muse theory press kit

Muse Theory DesignPRESS KIT

Muse Theory

OUR STUDIO DYNAMICmaking magic out of a little creativityIn a little home slash converted studio

located in the heart of the Bay Area, there

is evidence of both the comforts of home

and the rigorous output of a production

studio. Creativity and ideas fly by freely

with neither regret nor regard. In one

corner, the post-production team is

touching up on photos. In another, an

artist paints her models.

However, there is a stark difference

between the storyboard that exists in some

sketchbooks and the ones at Muse Theory:

our ideas become reality. And this reality

uses the Bay Area -- its people, places,

COMPANY PROFILE

ModelELIZABETH N

ShootSUMMER COLLABORATION 2009 with PAPER PEONY CLOTHIER (styling) and IRIS PHAM (make-up).

2 COMPANY PROFILE

and things -- as the its playground.

Muse Theory Design began humbly in

this studio in late 1999 as the brainchild

of Johnny Neang (and later to include a

diverse team of creatives). Muse Theory

has done everything -- and yes, we really

mean everything short of milking cows --

from overseeing production to branding

and marketing.

(continued on page 4)

“The girls have an everlasting quality; they linger in your mind. Muse Theory picks just the right girls to represent-confident, fresh, with a Bay Area flair.”

AGENCY SCOUT for SAN DIEGO, KYLE ONG

MUSE THEORY PRESS KIT 3

OUR WORK

This is refreshing to see--the girls aren’t just beautiful, they have a distinct charisma and a personal style. Johnny’s work captures this. And above all, the diversity is astounding.

ModelsVERONICA SEVELYN KKAZIMIR BANGIE WPARKER J JENNIFER C

ShootsCOLLAB 2009/10PURE BLENDZ 2010, CASTING CALL 2010 MISS ITALIA 2010, LOOKBOOK 2010

APRIL CHASE’s LEAD GUITARIST, TIM FERGUSON

4 OUR WORK

What does this mean? This diverse mix of

experience and people allows all parties

involved to create marketable production

that is both compelling and distinct. Our

goal is to offer services that our forward-

thinking, fast-paced clients can depend on to

supply work that both exceeds expectations

and pushes visual boundaries.

Let our work do the talking.

ServicesMODEL & AGENCY TESTINGADVERTISINGEDITORIALCOMMERCIAL FASHIONPORTRAITSBRANDING

MUSE THEORY DESIGN PRESS KIT 5

“At Muse Theory Design, the creativity is bursting from each corner of the studio. You can feel the energy from everyone, from post production to make-up to styling. When I see our photos, I see this dynamic come alive.”

PRODUCTION MANAGER, JP NEANG

ModelVERONICA S

Photo.17 CALIBER,SPRING 2010LOOKBOOK

THE MAN BEHIND THE SCENES

“At the core of our success is Johnny-simple as that. We thrive off of his energy.”

MODEL, STELLA TRAN

If Johnny Neang, self-taught fashion photographer,

napkin-doodling enthusiast, and (most importantly)

the man behind Muse Theory, knows anything, it’s

that things change. Neang wants to be a part of

that change, whether it is in urban education or in

the developing art scene in Northern California.

With years of commercial digital design, Neang

has been transitioning his skillsets into still

photography. Whatever the medium--whehter

photography, digital design, or otherwise--one

thing is for sure: he doesn’t want to follow change;

he makes change happen. His collaboration shoots

and branding work for clients all are all distinct,

but share one quality: the client is always happy

and the product is always progressive.

With his direction, the company has progressed

quickly over the past two years, with a wide range

of clients under their belt. Now, the real question

is ... will you be Muse Theory’s next client and take

your company branding to the next level?

USEFUL INFOJohnny Neang runs Muse Theory most of the time, but he also runs marathon, travels around the world, wears velcro shoes, and doodles on napkins some of the time. When asked if being around pretty people all the time affected his self-esteem, he laughed and said: “My soul is as beautiful as their high cheek bones.”

By the way, he’s kidding.

8 THE MAN BEHIND THE SCENES

ModelSTELLA T

ShootWHERE-HOUSE, SUMMER 2010

LOOKBOOK

“This is a rising company in the Bay Area to watch out for. Their rapid growth and development can only mean more progress. Never before have I seen such a creative, collaborative effort between so many people to produce work that is distinct, yet attests to the Northern California flair.”

THEFINALSTATEMENT.NET WRITER, MANUEL ROMANO

WE CAN’T WAIT TO HEAR FROM YOU. REQUEST INFO?

CONTACT

12 CONTACT US

SEND AN E-MAIL TO [email protected] WITH YOUR NAME, ADDRESS, AND A CUTE NOTE. TELL US HOW WE CAN HELP PRESENT YOUR BUSINESS IN A NEW LIGHT. YOU CAN ALSO CALL JOHNNY AT 415 789 6529 .

TO LOOK AT THE REST OF OUR PORTFOLIO, PLEASE GO TO MUSETHEORY.COM

muse theory design

ModelREBECCA H

VERONICA SANNIE X

KATHERINE B

Shoot.17 CALIBER, LOOKBOOK

2010 CASTING CALLPURE BLENDZ

2010 MARCH COLLAB


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