multimedia strategy consultation for achievest on 12.1.2015
TRANSCRIPT
Leveraging Multimedia for Growth
Jared Brick Dec. 1, 2015
MEETING AGENDA
• Multimedia Strategy • Content Marketing • Thought Leadership • Create + Syndicate + Generate • Video + Stories + Youtube • Content Calendar • Tech Syndication • Q&A Moving On
FOUNDING DIRECTOR
made on MINDNODE
MULTIMEDIA MARKETING
LEVERAGING VIDEO
INNOVATION + DISRUPTION
from IBM for Entrepreneurs
Uber has no taxis Airbnb has no real estate Alibaba has no inventory
Facebook creates no content Netflix owns no cinemas
DELARE IT THEN LEAD
THOUGHT LEADERS
PERCEPTIONS + VALUES
Innovator
Game Changer
Disruptor
Iconic
Break the Mold
Driver
Rule Breaker
Rebel
Fighter
HerderReputation
LeaderRenegade
Cowboy
Expert
Respected
AuthorityInventor
Specializer
BrillianceAuthor
Speaker
Deep Diver
Thinker
BHMC DEFINITION
“Someone that is leading their market, not just an expert but dictating their career or industry in a new direction.
No longer only for Ph.Ds, Authors or Speakers…
Experts Transforming into Leaders!
OUR BHMC ETHOS
CREATE SYNDICATE GENERATE
LEVERAGE YOUR STORY?
WHY STORYTELLING?
MAKE YOUR STORY…
• NOVEL • EMOTIONAL • MEMORABLE
VIDEO vs. TEXT
60,000 X Faster than
Text
39% more likely to Share
CONTENT STRATEGY
“This information is out there, all around us… you simply need to know how to grab it, I know how!”
Heat 1995
BHMC 80 / 20 RULE
OPC -SHARED CONTENT
YOUR PROMOTIONAL CONTENT
CONTENT GENESIS
Podcast
VIDEOS
WEBSITE + BLOG
POSTS
Youtube PulseMediumEvergreen
InstagramPinterest
Cover Shot
IMAGES
CREATE VISUAL ORGINALS
MOBILE + VIDEO
LIVE VIDEO COMMUNICATIONS
CONTENT CALENDAR
CURRENT EVENTS + SEASONAL
PLAN TARGET MEDIA CONTENT SYNDICATE ENGAGE
EFFICIENCY TECH TOOLS
STOP SHARING… SYNDICATE
ARTICLE BLOG POST TOOL
EMAIL + ROI
PERSONALIZATION
DYNAMIC CONTENT AUTOMATION TOOLS
MOBILE OPTIMIZED
LINK TO VIDEOS
RESURRECT CONTENT
AUDIENCES + ADS
VIDEO CONTENTSOCIAL CONTENT PRO CONTENT
FACEBOOK ADS
“IF YOU ARE NOT SPENDING $1,000 A DAY ON FACEBOOK ADS, YOU ARE NOT
LEVERAGING MODERN MARKETING! ~ BRENDON BURCHARD
LEAD GEN FUNNEL
THE ONLINE SALES FUNNEL OFFER LEAD MAGNET CONTENT
BUILD UP EMAIL BASE DRIP CAMPAIGNS
GET THE SALE $$$
Q&A
MARKETING BUDGETS
VIDEO SET-UP REQUIREMENTS
blah!
HD Cam Phone + mic
Tripod
Side Light at 45º
Side Light at 45º
GREEN or BLUE SCREEN
Script it or freeflow