muscling up your e-reputation
DESCRIPTION
On the invitation of Orange at the Women's Forum 2011 (Deauville), Caroline Ghosn and Minter Dial delivered this presentation on how to boost your online reputation or "eReputation." This presentation includes WHY it's important to proactively manage one's online presence, what are the key steps to take and how to track your progress.TRANSCRIPT
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Muscling upyour
eReputationwith Caroline Ghosn &
Minter Dial
Friday, October 14, 2011
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@mdial@mdialFR
Minter DIAL
@carolineghosn
Caroline GHOSN
@levoleague
Friday, October 14, 2011
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who has...?
Friday, October 14, 2011
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What is eReputation?
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What is eReputation?
The perception of a specific digital identity
with the available digital data attached to this identity.
Friday, October 14, 2011
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Why should you care?
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(1) A new client?
(2) A new supplier?
(3) Recruit top talent?
(4) Your future career...
Why should you care?
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d
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3risks
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Risk #1
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your name
Risk #2
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your name
Risk #3
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and for women?
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Your objective(s) ?
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offline == online
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Your objective(s) ?
TEXT
IMAGE
VIDEO
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Your objective(s) ?
TEXTTop 3 results
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Do you have an up-to-date LinkedIN account?
Have you set up an about.me account with your elevator pitch?
Text Best Practices Check List
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Your objective(s) ?
IMAGE
YOU,Consistent & Right
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Images Best Practices Check List
Do you have your Facebook images under control - are personal images private?
Do you have a flickr or photobucket account with photos of yourself tagged to your name for Google Images to pull?
Friday, October 14, 2011
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Your objective(s) ?
VIDEOTop 3 results
Friday, October 14, 2011
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Video Best Practices Check List
Do you have Vimeo or Youtube videos of yourself stating your perspective on an important topic you value or documenting your contributions to the causes you are passionate about?
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BE PROACTIVE
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3 keys
Do yourself justiceBe genuineKeep the right mindset
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eMUSCLE TOOLS
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MEASURE!
eMUSCLE TOOLSALERT! MUSCLE!
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eMUSCLE TOOLS
To measure your influence
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10 20 30 40 50 60 70 80 90 100
average
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YOUR NAME
Text
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your identity is a
m a r q u e
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work
multi-media
objectives
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your eReputationis not an elective
elective?
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3
www.levoleague.com Twitter : @levoleague
[email protected] Twitter : @carolineghosn
The Levo League
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minterdial.fr@mdial
+33 6 23 65 76 61
@mdialFRthemyndset.com
Friday, October 14, 2011