INDIE/UNLISTED MARKET RESEARCH

MIXMAGPrice - Prices of magazines vary a lot, they could be anywhere between £1.99 and £4.99. For

Mixmag it costs £36 to subscribe for the next 12 magazines via direct debit, £38 pounds via credit card and £70 for the 24 issue via credit card. One issue of Mixmag costs £4.95.

Frequency - Magazine frequency can also vary. It could be weekly, monthly, bi-monthly or even every three months. This would be dependent on how much content exists for a particular genre. For example a pop magazine would be likely to be produced on a weekly basis as there is a lot of content that could be put in it. Mixmag is produced 12 times a year, once a month.

Issue Size - This would be dependent on two things, the frequency of the publication and the amount of news about that particular genre. If a magazine is produced on a weekly basis it would be assumed to contain less content than one that is produced on a monthly basis. Mixmag contains around 70 pages of content and adverts.

Regular Content - Most music magazines always contain an editorial, which is a message from the editor about that particular issue of the magazine. They could also contain a reader letters section where some of the readers emails or letters are printed into the magazine and the writers endeavour to answer any questions that they had. Mixmag contains "DJ battles", "Your CD explained", which is a feature where bands/ artists explain their newest CD/ album.

Feature Articles - These would be dependent on controversial issues, or any discussable topic, that has taken place within that genre of music. For example if an artist has produced a new track that does not follow the style that they usually produce in. Mixmag had "Who is the greatest dance act of all time?" in one issue. This is a very opinionated topic as everyone who reads the magazine may have their view on whether they are right or wrong.

Q MAGAZINEPrice – £3.99 per issue, £28 for a 1 year subscription.Frequency – Monthly.Issue Size – 120 pages, 35% adverts.Regular Content – Fan mail, subscriptions, crosswords, ten

commandments.Feature Articles – Oasis special, Paul Heaton

MOJO

Price - £4.60 per issue.Frequency - Monthly.Issue Size - 150 pages, 40% adverts.Regular Content - Back to my place, Theories rants etc, Mojo

collections.Feature Article - Time machine, The stranglers, Bob Marley.

KERRANG!Price – Frequency – Issue Size – Regular Content – Feature Article –