music video production pdf

Task 1:

Understand requirements for a specific media production.

Mr Becker

Types of production

Wednesday, 22 May 13

Music Video types of production

A music video is a short movie, on average of about 3 minutes in length. Music videos are commonly used to advertise a artist and show people their image, interests and style.


Music videos are also used to provide entertainment to the listener. they can tell the story of the lyrics, but Many do not create images only from the song’s lyrics, Instead they Create their own areas of meaning. some music videos aren’t about the lyrics, just a video’d version of the song's live performance or to represent the artist style and methods.

Types of production


• Music videos can be seen on the internet, TV and DVD’S. The most commonly used would be internet as it’s quick and easy to use and most people have access to it.

Types of production


Types of production

There are many types of music video production making. They use animation, live concerts and editing clips together to make a short movie, sometimes representing the lyrics.


Sources of Finance

If a music artist is signed to a record label, the company will be able to provide the money to make a music video. whereas unsigned artists have to provide their own f u n d s , b u t s o m e t i m e s t h e i r manager can invest.


Sources of Finance

Artists that have developed a following through live concerts or gigs can use crowd funding as an option which is becoming a lot more common.


How Record labels turn a profit.For major music labels, the cost to promote is about 20% of what they invest into each band or artist. Whereas independent labels only spend 10% of the total investment in their artists on promotional costs. These funds go towards press kits, music videos, radio and Tv promotions.

Sources of finance


How Record labels turn a profit.

Record labels turn a profit because every cd they sell is approximately $10:00 each sold, most artists sell around 1 million copies so they reach $10 million and the major record label makes around $6million.

Sources of finance


How the investment breaks down.

US$5 billion globally a year is invested in artists by record labels.

•Close to 30% of their money is spent on artist development and marketing.

•The artist has to make US$1 million before they can be published by a major music label.

Sources of finance


How the investment breaks down.

Record labels invest lots of money into their artists, they also require the artist to make US$1 million in order for them to be fully launched into the market.

Sources of finance


What the budget range for music video productions at

Silvertip budgets from £1000 up to £10,000 and even higher. this money is spent on producing the music video and is not uncommon for unsigned acts or more well known artists. big name acts tend to spend hundreds of thousands on their videos sometimes even millions! but it doesn’t mean you can’t have a great video on a smaller budget.

Sources of finance


Case studies.Silvertip music videos work for independent artists and labels they have been filmed all across the UK and around the world to achieve the ability to broadcast internationally and domestically. They are a independent Company and have worked with artists like Nicki Paton, Mirror Kicks, John Klass and many more.

Sources of finance


Silvertip - case studies- Services

Pre-production (project planning, crewing, kit hiring, casting, location scouting etc) to the actual production right through to post-production. They can take care of the process for you. They have a wide range of equipment including HD Cameras and 35mm Lenses and HDV.

Sources of finance


HALF DAY SHOOTS

Τηεse cost around £1000 and used for rappers/singers.These shoots last 5 hours and include 1 day’s pre-production, 1⁄2 day shooting with a Director and Cameraman, shooting in HD with 1 day editing time. These shoots are ideal for single performances by solo acts like singers, rappers or duos.

Sources of finance


Full day shootsThis is for bands/artists and narrative costing £1500 and expenses.

These shoots last a full day (10hours) they include 1 day’s pre-production and 1 days shoot with directer and cameraman recording in HD and 2 days of editing time. These shoots are very successful for single band performances or multiple performances by solo acts or the inclusion of a simple narrative into the video.

Sources of finance


Two day shoots• From £2500 including expenses these shoots last two days, lasting for 10 hours each day. They include 1 day’s pre-production, 2 day’s shooting Director and Cameraman shooting in HD. The edit takes 3 days including time for any changes that you want after viewing the video.

Sources of finance


Music videos/promos Artists involvement in music videos is that they sometimes turn up to perform types of dance moves or act out a role.Approvals means that the artist or band and the record label can give there opinion on the video.Payment all the costs for the production of the music video the label will pay the artist a fee to cover the cost.

Sources of finance


Sources of financeA commissioner is the person who commissions a music video for the record label, the term commission means to authorise the go ahead.

Copyright that is in the video will belong to the record company.


Sources of finance Delivery date is the day you have to deliver your music video to the record company.

Delivery Materials and format means the way you deliver the music video to your record label and the way it is given e.g. cd, dvd or a link over email.

23:9:13Date


Time: Deadlines, Mr J Becker & Mr Musson

Unit 1: Pre-production techniques for the creative media industries.

Task 1: Friday 21st september

Task 1: friday 28th september, 2012

Task 2: Friday 5th october

Task 2: Friday 12th october, 2012

Task 3: Friday 26th october

Task 3: Friday, 26th october, 2012 ( final deadline for whole unit)

Task 4: Friday 9th november ( deadline for whole unit)

Key: Mr Musson, Mr Becker.


Project objective 1 Mr Musson

A written essay that clearly explains the purposes of music videos with illustrative examples, visuals, links and references (750-1000 words.)

(Deadline 21st september, 2012)


Project objective 1 Mr

Produce a individual visual presentation demonstrating a detailed understanding of the music video and logistical and material requirements for production, including: funding, costs, timescale, personnel, equipment and materials, locations and legal research.

(Deadline 28th september, 2012)


Project Objective 2 Mr Musson

A powerpoint that accurately describes the style, conventions and techniques of music videos by analysing in depth two music videos from different genres.

(Deadline Friday 5th october, 2012)


Project objective 2 Mr Becker

Produce a individual folder that clearly evidences

1) the relevant and appropiate documentation for managing funding, safety and risk assessment, budget, schedule.

2) Comprehensive Pre-production documentation: scripts, storyboard recces etc.

( Deadline: 12th october, 2012)


Project objective 3 Mr Musson

A powerpoint that accurately describes the style, convention and techniques they use to make a music video. Also analyse in depth 2 music videos with different genres.

Deadline: (Friday 26th october 2012)


Project objective 3 Mr Becker

An individual production diary detailing how the production is managed in the form of a production weblog. Outline clear roles and responsibilities, evidence team meetings, make judgements and logistical issues are dealt with.

Deadline : ( 26th october 2012)


Project objective4 Mr Musson Shoot and edit your music video and burn it onto a DVD, provide a production diary of the process and your contribution.

Deadline : ( Friday 9th November 2012)


Availability of equipment The media department is where we get all the equipment for producing a music video, we have mac, cameras and i movie editing software.


Availability of equipment

Booking editing time

These are the tables for booking editing time on the mac minis. We use i movie to edit and produce our films.


Availability of camerasWe use the Canon LEGRIA HF R28 camera for videoing, theres a rule of that 3 students can have no more than 3 booking a week per individual.


Availability of personnel

DateGroup

Members Needed

Time Location

Week 1 -Wednesday

Seb (me)Jay

Kieran 3:15

The beacon Schooldramaroom

Week 2 - Tuesday

Seb (me)Jay

Kieran 3:15

The beacon School

Ashcroft building and outside areas

Film Schedule


Timescales for clearances

All our members need to have all the collaboration contracts that are unpaid completed, i also need to make sure i have the band scheduled on november the 9th.


Music Video Starter packs

These packages are designed for music artists/bands that are for people that are starting this career and want there first music video.

They provide camera shoots, lighting, lot’s of shots and audio. They deliver a master copy of the video on a DVD.

http://www.musicvideoproduction.co.uk/Music-Video-rate-card.pdf






Costume requirement

http://www.escapade.co.uk/?gclid=CJud2M7n87ICFYTMtAodcmsAoA

You buy all types of different costumes on this website from christmas to halloween.

E.G. if your video was based in desert and western areas, you could buy a cowboy costume. etc....





MaterialsProps: For a music video they use a lot of different types off props, depending on the theme e.g. if i was doing a space themed music video i could have astronaut suits and lasers. An example off this is Katy Perry ft Kanye West “E.T” this song was based on a alien and a space theme so they used weird clothing and space suits.


PROPS THAT IM GOING TO USE.

The props that i will be using in my music video will be;

- Lights

- Chairs

- Outfits/Costumes

- Wallpapers/Carpets

- Tables


Props

http://www.tvfilmprops.co.uk/

Pure Energy is a shop that sells props, specialising in old fashion props for films and Television. they have a great range of toys, computers and even old fashion car models.

They are not a well non prop company, just a bunch of people collecting retro gadgets, toys, hi-fi and general stuff.




Props

http://www.keeleyhire.co.uk/props

Keeley hire provides props for movies, TV series, Stage productions, School plays, Events, Weddings, Parties and Shop displays.

They are a major property selling company and have supplied for over 40 years to the film, Television, Theatre and Theme Event industry. founded ins the late 1830’s.




Props

http://www.grangerhertzog.com/

Granger Hertzog offers an extensive range of eclectic furniture, lighting and small props for hire. Modern, Contemporary and Retro classics, Ethnic and Shabby chic, Restored Vintage pieces, French painted furniture and Scandinavian classics for TV, film, photography and events.In 2004, after twenty years within the film industry designing and decorating sets, Karen Granger and Careen Hertzog launched Granger Hertzog Ltd which has rapidly become one of the most well respected and successful contemporary prop houses in the UK.


http://www.grangerhertzog.com

http://www.grangerhertzog.com

David SladeAeriels is one of the many music videos that David Slade has been apart off and directed, He was working with the band “System off a Down”.

David has many skills in directing music videos and has used he’s skills in feature films and Tv series.

David Slade has directed many different types of media, from music videos to films and Tv Programmes. One of the music videos he directed is “Sour girl” by stone template pilots.


Sour Girl directed by David Slade (Crew and cast)

Produced byDean Deleo

Linda Ferrando Gloria GabrielJames Moore

Film Editing byDean GonzalezJamie Mitchell

Patrick Sheffield

Sound DepartmentJack Aurora Tom Hutten

Jeff Levy

Visual Effects bySean Donnelly

Camera and Electrical DepartmentChapman Baehler

Chris Cuffaro Katrina Dickson

John EderLisa Johnson

Other CrewMari Alex - additional footage

Chapman Baehler - additional footageChapman Baehler - Creative directer

Rodrigo Balseca - Video compressionist: DVDSean Donnelly - Menu designer: DVD Charles Kuske - authoring engineerTom Leone - project manager: DVDJames Moore - techniquel directer

Sue Pemberton - project manager: DVD Madelyn Scarpulla - project manager: DVD

Margo Scott - buisness and legal affairs Can Sertoglu - coordinator

Steve Stewart - project manager

Directed byChapman Baehler

John EderCabot J.

GoddepussyRobert HalesGraeme Joyce Kevin KerslakeMark Racco David Slade

Josh taft

CastStone Template Pilots -Themselves

Eric Kretz - Himself - DrumsRobert Deleo - Himself - BassScott Weiland - Himself - VocalsDean Deleo - Himself - Guitar


Aphex Twin - WindowlickerVideo Production Title

Name Position Responsibility Other work

Chris Cunningham Director/Film editing

Directs what happens in the video e.g. shots,

action, actors.

He’s made various music videos such as ‘monkey drummer’ or ‘Volumen’

Costume Design

Danielle KingDesigns the costumes for various scenes in the film

He was the costume designer for a film called “lovelife”

Jordu SchellMakeup Department

Provides the actors with makeup and masks for the music video

She has worked in many other big films such as Avatar. 300, face/off and many more

Pasi Johansson Visual Effects

Flame artist and Effects throughout the music video

Worked on a film “Dead Fish” as the visual effects supervisor

James Hawkinson Cinematography filming/making it look

more professional

He was the director of photography in the film “the unborn”


Michael Jackson - Scream

The Production was designed by Tom Foden, He also did the production design in the film “Mirror Mirror: the untold adventures of snow white”.

The crew was; Travis Payne, Tina Landon in may 1995, LaVelle Smith Jnr and Sean Cheesman. The music video was directed by Mark Romanek and was designed by Tom Foden.


Independent production companies


Email


music video production pdf

Documents

music artist

sources of nancewednesday

major music labels

silvertip music videos

music videoand

music videos arent

makea music video

sources of financeartists