music & media: fans first!

Fans first

Thursday, October 21, 2010

erwin blomwww.erwinblom.nl

@erwblo


http://www.erwinblom.nl


Why social media?


5 reasons


But first


What? Social media?


Feeding the passion


Bringing people together


Sharing passion, problem, goal


Where?How?


WordpressBLO

TwitterFacebook SiteForum

Mailchimp

MySpaceSoundcloud

Partyflock BandcampThursday, October 21, 2010

Fans first


They can be your R&D

departmentThursday, October 21, 2010

Labels, clubs, agencies: they can be your eyes and ears when looking for new talent

Artists: early on, they can give you clues for (dancefloor) ‘hits’. What works, what doesn’t?


3FM: Social media monitoring for up and coming talent


They can be your p.r. company


Every tweet, every comment, every Facebook-entry is a peer to peer review


What friends say has valueThursday, October 21, 2010

They can be your media


Every Flickr-photo, every YouTube-movie, every SoundCloud-mix is a way of distributing your story


Flickr packed with Sensation BlackThursday, October 21, 2010

More than 5000 Sensation Black video’s on YouTube


With MobyNow Ilse de Lange aggregates the social web and gets 5000 pieces of content a month and

sees a 700% increase of trafficThursday, October 21, 2010

They can be your salesforce


Make them part of your distribution channel. Let them help you sell!


Your fans can be your best salespeople. Thursday, October 21, 2010

They can be your customers


When you are close, they will be there when you need them. Music, gigs, merchandise.


When you have more than 50.000 followersThursday, October 21, 2010

They can help you get to number one! Thursday, October 21, 2010

But only if you


Get to know them


Interact


Make them special


Give them content to share


Use the content they share


Do a little for them and they’ll do a lot for you


Fans first


erwin blomwww.erwinblom.nl

@erwblo




music & media: fans first!

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