Goodwin’s Theory on Analysing Music VideosGenre characteristics:

The genre characteristic of indie music is that there is usually a boys band. Plus a commonly used instrument in the video is the guitar.

Additionally the mis en scene you see an urban area which is common in a indie music video.

Their hairstyle is also very indie style.

The relationship between lyrics and visuals is illustrative but not a lot of it. When he says “I love her because she moves in her own way” and at the same time you see a pair of feet walking.

Relationship between lyrics and visuals:

Another example is him singing “Cos I’m a better man Moving on better things.” You see him throwing away old pair of shows and walking in a new pair.

Relationship between music and visuals:

The video seems to be slower towards the end when the music becomes slower.

Plus there is also a part in the video where the music is being played at a fast pace and at the same time you have many jump cuts of the band adding to the effect of the fastness.

The relationship between music and visuals is illustrative as when the video comes towards its end the music goes slower and quite.

The Demands of Record Label:This will include lots of close up of theartist, and a development of motifs.

In this video there have been several different close ups of the singer so this part of Goodwin theory has been applied.

A motif used throughout the song is the guitar as it appears at various scenes the song. So also this part of Goodwin's theory has been applied.

There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body:

In this video Goodwin’s theory has been applied as the female is being showed with voyeuristic treatment.

There is often intertextual reference:

Whether the video is primarily performance based, narrative based or concept based, how each concept is

used:

Applying Goodwin’s theory:

1) Genre Characteristics:

The View, Same Jeans:

A common characteristic is a instrument which very often is a guitar, it is used in a lot of the scenes in the song.

2) Relationship between lyrics and visuals:

The relationship between lyrics and visuals is illustrative. This can be made known when he sings “Everybody's dressing up, I am dressing down” at the same time you see him sitting in public where people around him are dressed up smart in suits however the artist himself is the opposite. He is in everyday clothing, this clearly demonstrates the lyrics. Plus it could also refer to the mood of the artist. The people in suits are sitting straight and active reading newspaper, yet the artist isn’t sitting straight and looks tired. This shows that it could refer as well to his up mood which is going down. Another example is when he sings

“I've had the same jeans on, for four days now” this again fits illustrative way as at the beginning you see him waking up and wearing a jean, later on you see him again waking up and again wearing a jeans this signifies the lyrics.

3) Relationship between music and visuals:

4)The demands of record label will include the need of close ups of the artist and the artist may develop motifs which recur across their work.

This part of Goodwin’s theory has clearly been applied as there are many close up’s of the artist’s face.

A motif could be the usual indie hairstyle. As the whole band has similar hairstyles, it will repeat itself many times in the song and make it known to the audience as indie hairstyle.

5) There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body:

The treatment of the female body possibly is voyeuristic treatment as you see a boy with lipstick marks on his face but it’s not clear as both a seen sleeping, which also gives the female a slightly naive representation.

At a different scene of the song again the notion of looking at the female body isn’t so voyeuristic as their are only shown as a part of the big audience.

6) There is often intertextual reference:

7) Whether the video is primarily performance based, narrative based, or concept based and how each element is used: