music industry
DESCRIPTION
Overview of the Music Industry - key focus on the four MajorsTRANSCRIPT
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State of PlayWhat is the Music Industry like, who is in
control, what does the future hold?
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Overview• US Recording Industry
• 3000+ Labels
• 30 000 new releases per year
• Centers of Production
• New York, LA and Nashville
• Primary Activities
• Talent acquisition
• Contractual arrangement with artists and managers
• Marketing an Promotion
• Enforcement of copyright
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Overview
•Revenue
•Global Sales 18 billion (2008)
•US market 5 billion
•What do they sell?
•CDs, Vinyl, DVDs Downloads, Streams, Ringtones, Merchandise
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MarketsRecorde
dMusic
Wholesaleto Distributors
RetailDirect to consumers
CDs/DVDs/ VinylOnline
Cellphones
LicensingFilmTV
RadioInternetCafes
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The Labels• The Majors
• Major distribution, dominant the market
• Independents
• Lack ability of major distribution
• Sub-Labels and Imprints
• separate companies or division owned or distributed by the major labels
• Specialty Labels
• non traditional distribution, focus on non mainstream.
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The Majors
• Majors control approx 75% of the world music, and 80-90% of the US market. All of these companies have non music divisions as well (TV/Magazines/Film.
• Universal (owned by Vivendi French based company)
• Sony Music Entertainment (US based subsidiary of Japanese company)
• Warner Music Group (US based, owned by Time Warner)
• EMI Music Group (British and in serious trouble 1.75 billion losses in 2009)
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Vivendi/UniversalABBAAerosmithAkonAmy WinehouseBackstreet BoysBlack Eyed PeasBlink 182Bob MarleyThe CureChamillionaireCheryl Cole
EminemEnrique IglesiasFall Out BoysGeorge MichaelGreen DayHoobastankIncubusJames BluntJennifer LopezJohnny CashKanye West
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Sony Music
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Warner Music
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EMI Music Group
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Advantages of Major Labels
•Well Financed = better production, distribution, marketing and talent acquisition
•Can offer artists stability, prestige, advances, top production resources
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Advantages of Independent labels•More creative – aim to find more
new talent, use creative tactics for marketing etc, build better brand loyalty
•Speed - not encumbered by long corporate approval process, can understand artists and trends faster
•Better regional connections
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Activity
•Which record label would you like to publish your work and why. Give detailed reasons and compare to other labels (Majors, Independence, etc)
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What is wrong in the Music Industry?