musclebed ‘’future’s way to get fit’’. contains the company the product target group...
TRANSCRIPT
MuscleBed‘’future’s way to get
fit’’
Contains
The companyThe productTarget groupBenefitsDrawingMaterialsBusiness plan
What would be the best thing for you to train yourself up, after you woken up from coma?
How much work do you think it’s to train yourself in a good shape again?
The company
Improving hospitalbedsSpecialized beds for coma and elderly peopleFactory’s location: FinlandMultinational working group: 25 cheap
workers from around the world (e.g. china, poland, india)
Everybody can buy the beds
The product
Almost every muscle can be exercised :HandsLegsAbdominals
Target group
Coma-patients Getting them in a better shape much quickerFrom start till the end, step by step
Elderly Maintaining their mobility Rest home
Benefits
PatientsHospitalSociety
Materials
MetalPlasticsWoodElastic band
Marketting
CommercialsPresentations in hospitals and other
caresentersMagazines, healthyness-magazines
SWOT
Strengths: Good product, healthier patients, improve/opportunities, quality, air pressure
Weaknesses: Weight, size, moneyOpportunities: International, sellingThreats: Other bed-companies, the
depression