Music Video Analysis

Comment on the following aspects in relation to your music video choice. Rudimental- Feel The LoveHow will these techniques appeal to the target audience needs?

Target Audience & needs The target audience for this music video I reckon it’s for any age preferably 10+ as there is no violence , drugs or anything bad that

could impact on someone at a younger age. The music its self is a fast load and a lot off bass is used throughout the video, due to the type of music put in with the video I don’t think older people would enjoy that style of music as like teens or mid age people would do.

LyricsThe lyrics to the music I think represent the kids loving there life of being free and having fun, because they’re all laughing and smiling as they race round the town on horses. And like they all take care of each other as well as their horses. “I know I said its true, I can feel the love can you feel it to.” Is the main lyric during the video I think this means that they are all family and friends who spend every day with each other and love one another. Other than that one lyric I don’t think any of the other lyrics relate that much to the actual video.

TempoThe tempo starts of smooth and slow whilst the vocals joins in, the vocalist sings one chorus repeatedly as the tempo and beats pick up speed and starts to get louder. At 1.05 seconds into the song the bass drops and the tempo gets faster and louder it does this for around another minute when it reaches around midway of the song a little saxophone solo starts and goes into a quiet break to sooth the song out for the next drop shortly after that.

GenreThe genre of music could come under a few in my opinion I think it’s more drum and bass as the tempo is rapid and loud and uses a lot of drum and bass. Although the artist has played a few rock festivals e.g. Download Festival so many people may consider it as being under a rock type of song. It also could come under R&B when I’ve heard there music being played on R&B radio stations in the past.

Music Video Analysis

Camera TechniqueThere are different types of camera work used during the video mostly panning shots and close up shots, zooming in and out on the characters to introduce them to the video. I think the camera work works well with the video as they film a lot of landscape to show the surroundings and where the video is taken place, they also use a helicopter camera to get above shots and far but high distance shots.

EditingThe editing throughout the video they used a lot of quick clips switching between each shot to visualize the key aspects of the video e.g. the characters, the place, time of day and time of year which makes it more understandable when watching the video.Other than that I couldn’t make out much editing probably they would have edited the lighting, sound and the smoothness of the camera work but other than that I couldn’t make out a lot of recognizable editing.

Use of digital effectsI couldn’t see many digital effects used during the video as I think they kept it as natural and real lifestyle as possible. Although I reckon they might have used digital effects to boost up the lighting and maybe the sounds in the background or even the voice of the character so it’s not hard to hear what they are saying during the video.