museum of science: dead sea scrolls
TRANSCRIPT
22% of 25-34 year olds are spending more time going to museums and other related activities
30% of 18-24 year olds visited museums while travelling domestically
Respondents with a household income of more than $100k were the
most likely to visit a museum,
due to a desire to be educated and informed
Phase 1 – Pre-MarketingPresent to March
VIP / Press Preview
Online Trivia Questions
Online Hidden Scroll
Generate significant media coverage
Phase 2 – OpeningMarch to May
CWOKs – Higher Education Professionals – Dead Sea Scroll Enthusiasts – Historians & Intellectuals
Phase 3 – Summer Push/JerusalemMay to August
DSS Beach Search
Jerusalem Movie Premiere
Large Scale Excavation Exhibits
Meet and exceed attendance goals
Phase 4 – Fall Push / ClosingAugust to October
Professors – School Groups – Religious Groups – Dead Sea Scroll Enthusiasts - CWOKs
Phase 4 – Fall Push / ClosingAugust to October
Elementary School Assemblies
Educator Cave Production
Closing Panel with Jerusalem
Develop relationships with schools and religious organizations