multimedia technology smm 3001 case studies. multimedia case studies in education in education tools...

MULTIMEDIA MULTIMEDIA TECHNOLOGYTECHNOLOGY

SMM 3001SMM 3001

CASE STUDIESCASE STUDIES

Multimedia Case StudiesMultimedia Case Studies

In educationIn education Tools for pre-service teacher Tools for pre-service teacher

developmentdevelopment In commercial/advertisingIn commercial/advertising

Tools for advertisingTools for advertising

Multimedia Case StudiesMultimedia Case Studies

Problem scope before applying Problem scope before applying multimedia technology?multimedia technology? What multimedia can do?What multimedia can do? How multimedia can improve the How multimedia can improve the

situation?situation?

Multimedia Case Study - Multimedia Case Study - EducationEducation Mathematics teacher educators Mathematics teacher educators

face several practical problems face several practical problems in their work with pre-service in their work with pre-service teachersteachers insufficient classrooms available insufficient classrooms available

for pre-service teacher placementfor pre-service teacher placement pre-service teacher lacks of pre-service teacher lacks of

experienceexperience pre-service teacher unable to pre-service teacher unable to

express their sense and express their sense and knowledgeknowledge

Multimedia Case Study - Multimedia Case Study - EducationEducation

Survey & StudiesSurvey & Studies A study being carried out and A study being carried out and

found out that pre-service found out that pre-service teachers need opportunities teachers need opportunities

to observe and reflect on to observe and reflect on student’s mathematical thinkingstudent’s mathematical thinking

To observe how effective To observe how effective teachers build on student’s teachers build on student’s thinkingthinking

Multimedia Case Study - Multimedia Case Study - EducationEducation

Applying multimediaApplying multimedia To overcome the problem To overcome the problem

identify :-identify :- Two set of CD-based cases Two set of CD-based cases

are created.are created. Video capture of the way a Video capture of the way a

teacher teachteacher teach Multimedia application which Multimedia application which

enable user to share text, work, enable user to share text, work, document, video and etc.document, video and etc.

Multimedia Case Study - EducationMultimedia Case Study - Education

InterfaceInterface

Multimedia Case Study - EducationMultimedia Case Study - Education

Multimedia Case Study - Multimedia Case Study - CommercialCommercial

Client – Colgate-PalmoliveClient – Colgate-Palmolive Challenge :Challenge :

To produce a video featuring To produce a video featuring Colgate Chairman Reuben Mark, Colgate Chairman Reuben Mark, for an important high level for an important high level employee communications effortemployee communications effort


Client – Colgate-PalmoliveClient – Colgate-Palmolive Solution : Work closely with the Solution : Work closely with the

Colgate staff during preliminary Colgate staff during preliminary planning, and then setup a planning, and then setup a multi-camera video shoot at multi-camera video shoot at Colgate-Palmolive's New York Colgate-Palmolive's New York headquarters. Also, design headquarters. Also, design special animated sequences to special animated sequences to bookend the presentationbookend the presentation


Client – Colgate-PalmoliveClient – Colgate-Palmolive Result : Putting senior Result : Putting senior

management on videotape management on videotape always carries special always carries special responsibilities. This video responsibilities. This video proved to be an extremely proved to be an extremely effective way for the chairman to effective way for the chairman to reach his employees with the reach his employees with the professionalism and impact he professionalism and impact he wantedwanted

Multimedia Case Study – Multimedia Case Study – Virtual RealityVirtual Reality

Client – Marshad TechnologyClient – Marshad Technology

GroupGroup Challenge : Produce an online Challenge : Produce an online

virtual reality environment to virtual reality environment to demonstrate the impact and demonstrate the impact and potentials of this remarkable potentials of this remarkable user controlled "motion" user controlled "motion" technique within a website technique within a website settingsetting


Client – Marshad TechnologyClient – Marshad TechnologyGroupGroup Solution : Marshad Technology Solution : Marshad Technology

Group's daring and creative Group's daring and creative producer, Damian Wirz, climbed producer, Damian Wirz, climbed the Brooklyn Bridge on a the Brooklyn Bridge on a summer evening to capture summer evening to capture some breathtaking panoramas some breathtaking panoramas of the bridge and New York City of the bridge and New York City skyline skyline


Client – Marshad TechnologyClient – Marshad Technology

GroupGroup Result : Image can be zoomed Result : Image can be zoomed

in, out, and around the picture: in, out, and around the picture: capturing a fluid and flowing capturing a fluid and flowing visual display that traditional still visual display that traditional still photos could never providephotos could never provide


Client – Marshad TechnologyClient – Marshad TechnologyGroupGroup

Multimedia Case Study – Multimedia Case Study – KioskKiosk

Client – Estee LauderClient – Estee Lauder

CompaniesCompanies Challenge : This legendary Challenge : This legendary

cosmetics leader asked Marshad to cosmetics leader asked Marshad to prepare a multi-purpose video that prepare a multi-purpose video that would help them re-launch Youth would help them re-launch Youth Dew; one of the best selling Dew; one of the best selling fragrances of all time, first introduced fragrances of all time, first introduced 40 years ago40 years ago


Client – Estee LauderClient – Estee LauderCompaniesCompanies Solution : Begin by conducting Solution : Begin by conducting

cinema verité interviews with cinema verité interviews with hundreds of people to capture hundreds of people to capture spontaneous feelings and thoughts spontaneous feelings and thoughts about the legendary fragrance. Using about the legendary fragrance. Using the edited video, Marshad then the edited video, Marshad then produced and programmed a produced and programmed a multimedia video wall for the product multimedia video wall for the product launch party held in NY's Plaza Hotel launch party held in NY's Plaza Hotel


Client – Estee LauderClient – Estee LauderCompaniesCompanies Result : This wonderfully Result : This wonderfully

entertaining video, highly utilized entertaining video, highly utilized by the client, contributed to a by the client, contributed to a memorable launch party; while memorable launch party; while also being used by Saks Fifth also being used by Saks Fifth Avenue for point-of-purchase Avenue for point-of-purchase merchandising displaysmerchandising displays


Client – Estee LauderClient – Estee Lauder

CompaniesCompanies

multimedia technology smm 3001 case studies. multimedia case studies in education in education tools...

Documents