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Mum’s gone to Iceland

dynamoInnovation and Creativity in the hands of the young

dynamoThreefold long-term challenges for Europe

. economic

. societal (Europe’s aging population). environmental (including climate)

dynamoAmbassadors for creativity and innovation

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dynamoCommandments include:

•Nurture creativity in a lifelong learning process

•Make schools and universities places where students and teachers engage in creative thinking and learning by doing

•Promote a strong, independent and diverse cultural sector that can sustain intercultural dialogue

dynamoEducation and Training (‘ET 2020’) Strategic Objective 4:

Enhancing creativity and innovation, including entrepreneurship, at all levels of education and training

dynamoEntrepreneurship Education Programme

Junior Achievement-Young Enterprise (JA-YE)

dynamoCompanies know less about the future than ever before…..

• expected changes occur unexpectedly fast

• overflow of information

• tomorrow’s businesses haven’t been created yet

dynamoProfessor Anne Bamford

• more focus on developing creativity in schools

• more emphasis for integrating creative learning across all curriculum areas.

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• Nearly 20% of the total workforce of under 24 year olds are employed in the cultural industries, the highest in Europe (Eurostat cultural statistics 2007).

• Iceland has one of Europe’s lowest levels of students in the arts in higher education (only 2.6 %)

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Who can say it’s wrong to present a semi-circle like this?

‘Locked up thoughts’ about how things should be are stopping us from seeing possibilities and new solutions to our problems

dynamoGordon Torr

• creativity is the creation of ideas

• defeat of habit

• making things that people find remarkable

dynamoCreativity and innovation killers:• Constraints• Evaluation• organisational disinterest

• over regard for the status quo

• lack of resources• Competition• time pressure• Bribery• surveillance

dynamoOrganisation Patronage

• employees must spend 20% of their time not working

• 80 % of Google's innovations have come from this time

dynamoWhy is creativity so important to us?

• Economic Driver - knowledge is primary to economic productivity and we see achievement as excellence and creativity

• Social Driver - we now ask where are we going at each point in our lives

• Technological Driver - creativity is possible and demanded

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• Education has been depicted as taking knowledge and skills and giving it to someone else.

• Can such an education system, focusing on knowledge and skills encourage active participation?

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• create an environment that is broad

• expose staff and students to as many as possible craft skills.

• bring creativity into classroom

• encourage partnerships and co-operation in education

dynamoFeeling uncomfortable is a sure sign that something is changing!

• True creativity happens when a person takes more than a half days journey away from their comfort zone and never returns, thereby expanding the zone.