MUSIC MAGAZINE-THE EVALUATIONDone by: Dwaine Baptiste

FORMS AND CONVENTIONS

In what ways does your magazine use, develop or challenge forms and conventions of real music magazines? My magazine follows most of the conventions of a

typical R&B magazine. One of the conventions that my magazine challenges is the fact that on the front cover, my model neither in front of or behind my masthead. The conventions such as the sell lines being positioned on the side and the model looking at the camera with a dominative pose are all followed.

REPRESENTATIONAL ISSUES

How does your magazine represent particular social groups? The main representational issue that my

magazine might face is the one where viewers would read it and think that all troubled teens turn to music. Whereas all my magazine tries to portray is that the most unlikely teens have a hidden talent but they just need a bit of held finding and harvesting that idea.

INSTITUTIONS

What Kind of institution might distribute your magazine?

The institutions that might distribute my magazine, are institutions such as HMV and WHSmiths. This is mainly because these institutions do sell magazines as one of their ,ain products. Also the fact that R&B is one of the main genres in which they sell magazines in, therefore it will be possible for these institutions to sell my magazine.In addition there are also institutions such as Tesco and Asda. Although these institutions don’t sell magazines as one of their main products, they do sell magazines and again R&B is one of the main genres in which they sell their magazines . As a result of this, these institutions will most likely take an interest in my magazine and hopefully get it on the shelves.

TARGET AUDIENCE

Who would be the target audience for your magazine?

The main target audience for my magazine would be the demographic of 16-30 year olds. This is because teenagers of that age are generally interested in that genre according to my audience research. My research also showed me that older people close to the year 30 would also be interested in my magazine. This is suggested that it is because they were listening to R&B closer to its origin, therefore they will be more than interested in how R&B is sounding in this current day and age.

ADDRESSING THE READER

How did you attract/address your audience?

I attracted/addressed my audience through offering what I thought was most appealing to them. This includes news on Tours, Artists and Fashion. This was done to attract a range of audiences for example not many people may be interested in the fashion side of my magazine but they might be interested in the artists that my magazine contains. Also I have included competitions in my magazine where the reader will be able to win various items such as tickets and signed merchandise.

TECHNICAL/CONSTRUCTION ISSUES

What have you learnt about technologies from the process of constructing your magazine? (software, photography etc.)

Throughout the process of constructing my magazine I have learnt that there are many steps needed within the post editorial stage. Some of which require more than just one editorial software. Throughout my journey I have used the software: Adobe- Photoshop, Bridge and InDesign. I used Adobe Bridge as a starting point as it allows you to preview your photos and visualise your ideas before you even start to edit them and make them a reality. Bridge feeds photos directly into Photoshop which I used to edit all shots of my model and background. I also used it to layer different and duplicates of one photo to create one optimum background. I have also learnt advance tools within Photoshop to bring out the best in my photos such as the Hue/Saturation levels. Additionally InDesign was used to construct the layering of the whole magazine. This was done by importing all the finished photos from Photoshop and putting them all into place. Then the text and colours and styles were added using in design. I used the bleed feature as this is a professional magazine designing software in order to prevent the likeliness off my photos being over stretched.On the other hand I abruptly learnt that the media industry is in constant change. This is because throughout my production process I have had to to change my ideas several times. This required me to take a set of completely new photos and restart the photographic editorial procedure.

COMPARISONS BETWEEN PRELIMINARY AND MAIN TASKS

Looking back to your school magazine cover, what do you feel you learnt between creating that and creating your music magazine? How did the school magazine task help?

Looking back on my school magazine cover task, I have learnt the overall challenges of the media industry and the difficulties that those challenges bring. I have also learned various tricks and skills within creating a magazine in general. Overall I feel that the school magazine task has helped as it was a starting point in which I have developed into what I can create now.

SCHOOL VS MUSIC MAGAZINE