mural (1)
TRANSCRIPT
E F F E C T I V EP U B L I CC O M M U N I C A T I O N
KIING KIU CHUN | LAU CHIN SHENG | CLAUDWIE TAN | QILA HUSIN | SHAM ZHEN WEN | KHAIRUL JEFRI
F C O M 0 1 0 2
A N A L Y S I N G3
M U R A L P A I N T I N G S
K A M P U N G K Ub yE A R N E S TZ A C H A R E V I C
J A L A N G E R E J A
A R T I S T & H I S B A C K G R O U N D
E R N E S T Z A C H A R E V I C
• 27 years old.
• Born in Europe.
• Well-known for transforming the streets of Penang with his series of interactive murals.
A B O U T T H E M U R A L P A I N T I N G
• Massive 21m x 25m mural spanning over six storeys high of Wisma
Allianz.
• Completed in two weeks’ time (3rd April – 16th April)
• Especially commissioned by Allianz General Insurance Company to
reach out the rural community via its new catching phrase
"kampungku”.
• Ernest went all the way to the rural area of Sarawak to look for
inspiration for this mural.
• A symbol to remind people of home.
E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N
Sleepy face of the kid and the sleeping cat shows the coziness in the village.
2. P A S S I V E P E R C E P T I O N
Peaceful village Flood
3. I N T E R C U L T U R A L C O M M U N I C A T I O N
Mural portraying a Malay village scene drawn by an European Artist
4. C O N N O T A T I V E M E A N I N G
Kampung reminds them about their hometown.
K A M P U N G = H O M E T O W N
In Google Translate,
For Malaysians,
5. P O S I T I V E C O N N O T A T I O N
V S
V A C U U Mb yM U H A M M A DI Q B A LR I D Z U A N
L A M A N S E N I 7S H A H A L A M
M U H A M M A D I Q B A L R I D Z U A N
A R T I S T & H I S B A C K G R O U N D
• Contestant of an urban art competition held by KHZNH Studio and Shah Alam City Council (MBSA) at Seksyen 7.
• Currently still a student.• Often post his illustrations
on his Facebook account.
• Drawn on 16th May 2014.• Message behind its name “Vacuum”:
Don’t be sucked in by the hollow pretentious physical values of life.
• A part of transforming the back alley of Shah Alam Seksyen 7 which used to be dark street to an open space that adds liveliness to the community.
A B O U T T H E M U R A L P A I N T I N G
E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N
Body of the individual is elevated
Basic emotion of
being shocked and
surprised
2. I N T E R P R E T A T I O N ( P E R C E P T I O N P R O C E S S )
INTERPRETS
TITLE“VACUUM”
MEANINGPORTRAYEDIN MURAL
RELATION-SHIPBETWEEN
3. F E E D B A C K
FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
4. F I R S T I M P R E S S I O N
While observing the mural, you will initially feel scared seeing the little boy being sucked into the huge black hole.
4. P A S S I V E P E R C E P T I O N
IF YOU CONTINUE TO OBSERVE THE
MURAL
BECOME AWARE
THROUGH SENSES
YOU W
ILL
FEEL AS IF YOU ARE
GOING TO BE SUCKED INTO THE
HOLE
AND
M A L A Y A H E R Ob yA B S T R A XJ I N G G AF A D H I | M E D E A
K L A N G R I V E R
A B S T R A X J I N G G A
• A street art group formed in 2008.
• Founded by:a) Mohammad Fahmi Fadhi (32), a graphic artistb) A street artist who wants to be identified as Medea
• ABSTRAX JINGGA aim to convey stories, create relationships, aspire and inspire the younger generation through representation of their creative art.
A R T I S T S & T H E I R B A C K G R O U N D
A B O U T T H E M U R A L P A I N T I N G
• 10 meter long.• Painted in October 2012.• Completed in one week.• A portrait of two arch-rival politicians in Malaysia; Tun Dr.
Mahathir Mohamad and Nik Abdul Aziz, to honor both of them.
• A symbol to remind both politicians’ contribution to the country.
• Inspired by Barrack Obama’s “Hope” graphics during the 2008 United State Presidential Elections.
1. N O N – V E R B A L C O M M U N I C A T I O N
E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S
2. P A S S I V E P E R C E P T I O N
V A N D A L I S MN O T
R E S P E C T I N GP O L I T I C I A N
3. F E E D B A C K
P O S I T I V EF E E D B A C K
N E G A T I V EF E E D B A C K
4. S E L E C T I V E A T T E N T I O N
VS
SUPPORTER OF PAS SUPPORTER OF BN
5. S P A C E
SPACE – showing the arch-rival relationship between both leaders
R A P I D K L 3 D M U R A L b y H A Z E L O N G & F R I E N D S
M A S J I D J A M E K L R T S T A T I O N
T H E A R T I S T S
CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG (3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist)
FROM LEFT TORIGHT:
A B O U T T H E M U R A L P A I N T I N G
• Features a combination of props and realistic painting to give an illusion of realism.
• Utilizes more than 4 viewpoints for the 3D effect.
The first panel starts with a futuristic scene.
The scene then leads the viewer into an underwater sequence.
The underground water station brings the traveller back into a forest city. And the last panel ends the series with a
prehistoric dinosaur rampaging into the train.
E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N
2. F E E D B A C K
FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
3. F I R S T I M P R E S S I O N
Peaceful and happy scene A dinosaur attacking the LRT
4. P A S S I V E P E R C E P T I O N
Some 3D props such as the red seat and railings, are able to blend in well with the realistic mural painting.
5. S P A C E
The girl holding a tablet is standing two seats next to the robot.
In an empty LRT, you won’t normally go to sit beside of a stranger.