Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience (Jake Bugg)

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Shangri la and Jake Bugg are two of his albums which his twitter sent link out to the iTunes page so you could buy them; he also has a website with links to the music videos of them albums.

http://jakebugg.com/home/

Extension of income Jake Bugg has finished his 2013 tour where he went around the UK Europe and America singing songs from his first album and some of his new album Shangri la. He has just released tour dates for another tour at the end of this year where he will be doing arenas in Liverpool, Cardiff etc. He also does a lot of festivals and has more upcoming events at t in the park and Reading and Leeds and a lot more

http://www.ticketmaster.co.uk/Jake-Bugg-tickets/artist/1597196 http://jakebugg.com/gigs/

Extension of outlets He released a vinyl version of his album Shangri la and also a vinyl version of his new single messed up kids

http://shop.virginemi.com/jakebugg/

Music Video Purposes Analysis

Synergy He has an online store for merchandise he has is singles, album, and vinyl versions. He also has merchandise like t-shirts and accessories like mugs key rings, bags and hats and then also outerwear and merchandise form his 2013 tour

http://shop.virginemi.com/jakebugg/ http://jakebugg.shopbravado.co.uk/

Producers strategies His song has used on advertisements and his song was on a film called ‘Class of 92’ and is on the soundtrack to the film ‘Fault in our stars’

https://www.youtube.com/watch?v=hQbGKA1j6ls https://www.youtube.com/watch?v=0oanSiO15Ig https://www.youtube.com/watch?v=fCBZL6wLC4c

Music Video Purposes Analysis