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Know what you like - part 1Handclaps in choruses.

High male vocals.

Backward ‘tape’ guitar effects.

The ring modulator effect.

Vocoding effects.

Double tracking and doubling things.

Know what you like - part 2Phasing and flanging.

Staccato cello.

Nice sub bass detail.

Guitar e-bow.

Catchy intros.

Interesting breakdowns.

DON’T OVER DO IT!Obviously if you use your favourite sounds

and effects too much you’ll quickly tire of them and they’ll lose their allure.

But don’t be afraid to work with the sounds that really turn you on.

The BEST is yet to comeHow can we assume the best has already been

produced by our parents, grandparents, great grandparents etc generations?

Anyone assuming that the best had already been done in 1940 in the field of medical technology would have, in retrospect clearly been wrong.

I don't underestimate the past, I just have confidence in contemporary communities to explore areas in the arts that haven't even been imagined yet.

Future ideas 1: the17.com

The modern producerPlanningSkills - people & technicalEmpathyBroad experienceGood contactsCreativity

The modern record label?

The modern record label?

New models are evolving