music portal
TRANSCRIPT
Contents:
• Background
• Features
• Function
• Service User Interface
• Demo
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2
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Edutainment Content must be connected with social media
SOCIAL MEDIA
SOCIAL MEDIA
Music Market SizeRBT’s become the “savior” of Indonesian music industry, however, we need new inovative business models, considering the big market & opportunity
’ 09220Mil
USD
Mobile0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
'05 '06 '07 '08 '09(E) '10(E) '11(E)
Offline
Online
Total
(Mil. USD)Globally, online & mobile music is keep growingdriven by success of iTunes, Pandora, etc
North America’sMusic Market Growth
SK Telecom music revenue growth
2G Music (RT, Karaoke)
RBT
3G Music (MOD, True tone, Music Video)
'05 '06 '07 '08
Tsel: 660 B
Flexi: 60 B
T-Group: > 62% market share
T-Group: 62% = 2,883 B
Attractive growth on online music
online music
Source: Monitor Group (Palladium), Internal data, SK Telecom, others
87% piracy
Music Portal Case (Bencmarking)
Web site : www.top100.cnProvider : Local Company in China, Google, Yao MingService : Free Streaming, Free downloadRevenue : Advertising
Record Label – Provider : Blangket lisence & revenue sharing from Avertising
Web site : hugama.comProvider : BSNL India, telco operatorService : Music Streaming, MusicdownloadRevenue : Subsription Based (Rs 149 /MonthRecord Label – Provider : Revenue sharing from subs basedUsers have two options for registration: through their BSNL broaband user ID &passor through their BSNL landline number
Web site : hypptunes.com.myProvider : Telekom Malaysia, BhdService : Music downloadRevenue : a la carte based (RM 3/Song)Record Label – Provider : Revenue sharing from transaction based. Also formed collaborations with major music labels such as Universal, Sony Music, One Stop Music & indie labels
The Business Objectives
Blanket Music License
• Blanket Music License: a license issued by music license holders (labels, CPs, others) to broadband providers (Speedy) to use the whole music catalog for its subscribers *)
• The scope of blanket music license is initially for online streaming services to all Speedy users
• Give a totally new experience in music service for Speedy users. A new way of marketing to attract and retain customers
• Converting illegal market into profitable legal business. As a learning stage for both Telkom and music industry
• Expect up-selling on fulltrack download and revenue from advertising
*) Internal definition
Benchmark from other providersMusic has been widely used to attract new customers, retain subscribers and new
revenue generators
Danish ISP TDC Denmark bundles free unlimited music with broadband and mobile. The company sees it as a way to retain and attract customers (2.9 M mobile + 309,000 broadband)
Spotify is a peer-to-peer music streaming service based in UK. Funded by subscription and advertisement. Currently has 5 Million users and approx. 6 million music tracks from major and independent labels
27 Nov 2009: Esia MusicBox, for Rp 1.000/day subscribers are allowed to download 30 songs from 7000 local music catalogues (participating labels includes: Musica Studio, Sony Music Indonesia, Universal Music Indonesia, Waner Music Indonesia). Bundled with Huawei handset Rp 449.000,-
Business Model
Record labels
Advertizers
1. Speedy pays blanket music license to labels
2. Speedy get the rights to distribute streaming music to all Speedy subs
4. Advertizers pay for media placement or sponsored music content
3. Speedy subs enjoy free music experience and buy more premium products
5. Speedy gets more subs to sign up
RP
RP
RP
RP
Music Portal Constelation within the Groupdistinc bizobjectives
main target market
solutioncontent
sourcingmusicportal
Speedysubscribers
Public
Public
Telkomselsubscribers
Flexisubscribers
Public
Speedysubscribers retention
Speedy subs. retention
SK Tel music platform
Partnership with uAngel
Telkomsel ownsolution
Telkom’s SDP project
White labelling from other platform
In-house development
Major+Indie labels and CPs
Indie bands (non label)
Major+Indie labels and CPs
Major+Indie labels and CPs
Major+Indie labels and CPs
Major+Indie labels and CPs
Community, brand endorser, content sourcing
Monetizing music business
Maximizing revenue from Tsel subs
Maximizing revenue from Flexi subs
Features Music Portal
Music Portal provide MP3 Full track, Streaming, True tone, Music video and RBT through WAP WEB d PC client to Handset, PC, KIOSK WAP, and user media. Music Portal support charging method through I-VAS, Flexi cash or voucher, Speedy and Fixed line payment
Platform Configuration
• Music portal’s content consists of MP3 Full track, MP3 streaming, True tone, Music video and RBT.
Content & Function
Music Category
• Provides a music categories (up-to-date song, popular song, theme song, genre song etc).
• Provides a popular music and an up-to-date music ranking.• Provides a possibility of searching from music list.• Rating can be decided on the duration star members,statistics of heat ratio,and/or
download ratio.• Provides genre: Pop, Dance, Jazz, Rock, R&B/Soul, Classical etc.
Search Engine
• Basic Search Function of Title, Artist, Album, Genre• Search Mobile Content by type of music service• Sort search result by ranking popularity, user taste• Provides recomendation keyword to promotion
Advanced Search Engine
Music Community & Review
• “Sharing Album” provides interactive function that enable to share music play list and information among users.
• Recommend and comment music rated by users in music community.• Music Lounge” shows the comments of user on main page in real time
Music Community
My Music & My Page
• “My Music,” list of title and album that user has listened.• “My Page,” information of user’s membership and purchase history• Personalized music menu and search result by analyzing user’s usage pattern•Offer and market content to target group categorized by mapping of music based on user’s purchase history
Personalized Service
Web User Interface
PC Client
Dia memang hanya diaKu s’lalu memikirkannyaTak pernah ada habisnyaBenar dia, benar hanya diaKu s’lalu menginginkannyaBelaian dari tangannyaMungkin hanya diaHarta yang paling terindahDi perjalanan hidupkuSejak derap denyut nadikuMungkin hanya diaIndahnya sangat berbedaKu haus merindukannyaReff:Ku ingin kau tahu isi hatikuKaulah yang terakhir dalam hidupkuTak ada yang lain hanya kamuTak pernah ada
TERIMAKASIH