Multiplying Your Media How To Implement Multimedia Well

© 2011 Isa Ghani – ghani.isa@gmail.com

Multiplying Multiplying Multiplying Multiplying

!   Daily Publication (4 days a week)

!   100,000 hits per month online

!   California College Media Association 2010: !   Best Use of Social Media !   Best Multimedia Presentation

!   Associated College Press 2010 !   First Place - Multimedia Reporting

!   Isa Ghani

The Daily Titan !   Daily Titan Podcasts

!   2 Videos a week

!   Google Maps

!   Twitter

!   Alternate Story Formats

!   2 Videos a day

!   Daily Titan News in 3

!   Audio Slideshows

!   Audio Only

Multimedia Consumption

!   Audience – College Students = Short Attention Spans

!   How many browsers do YOU use?

!   How fast do YOU scan?

!   How quickly do YOU get bored?

Inverted Pyramid

Lead

Nut Graph

Body

Sideways Story Browsing

Story

Person

Company

Affiliation

Criminal Background

Crimes

Trials verdicts

Hometown History

Sexual history

Skeletons

Family

Relationships

Gossip

Storytelling

!   The story is THE most important part of what you do

!   “Don’t let the medium obscure the message”

!   Don’t let the technology distract you

!   Think about what’s best to use, and why. Why?

Why I Don’t Like Podcasts

!   Slow to receive information

!   Overly reliant on external factors for interest (voice, personality)

!   So what else is there?

Videos

!   Videos can sometimes do more than a picture, audio, text

!   Package vs. Short Video

!   DailyTitan.com – Neo Nazi Protest in LA “Easily Graspable”

!   http://www.dailytitan.com/2010/04/19/nsmrally/

!   Shorts: NYT – A Year at War in Afghanistan

!   http://www.nytimes.com/interactive/world/battalion.html

Videos

!   Working with other departments – Broadcast, RTVF

!   Packages – combined

!   Daily Titan News in 3

!   http://www.youtube.com/watch?v=QFp7jF5sFdM&feature=related

Video Tech

!   Flipcams

!   Phone Cameras

!   DSLRs

!   Quality vs. Reach – balance

!   YouTube – Publish yourself, seriously.

Maps

!   Google Maps

!   Capabilities – Geotagging, links, pictures, bookmarks

!   Examples: Housing Guide, Voting Guide, Dining, Bars, Directions to campus (Irvine)

Twitter

!   Sharing Stories *also see Facebook

!   #hashtags

!   @users

!   Live coverage, in short, timely bursts

!   Tweet roll/archive

!   Daily Titan !   Sports coverage - http://twitter.com/#!/dtsportsdesk !   CommWeek -

http://www.dailytitan.com/2010/04/27/commweek10/

Audio Slideshows

!   Powerful Storytelling

!   JACC Team Feature

!   Audacity, Garageband, Soundslides

!   Don’t forget Audio only!

!   Slideshow Storytelling !   “I will always feed you” -

http://www.explorehoward.com/news/9203/i-willalways-feed-you/

!   Daily Titan !   http://www.dailytitan.com/2010/10/25/firefighter/

Big Packages

!   Associated Students Incorporated Elections 2011

!   http://www.dailytitan.com/asielections2011/

Teasing

!   QR Codes – and what’s better?

!   Linking every story from print to web

Free Web Tools

!   Photo Snack - http://www.photosnack.com/

!   Dipity - http://www.dipity.com/

!   Wordpress - http://wordpress.org/

!   Google Maps, Google Calendars

!   YouTube

Implementing Multimedia

!   Simplifying Workflow – Google Docs !   Sharing, Comments, Revision History

!   Newsroom Mindset – The skies the limit !   Start editors and reporters to think multimedia

!   C.O.P.E. (Roman Heindorff) !   Create Once, Publish Everywhere

!   Web-First Model !   Getting in early drafts !   Hyperlinking (3 sources)

Tips on implementing multimedia

!   Alternate Story Formats (by Rick Crotts, presentation editor or the Atlanta Journal-Constitution)

!   Stories told in different ways !   Pictures !   Graphics !   Sub Heads !   By The Numbers !   Multimedia Breaks !   Hyperlinks !   Related… !   Bolding/Italicizing

Q & A

!   DailyTitan.com

!   E-mail – ghani.isa@gmail.com