MUSIC

BRAND  MASTERMIND

STANDARDS  NOISEMATCH, INC 2014

TABLE  OF  CONTENTS  

BRAND STATEMENT DESIGN PRINCIPLES LOGO BRANDING TYPOGRAPHY COLOR PHOTOGRAPHY GRAPHIC LANGUAGE

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BRAND  OUR  MISSION  

STATEMENT  

All  the  bells  &  whistles  of  the  professional  studio,  no  ma6er  where  you  may  be.  Our  compass,  our  message,  our  promise.        

BRAND  STATEMENT  

BRAND  STANDARDS  

The  essence  of  our  experience.  

DESIGN  OF  THE  MUSIC  MASTERMIND  SERIES  

PRINCIPLES  

HIGH-­‐END  CONTEMPORARY  DESIGN  

MODERN  

BRAND  STANDARDS  

DESIGN  PRINCIPLES  

BRAND  STANDARDS  

PREMIUM  BOLD  &  SELECT  

DESIGN  PRINCIPLES  

OWNEABLE  FLAT  MIAMI-­‐STYLE  COLOR  

BRAND  STANDARDS  

DESIGN  PRINCIPLES  

LOGO  BRANDING  

STYLES  AND  USES  

BRAND  STANDARDS  

THE  MUSIC  MASTERMIND  CLEF    

The  music  mastermind  clef  is  a  clever  composi>on  of  the  musical  standard  treble  clef  and  an  inverted  self-­‐image,  which  not  only  gives  a  sense  of  unity  and  cohesiveness  but  through  it’s  playful  shapes,  creates  the  le6er  “M”  which  is  the  first  

le6er  of  both  of  our  brand  name's  words:  Music  Mastermind.  

THE  MASTERMIND  CLEF  

BRAND  STANDARDS  

MUSIC MASTERMIND

MUSIC MASTERMIND

VERTICAL STACK LAYUOT

HORIZONTAL STACK LAYOUT

HORIZONTAL LAYOUT

LOGO  BRANDING  

LOGOTYPE  

BRAND  STANDARDS  

USAGE  EXAMPLES  

BRAND  STANDARDS  

MUSIC MASTERMIND.TV

URL VERTICAL STACK LAYUOT

URL HORIZONTAL STACK LAYOUT

URL HORIZONTAL LAYOUT

LOGO  BRANDING  

MUSIC MASTERMIND.TV

MUSIC MASTERMIND .TV

LOGOTYPE  

BRAND  STANDARDS  

USAGE  EXAMPLES  

DONT’S  

1. Don’t  move  “Music  Mastermind”.  2. Don’t  remove  “Music  Mastermind”  unless  it  complies  with  space  guidelines.  

3. Don’t  apply  any  effects.    4. Don’t  rotate  the  logo.  5. Don’t  skew  the  logo.  6. Do  not    aWempt  to  make  the  logo  3-­‐dimensional  in  any  way.  7. Don’t  make  a  paWern  or  texture  out  of  the  logo.  8. Don’t  alter  the  transparency  or  recolor  the  logo.  

BRAND  STANDARDS  

LOGOTYPE  

BRAND  STANDARDS  

LOGOTYPE  

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MUSIC MASTERMIND

TYPOGRAPHY  TYPEFACES  &  HIERARCHY  

BRAND  STANDARDS  

Lato  TYPOGRAPHY  

PRIMARY TYPEFACE Lead for brand messaging

headlines, signage & promo. Used in digital promotion &

main site.

LATO BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ  0123456789  

LATO MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ  0123456789  

LATO LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ  0123456789  

BRAND  STANDARDS  

TYPEFACE  USAGE  EXAMPLE:  LATO  

HOMEPAGE SIGNAGE

Sans

BRAND  STANDARDS  

Open TYPOGRAPHY  

SECONDARY TYPEFACE Internal system typeface.

For use in all videos & messaging inside the user access portion of the site

OPEN SANS BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

OPEN SANS REGULAR

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

BRAND  STANDARDS  

TYPEFACE  USAGE  EXAMPLE:  OPEN  SANS  

USER ACCOUNT ACCESS

BRAND  STANDARDS  

Gotham

TYPOGRAPHY  

TERTIARY TYPEFACE Descriptions, notes and

highlights.

GOTHAM BLACK

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789

GOTHAM BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

GOTHAM LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

BRAND  STANDARDS  

TYPEFACE  USAGE  EXAMPLE:  GOTHAM  

AUTHOR DETAIL

COLOR  DEFINITION  &  APPLICATION  

BRAND  STANDARDS  

COLOR  

These  Miami-­‐inspired  colors  are  the  founda>on  on  accen>ng  and  crea>ng  a  clear  contrast  against  any  black  background.  The  color  turquoise  should  be  avoided  if  used  against  a  white  background.    

 The  following  list  of  colors  are  the  approved  

official  colors  for  all  the  things  Music  Mastermind.    

BRAND  STANDARDS  

COLOR  

PANTONE®  Pink  806    

PANTONE®    Blue  801    

PANTONE®  Green  802  

PANTONE®  Black    C  

PANTONE®    Turquoise  325  

PANTONE®  Orange  021  C