music videos lessons
DESCRIPTION
Introductory lessons - OCR Media A2TRANSCRIPT
![Page 1: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/1.jpg)
Music Video
Lesson 1
![Page 2: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/2.jpg)
Lesson objectives
• Understand some key attributes and the purpose of music videos
![Page 3: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/3.jpg)
What is a Music Video?
Complete the sentence• “A music video is……………………..”• Discuss
• Brain storm
![Page 4: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/4.jpg)
A music video is not
• A 3 part text• No Todorov
![Page 5: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/5.jpg)
What is the purpose of a music video?
• Brainstorm• Promote
Artist Music
• Financial• Artistic?
![Page 6: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/6.jpg)
Watch a MV
• Rock DJ - Robbie Williams• Analyse• Shot count
![Page 7: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/7.jpg)
Music VideoLesson 2
History of MV’s
![Page 8: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/8.jpg)
Lesson objectives
• To understand the history of the evolution of the MV
• To reinforce lesson 1 especially relating to the purpose of MV
![Page 9: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/9.jpg)
How it all started
• 1900 Gramophone invented• 1920 Fischinger sound/vision
synchronisation• 1927 1st sound film• 1940’s Hollywood musicals• 1939+ Panarom• 1963 Ready Steady Go (ITV)• 1964 TOTP (BBC) + Beatles
![Page 10: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/10.jpg)
How it all started
• 1981 MTV +Pop clips on Nickelodeon• 1983 CMTV + Thriller• 1984 Music Box in Europe• 1985 VH1 begins + MTV take over• 1987 MTV Europe to 1.6 million
homes
![Page 11: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/11.jpg)
MTV Europe
![Page 12: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/12.jpg)
MTV UK weekly reach %
1992
1993
1994
1995
1996
1997 99
819
9920
0020
0120
0220
0320
0420
0520
0620
0720
0820
090
2
4
6
8
10
12
![Page 13: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/13.jpg)
MTV UK weekly reach %
1992
1993
1994
1995
1996
1997 99
819
9920
0020
0120
0220
0320
0420
0520
0620
0720
0820
090
2
4
6
8
10
12 Factors for decline• Proliferation of pop
channels• Proliferation of cable TV• YouTube
![Page 14: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/14.jpg)
MTV Europe subscribers 2001
• MTV Central 33, 208, 517 • MTV Italia 15, 866, 816 • MTV European 10, 547, 850 • MTV UK & Ireland 10, 149, 761 • MTV Spain 8,029,854 • MTV NL 5,385,120 • MTV Nordic 5, 279, 559 • MTV France 5,261, 625 • MTV Poland 1,620, 325 • Hotel Room 218,235 • Total Free To Air 4,580,000 • Total 100, 147, 662
![Page 15: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/15.jpg)
MTV in decline?
![Page 16: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/16.jpg)
MTV channels today
![Page 17: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/17.jpg)
MUZU via Facebook
![Page 18: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/18.jpg)
Viva streaming
![Page 19: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/19.jpg)
![Page 20: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/20.jpg)
Artist channels on line
Note Link To social media
![Page 21: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/21.jpg)
View and discuss
![Page 22: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/22.jpg)
Music VideoLesson 3
Analysing Music Videos
![Page 23: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/23.jpg)
Essay title
The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.
• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • Copy on blog + Paper copy for feedback• Deadline Friday 4th July• Details on blog
![Page 24: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/24.jpg)
Lesson Objectives
• To understand the key characteristics of an MV
• To begin to apply formal analytical techniques to MVs
![Page 25: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/25.jpg)
Background
• Are there styles of MV?• Discuss
![Page 26: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/26.jpg)
Content
• What are some of the typical elements of a MV?
• Discuss
![Page 27: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/27.jpg)
Andrew Goodwins Analysis
• Andrew Goodwin• Dancing in the
Distraction Factory• Published 1992• Suggests 7
characteristics of MVs• Not all MVs show all 7 -
but many do
![Page 28: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/28.jpg)
1 Lyrics and visuals
Relationship between lyrics and what is shown on screen
• Illustrating• Amplifying• Contradicting Eg - Showing an image of a dead dog
when the lyric “dead dog” is sung.
![Page 29: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/29.jpg)
2 Music and visuals
Relationship between music and what is shown on screen
• Illustrating• Amplifying e.g. pace• Contradicting• Cutting visuals in time to music • Shot-count v bpm is relevant
![Page 30: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/30.jpg)
3 Genres exists
There are MV genres• They are often associated with specific
musical genresExamples of genre include• Stadium performance• Studio performance• Location• Narrative based• Others?
![Page 31: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/31.jpg)
4 Artist close ups
Record companies require that the main artist is strongly featured (in close up?)
• Artistic branding• Celebrity making• Artistic portrayal• Implications on looking good
![Page 32: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/32.jpg)
5 Star iconography
Artist may develop their own star iconography
• Branding• Style• Brand values/USP e.g. Spice Girls
![Page 33: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/33.jpg)
6 Voyeurism (esp in treatment of women)
Concept of seeing something you should/would not usually see
• Nudity/near nudity/revealing clothes• Exhibitionism • An intimate location e.g. bedroom• Screen within screen
Mirror shot Door/window framing Cameras or binoculars
![Page 34: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/34.jpg)
![Page 35: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/35.jpg)
Voyeurism
• What is acceptable?• Too much - limits audience• Too little - uninteresting
![Page 36: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/36.jpg)
Voyeurism - Frame within a frame
• Not overtly “sexual”• Image surrounded by something
acting as a frame eg. Doorway, window etc
![Page 37: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/37.jpg)
Frame within a frame
![Page 38: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/38.jpg)
Voyeurism
Mirror shot
+
Scanty clothing +
Private setting
![Page 39: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/39.jpg)
Voyeurism
Subject framed by • door• window or • other frame
![Page 40: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/40.jpg)
7 Intertextuality
There are often intertextual references to
• Other MV• Movies• TV texts• etc
![Page 41: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/41.jpg)
In addition
Normal conventions apply• Camera angles• Camera movements• Editing
• etc
![Page 42: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/42.jpg)
Examples
• Watch the examples and identify the 7 factors
![Page 43: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/43.jpg)
Summary
Further activities• Practice applying Goodwins to a MV
of your choice• Visit Blog link to see detailed
Goodwins analysis of a Rihanna video
![Page 44: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/44.jpg)
Music Video
Lesson 4Analysis of MV
![Page 45: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/45.jpg)
Essay title
The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.
• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • DeadlineFriday 4th JulyREMINDER
![Page 46: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/46.jpg)
Aims
• Understand the practical application of Goodwins Analysis
• Try the application
![Page 47: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/47.jpg)
Review sheet
![Page 48: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/48.jpg)
Example for analysis
• It’s Raining Men Geri Halliwell
![Page 49: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/49.jpg)
Activity
• Plan an essay - bullet point the following paragraphs
• Intro• 1 para for each Goodwin point• Conclusion
![Page 50: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/50.jpg)
![Page 51: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/51.jpg)
![Page 52: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/52.jpg)
Music Video
Lesson 5Analysis of MV 2
![Page 53: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/53.jpg)
Aims
• To gain further experience of the analysis of MVs using Goodwins as a framework
• Understand that some MV’s exhibit some aspects even at the expense of others
![Page 54: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/54.jpg)
Aims
• To gain further experience of the analysis of MVs using Goodwins as a framework
• Understand that some MV’s exhibit some aspects even at the expense of others
![Page 55: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/55.jpg)
Preparation
• Rule up “goodwins sheet”
![Page 56: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/56.jpg)
![Page 57: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/57.jpg)
Examples for analysis
• Jennifer Lopez • Discuss
![Page 58: Music videos lessons](https://reader036.vdocuments.site/reader036/viewer/2022062418/5552e60bb4c905014c8b5175/html5/thumbnails/58.jpg)
Examples for analysis
• George Michael• What are the main characteristics
and creative elements of this?