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Bauer MediaBauer are a

conglomerate thatproduce the music

magazines Kerrang!,Mojo and Q. These

magazines are indie-rock ased althoughKerrang! is morepopular punk rock.These are uite

mainstream markets asthe" produce material

that the" kno# #illappeal to man" people.

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Target

AudiencesKerrang! is

targeted at around

a $%-&' age groupQ has a #ider andolder age range o(

$)-*'.

Mojo has theoldest target

audience o( &+-''.

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Kerrang!Mainstream Magazine

irculation- *%,)*eadership- &/',

0B$ pro1le- ')2Mean age- &%

3ouls readership- %'2Mission statement-Kerrang! takes its

readers into the heads,

hearts and li4es o( thepeople #ho make rock

music. 5t createsemotional connections.

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SynergyBauer Media uses

s"nerg" to cross promoteall its products. 5t uses

Kerrang! in particular toachie4e this as it has its

o#n online radio station,podcasts, a#ard sho#s,

tours and music T6channel. 7ach o( these

promotes the otherproducts so as it

dominate their chosenmarket.