENT

In exchange for valuable information and support…


GOOD RULES FOR SHARING… FROM ARIEL HYATT Musician’s Social Media Pyramid

LIKE: BREAD, CEREAL, PASTA

SERVINGS (RECOMMENDED FREQUENCY): 3 - 4 OUT OF EVERY 10 POSTS

GROUP 1. DIRECT ENGAGEMENT

LIKE: MEAT, POULTRY, FISH, BEANS, EGGS SERVINGS (RECOMMENDED FREQUENCY): 2 - 3 OUT OF EVERY 10 POSTS

GROUP 3. CURATE CONTENT

(AKA SELF PROMOTION)LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)SERVINGS (RECOMMENDED FREQUENCY): 1 OUT OF EVERY 10 POSTS

GROUP 5. SHINING A LIGHT ON YOURSELF

LIKE: MILK, CHEESE & YOGURT

SERVINGS (RECOMMENDED FREQUENCY): 2 OUT OF EVERY 10 POSTS

GROUP 4. A PICTURE SAYS 1,000 WORDS

LIKE: FRUITS & VEGETABLES SERVINGS (RECOMMENDED FREQUENCY):2-3 OUT OF EVERY 10 POSTS

GROUP 2: SHINE A LIGHT ON OTHERS



REMEMBER: MUSIC FIRST

BE AUTHENTIC… DON!’T JUST PROMOTE..

SHARE & ENGAGE BUILD FANS FOR LIFE

Rynda LAUREL Vincent BOUTON

Timothée DE L AITRE Pierre-François YVEN

MERCI! [email protected]

TWITTER: @af83media @rynda

#mama83

All background photos by Rynda Laurel Artist likeness and screengrabs for informational purposes only…

music : your social media optimisation

Self Improvement

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af83 tous droits rservs

af83 tous droits rservs

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