music video 1
TRANSCRIPT
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From MTV to Youtube
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Outline of the Session
• history of music promo: from early origins
• How to analyse a music promo
• Ten Tips for making your own music promo
• Task over lunch
• later: Liz Kessler (Producer) on the industry now
• Corin Hardy (Director) - show his work and talk about it
![Page 3: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/3.jpg)
What is a Music Video?
• lasts the length of the song (but sometimes longer)
• features the artist (but not always)
• can tell a story (but doesn’t have to)
• needs to be visually memorable and worth repeat viewings
![Page 4: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/4.jpg)
1930s experimentation
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Soundies
![Page 7: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/7.jpg)
Scopitones
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scopitones
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1960s
![Page 10: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/10.jpg)
1960s
![Page 11: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/11.jpg)
1970s
![Page 12: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/12.jpg)
MTV1981
![Page 13: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/13.jpg)
![Page 14: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/14.jpg)
Madonna
![Page 15: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/15.jpg)
Michael Jackson
![Page 16: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/16.jpg)
![Page 17: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/17.jpg)
50 Cent
![Page 18: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/18.jpg)
Jay-Z
![Page 19: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/19.jpg)
Method of analysis(from Andrew Goodwin)
• Genre characteristics
• Visuals relationship with Lyrics and Music
• Need to sell artist as star
• Voyeurism/looking
• Intertextuality
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Genre
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Visuals relationship with lyrics and music
![Page 22: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/22.jpg)
Star image
![Page 23: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/23.jpg)
Voyeurism- the ‘look’
![Page 24: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/24.jpg)
Voyeurism- the ‘look’
![Page 25: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/25.jpg)
Intertextuality
![Page 26: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/26.jpg)
![Page 27: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/27.jpg)
Intertextuality
![Page 28: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/28.jpg)
Mashup
![Page 29: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/29.jpg)
![Page 30: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/30.jpg)
Machinima
![Page 31: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/31.jpg)
![Page 32: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/32.jpg)
![Page 33: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/33.jpg)
Lego
![Page 34: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/34.jpg)
![Page 35: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/35.jpg)
Prisoners
![Page 36: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/36.jpg)
![Page 37: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/37.jpg)
WorldWideWebCam
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recent low budget: ‘Cellophane Sky’ by The Turnback
![Page 40: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/40.jpg)
iPhone video
![Page 41: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/41.jpg)
summing up
• a long history
• roles of technology and money
• conventions and characteristics
• viewing contexts- where and how we watch
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From MTV to Youtube
![Page 43: Music video 1](https://reader033.vdocuments.site/reader033/viewer/2022060108/554f4dadb4c905423f8b4fa7/html5/thumbnails/43.jpg)